Pardot Reviews in May 2025: User Ratings, Pros & Cons

Works well to send emails and track email opens/web interactions

What do you like best? My team uses Pardot as both our mass email service and also to track which of our constituents are opening those emails. In addition, we can see various digital interactions with our website. We've found that knowing who has opened or not opened specific email communications has been really helpful, especially as we are doing follow up. It also helps us determine which of our programs an individual may find the most interesting, based on their pattern of email ...

Manage Inbound Traffic

Dissappointing

What do you like best? Connectivity to Salesforce - inbound leads from our website flow directly from Pardot into Salesforce in real time. What do you dislike? Not sure where to start...Not user friendly, easily creates duplicate contacts in salesforce. will not map a contact to an existing account in salesforce - maybe worst of all it is not easy to get support. Although Pardot is owned by Salesforce, customer service is managed by a (lackluster) 3rd party. Recommendations to ...

is a powerful solution for B2B marketing

What do you like best? track lead generation in real time, create custom emails, rank leads, and calculate return on investment made in marketing campaigns. Reporting view is clear and easy to use. So we have the size of the sales cycle and understand where customers are stopping. What do you dislike? The price is very high and is charged in dola, which is very expensive for a small and medium business. What problems are you solving with the product? What benefits have you ...

Pardot- Marketing automation tool

What do you like best? Pardot is good marketing automation tool and can be used to build different engagement programs to create leads. What do you dislike? Pardot need a bit html/css coding skills to build pardot forms. Recommendations to others considering the product: Yes, definitely What problems are you solving with the product? What benefits have you realized? Nurture potential clients and quickly create sales leads. Easy to use and connect with Salesforce ...

The ultimate marketing automation tool

What do you like best? Pardot has great UI and is the most intuitive of the marketing automation platforms with the smallest learning curve. What do you dislike? The integration with Salesforce can be improved. Salesforce bought Pardot several years ago and there has been little in the way of new product releases and the tools surprisingly basically do not integrate with one another in any meaningful way. What problems are you solving with the product? What benefits have you ...

Not a good system if you don't have a large team

What do you like best? There are apparently many things you can do with Pardot, but it's very technical, and requires a significant amount of setup. What do you dislike? Large amount of setup, not user friendly, no ready-made email templates, limited forms capabilities - you can't do a complex form, and always being pushed to upgrade or buy more from Pardot salespeople. It's challenging to get things set up correctly, and it seems like there are always issues to be solved. ...

The best e-mail campaign/CRM integrated software out there

What do you like best? Pardot is really helpful in the sense of it being connected and integrated with the Salesforce database. E-mail sending lists are easy to create and distribute e-mail campaigns to as long as you have the leads inputted in Salesforce. E-mails are easily editable with the HTML feature and for visualization purposes, the preview tool comes in handy. I like how Pardot can easily integrate any HTML e-mail template and make it work. A bonus is the e-mail tracking ...

Pardot Falls a Bit Short...

What do you like best? The user interface is really nice, and the reporting is easy to understand. There are a lot of help articles and a community of support, so getting answers seems pretty easy. During implementation, someone was there to help us every step of the way. And they offer trainings in the professional version to teach you each aspect of the software. What do you dislike? To create content like emails, you must know HTML. It isn't like other email services where you ...

Pardot Review

What do you like best? I like that Pardot allows you to schedule social media messages with ease. What do you dislike? Something that I dislike about Pardot is that once a social media message is scheduled, you may not go in and make edits. Recommendations to others considering the product: I only use Pardot for the social media tab, so if you are in this industry and your company already is a user of Pardot this is a great way to keep everything in one place. What ...