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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 1421-1430 out of 3426

A

Anonymous

10/02/17

4 out of 5

Excellent for sales automation but has a few quirks for batched emails

What do you like best? It's so well integrated with Salesforce that I don't think Salesforce could have done it better. Engagement Studio is easy and fairly robust. Built-in Litmus tests are nice, though I wish I could send a specific dynamic version. What do you dislike? Previewing for a highly dynamic email is painful: I can't see a specific version, I have to just click "next" until I find one randomly. Their image foldering system is moot when you go to insert an image in a visual ...

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A

Anonymous

10/01/17

5 out of 5

Pretty Awesome Product

What do you like best? I love that Pardot breaks down the pages that leads have visited. What do you dislike? The limiting in other products that this integrates with. It would be awesome if it integrated with Close.io. What business problems are you solving with the product? What benefits have you realized? Tracking prospect activity.

A

Anonymous

10/01/17

5 out of 5

Pretty Awesome Product

What do you like best? I love that Pardot breaks down the pages that leads have visited. What do you dislike? The limiting in other products that this integrates with. It would be awesome if it integrated with Close.io. What business problems are you solving with the product? What benefits have you realized? Tracking prospect activity.

A

Anonymous

09/30/17

4.5 out of 5

Very complete Marketing Suite

What do you like best? Dynamic list management and segmentation. What do you dislike? Delays in test email sending. Sometimes it takes far too long for test emails to come through. Recommendations to others considering the product Have a plan for the work that users will do in pardot. Plan for lead flow and contact nurturing going into the implementation. What business problems are you solving with the product? What benefits have you realized? Enabling marketers to use list ...

Read more

A

Anonymous

09/30/17

4.5 out of 5

Very complete Marketing Suite

What do you like best? Dynamic list management and segmentation. What do you dislike? Delays in test email sending. Sometimes it takes far too long for test emails to come through. Recommendations to others considering the product Have a plan for the work that users will do in pardot. Plan for lead flow and contact nurturing going into the implementation. What business problems are you solving with the product? What benefits have you realized? Enabling marketers to use list ...

Read more

A

Anonymous

09/28/17

4 out of 5

Overall Good Marketing Automation Tool

What do you like best? I like the tight integration between Salesforce and Pardot. It makes reporting fairly straightforward and really easy to report "First Source" Attribution reporting. The email builder is very easy-to-use with hardly any training needed. I think its easy to add or remove sections/modules to change up the emails. What do you dislike? The reporting could be improved immensely. There is no way to add custom reports within Pardot. You will either have to purchase ...

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A

Anonymous

09/28/17

4.5 out of 5

Great product

What do you like best? Easy to use . Intuitive. Easy to switch to from another system and has a lot of great features. What do you dislike? Haven't found anything yet that I dislike. What business problems are you solving with the product? What benefits have you realized? Marketing automation. Love it. Have started using landing pages and have received many more leads as a result.

A

Anonymous

09/28/17

4.5 out of 5

Great product

What do you like best? Easy to use . Intuitive. Easy to switch to from another system and has a lot of great features. What do you dislike? Haven't found anything yet that I dislike. What business problems are you solving with the product? What benefits have you realized? Marketing automation. Love it. Have started using landing pages and have received many more leads as a result.

A

Anonymous

09/28/17

4 out of 5

Overall Good Marketing Automation Tool

What do you like best? I like the tight integration between Salesforce and Pardot. It makes reporting fairly straightforward and really easy to report "First Source" Attribution reporting. The email builder is very easy-to-use with hardly any training needed. I think its easy to add or remove sections/modules to change up the emails. What do you dislike? The reporting could be improved immensely. There is no way to add custom reports within Pardot. You will either have to purchase ...

Read more

A

Anonymous

09/28/17

2.5 out of 5

Pardot

What do you like best? The emails were easy to clone and put together. What do you dislike? I found editing really annoying. How i can't edit right in the email body was frustrating. Recommendations to others considering the product Look into the software and watch videos for using the product. There are easier programs out there. What business problems are you solving with the product? What benefits have you realized? Email communications of new products and promotions with ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].