Pardot Reviews in October 2026: User Ratings, Pros & Cons

Surfing the new wave of marketing with automation and Pardot

What do you like best? Insights on the engagement with our company form the individuals in our database What do you dislike? The manual processes in moving lists from individuals What business problems are you solving with the product? What benefits have you realized? Being more relevant to our target group and identifying who is interested in what

pardot review

What do you like best? drag and drop drip campaign builder. the What do you dislike? would like additional technical support - live chat support What business problems are you solving with the product? What benefits have you realized? engaging prospects with regular touchpoints. credibility

Very efficient use of time for email marketing efforts

What do you like best? Engagement Studio and the email templates What do you dislike? Unable to export part of pipeline report What business problems are you solving with the product? What benefits have you realized? Being able to see from start to finish when and how our customers or visitors are coming to us. Definitely able to see how they are using the content we send and where their interests lie therefore being able to understand their needs more clearly.

Surfing the new wave of marketing with automation and Pardot

What do you like best? Insights on the engagement with our company form the individuals in our database What do you dislike? The manual processes in moving lists from individuals What business problems are you solving with the product? What benefits have you realized? Being more relevant to our target group and identifying who is interested in what

How did we work before Pardot?!

What do you like best? It's easy to use and has wonderful functions built in to manage full marketing campaigns. Before Pardot, we weren't able to track our campaigns effectively and now we can get detailed analytics on everything we're doing. What do you dislike? Sometimes it's hard to get quick answers from the help desk and outside agencies aren't always familiar with it so it's not always easy to integrate. What business problems are you solving with the product? What benefits ...

Robust Automation Tool

What do you like best? The best thing about Pardot is just how much you can do with it. The setup process can be a bit daunting, but the support team is there to walk you through any and all questions you have. Many of the tools we see the most benefit from are great because they require very little upkeep once they are set up, but continually provide value as they continue to pull in great data from our website and email marketing. What do you dislike? Being such a robust tool, there ...

Pardot is Disappointing

What do you like best? Nothing at all I am so disappointed - the support alone has gone way downhill. What do you dislike? Expensive to add more contacts and/or features. Very poor connection to Salesforce database Recommendations to others considering the product With more years of use I realize that Pardot is severely lacking mostly in the connection with Salesforce and I have found customer service to be more inconsistent and less willing to help. What business problems are you ...

Great marketing automation platform

What do you like best? The engagement studio feature makes multi-email campaigns easy What do you dislike? Segmentation of lists is very robust but a little bit more complicated than it needs to be. Recommendations to others considering the product I would recommend using Pardot for your marketing automation needs. What business problems are you solving with the product? What benefits have you realized? We wanted to find something that would help us increase our lead generation ...

Robust Automation Tool

What do you like best? The best thing about Pardot is just how much you can do with it. The setup process can be a bit daunting, but the support team is there to walk you through any and all questions you have. Many of the tools we see the most benefit from are great because they require very little upkeep once they are set up, but continually provide value as they continue to pull in great data from our website and email marketing. What do you dislike? Being such a robust tool, there ...

Pardot is great

What do you like best? Easiness of formatting email campaigns, test campaigns, very easy to create landing pages and upload templates, makes our email campaigns look nice and appealing to our customers. What do you dislike? Wish it was easier to come up with distribution lists, rendering tests take too long, a bit difficult to change the color of the font from the editing tab (have to go into HTML instead. Recommendations to others considering the product Play around with all the ...