NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

Powering your marketing success.

4.01

Add to compare

Get Pricing Details

Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

Are you using Pardot?

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1451-1460 out of 3426

A

Anonymous

09/19/17

3.5 out of 5

Marketing Coordinator

What do you like best? We love the coordination with Salesforce and the insight we are able to pass on to our sales team about contacts, whether they are current or potential customers. What do you dislike? There is not much functionality within the template designs and the landing page builder is pretty limited. Recommendations to others considering the product Pardot is most useful when combined with Salesforce. What business problems are you solving with the product? What ...

Read more

A

Anonymous

09/19/17

5 out of 5

Pardot makes us money.

What do you like best? I have been working with Pardot for more than three years and we find the program to be versatile, very powerful and a true money maker for our company. The most recent changes to the program include the user interface, reporting, dynamic content and drip campaign management, have helped us develop programs that put the right information in front of the right people at the right time. This drives activity, which drives revenue generation. What do you dislike? One ...

Read more

A

Anonymous

09/19/17

5 out of 5

Pardot makes us money.

What do you like best? I have been working with Pardot for more than three years and we find the program to be versatile, very powerful and a true money maker for our company. The most recent changes to the program include the user interface, reporting, dynamic content and drip campaign management, have helped us develop programs that put the right information in front of the right people at the right time. This drives activity, which drives revenue generation. What do you dislike? One ...

Read more

A

Anonymous

09/19/17

3 out of 5

It is becoming a force to be reckoned with

What do you like best? Their automation rules make managing your database so easy. Their engagement studio is top notch, I haven't seen a better one.The seamless integration with Salesforce that doesn't take API calls and can sync in real time is nice. What do you dislike? The database limitations. Every time our database grew we had to pay them more money. The reporting was rather weak compared to other solutions. Recommendations to others considering the product Consider your ...

Read more

A

Anonymous

09/19/17

3 out of 5

It is becoming a force to be reckoned with

What do you like best? Their automation rules make managing your database so easy. Their engagement studio is top notch, I haven't seen a better one.The seamless integration with Salesforce that doesn't take API calls and can sync in real time is nice. What do you dislike? The database limitations. Every time our database grew we had to pay them more money. The reporting was rather weak compared to other solutions. Recommendations to others considering the product Consider your ...

Read more

A

Anonymous

09/19/17

4 out of 5

Pardot - Helpful for small business and small teams

What do you like best? The ease of editing and building emails. What do you dislike? The vast amount of capabilities within the system make it difficult to fully integrate with a small staff. It is almost necessary to hire a 3rd party consultant to help get the system running, and still we don't feel like we are using 100% of the product yet. Recommendations to others considering the product Be sure to undergo a full implementation process before using. There are so many areas to ...

Read more

A

Anonymous

09/19/17

4 out of 5

Pardot is great for mid-large businesses

What do you like best? We really like the Salesforce and Eventbrite integration with the platform. Our email deliverability has been much better than systems we've used in the past. The reporting feature on the emails has been very helpful as well. What do you dislike? The email creation/UI could be better. We do a lot of our own coding and often times the pardot system doesn't return what we've coded properly. While the Eventbrite integration is great, I've noticed if someone ...

Read more

A

Anonymous

09/19/17

4 out of 5

Pardot - Helpful for small business and small teams

What do you like best? The ease of editing and building emails. What do you dislike? The vast amount of capabilities within the system make it difficult to fully integrate with a small staff. It is almost necessary to hire a 3rd party consultant to help get the system running, and still we don't feel like we are using 100% of the product yet. Recommendations to others considering the product Be sure to undergo a full implementation process before using. There are so many areas to ...

Read more

A

Anonymous

09/19/17

4 out of 5

Pardot is great for mid-large businesses

What do you like best? We really like the Salesforce and Eventbrite integration with the platform. Our email deliverability has been much better than systems we've used in the past. The reporting feature on the emails has been very helpful as well. What do you dislike? The email creation/UI could be better. We do a lot of our own coding and often times the pardot system doesn't return what we've coded properly. While the Eventbrite integration is great, I've noticed if someone ...

Read more

A

Anonymous

09/11/17

4.5 out of 5

Good email marketing and lead monitoring system

What do you like best? The grading factors, easy to use, good knowledge base, email followup notifications, and dynamic content What do you dislike? Reporting features could be a little more user friendly Recommendations to others considering the product Attend some webinar and use the community portal, lots of good ideas there. What business problems are you solving with the product? What benefits have you realized? Lead monitoring, emails, contact management, activity monitoring

Free vendor scorecard

Evaluate Pardot objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Pardot against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].