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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 1431-1440 out of 3426

A

Anonymous

09/28/17

2.5 out of 5

Pardot

What do you like best? The emails were easy to clone and put together. What do you dislike? I found editing really annoying. How i can't edit right in the email body was frustrating. Recommendations to others considering the product Look into the software and watch videos for using the product. There are easier programs out there. What business problems are you solving with the product? What benefits have you realized? Email communications of new products and promotions with ...

Read more

A

Anonymous

09/27/17

5 out of 5

Great Marketing to seamlessly integrated to Salesforce CRM

What do you like best? Pardot offers an application to score and grade prospects and work them seamlessly into Salesforce CRM everyday process. It is good that there are a fair number of external connectors available for Pardot, so you can connect other applications you use, like GoToWebinar, Vidyard, and social media channels. What do you dislike? The program is expensive. We started out using only the email function and scoring, so there was a lot more application capability than ...

Read more

A

Anonymous

09/27/17

5 out of 5

Great Marketing to seamlessly integrated to Salesforce CRM

What do you like best? Pardot offers an application to score and grade prospects and work them seamlessly into Salesforce CRM everyday process. It is good that there are a fair number of external connectors available for Pardot, so you can connect other applications you use, like GoToWebinar, Vidyard, and social media channels. What do you dislike? The program is expensive. We started out using only the email function and scoring, so there was a lot more application capability than ...

Read more

A

Anonymous

09/27/17

4.5 out of 5

Great email marketing automation tool

What do you like best? Integration with SalesForce. If you are using SalesForce, Pardot is a great tool as integration with SF is seamless. Engagement studio is extremely comprehensive and it's also easy to setup a detailed email drip sequence. Pardot also has integrations with all leading tools such as Google Analytics, Google AdWords, Wistia etc. What do you dislike? Like with any other automated email marketing platform, number of emails that go to spam/junk folders increase over ...

Read more

A

Anonymous

09/27/17

4.5 out of 5

Great email marketing automation tool

What do you like best? Integration with SalesForce. If you are using SalesForce, Pardot is a great tool as integration with SF is seamless. Engagement studio is extremely comprehensive and it's also easy to setup a detailed email drip sequence. Pardot also has integrations with all leading tools such as Google Analytics, Google AdWords, Wistia etc. What do you dislike? Like with any other automated email marketing platform, number of emails that go to spam/junk folders increase over ...

Read more

A

Anonymous

09/26/17

4.5 out of 5

Nice, easy to use

What do you like best? Ease of use is the best feature of Pardot. The website form feature is great as is the contract tracking across your websites and integration with other sources like Google Adwords, Wistia, etc. What do you dislike? The platform has trouble scaling. Once you get over 150,000 records or so the platform has trouble performing. It bogs down and campaigns do not run consistently. The landing page feature also needs work. While the email WYSIWYG is intuitive and easy ...

Read more

A

Anonymous

09/26/17

3.5 out of 5

One-stop-shop for all marketing tasks

What do you like best? My company has been using Pardot to manage our email campaigns but recently I started diving deeper into what Pardot is capable of--and I love it. I use the marketing calendar for a quick visual of my daily/monthly/quarterly plans, drafting and scheduling emails is intuitive and easy, and seeing the reporting analytics means we can quickly see what's working. What do you dislike? I'm still learning it so part of my dislikes is that it's not as intuitive as I'd ...

Read more

A

Anonymous

09/26/17

3.5 out of 5

One-stop-shop for all marketing tasks

What do you like best? My company has been using Pardot to manage our email campaigns but recently I started diving deeper into what Pardot is capable of--and I love it. I use the marketing calendar for a quick visual of my daily/monthly/quarterly plans, drafting and scheduling emails is intuitive and easy, and seeing the reporting analytics means we can quickly see what's working. What do you dislike? I'm still learning it so part of my dislikes is that it's not as intuitive as I'd ...

Read more

A

Anonymous

09/26/17

4.5 out of 5

Nice, easy to use

What do you like best? Ease of use is the best feature of Pardot. The website form feature is great as is the contract tracking across your websites and integration with other sources like Google Adwords, Wistia, etc. What do you dislike? The platform has trouble scaling. Once you get over 150,000 records or so the platform has trouble performing. It bogs down and campaigns do not run consistently. The landing page feature also needs work. While the email WYSIWYG is intuitive and easy ...

Read more

A

Anonymous

09/26/17

4 out of 5

Robust platform and easy to use

What do you like best? I like Pardot's ease of use. I like that it is easy to track all of the interactions that a prospect will have within an email. I also like that it integrates with our social media profiles and go to webinar. It is a very robust tool that seems to have everything built into it that we need for success...it's just a matter of learning how to use it all! What do you dislike? I dislike that I don't have the ability to run activity reports to see how many times I'm ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].