Pardot Reviews in October 2026: User Ratings, Pros & Cons

I just don't get it. Second rate software.

What do you like best? Pardot doesn't break the bank I suppose, and some of the structure can help a marketing automation novice. I.e. being forced to associate a form with a campaign. It's pretty easy to add follow up actions on forms. The AdWords integration is solid. What do you dislike? The email and landing page builders are absolute jokes. You need a developer in house to setup anything decent. The drip campaigns are really unintuitive, anything beyond a couple simple steps is a ...

Great marketing product - need more training option

What do you like best? I love the fact that my email marketing, social links, website analytics and web forms are all connected through Pardot and tie back into Salesforce. I can see a dollar amount associated with a marketing campaign and compare it directly to the revenue generated through that campaign. What do you dislike? I do not like paying extra for support. There is online training available but I feel like I could utilize the platform better if I had support and training at ...

Great marketing product - need more training option

What do you like best? I love the fact that my email marketing, social links, website analytics and web forms are all connected through Pardot and tie back into Salesforce. I can see a dollar amount associated with a marketing campaign and compare it directly to the revenue generated through that campaign. What do you dislike? I do not like paying extra for support. There is online training available but I feel like I could utilize the platform better if I had support and training at ...

Not the best...but also not the worst.

What do you like best? The ease of use/integration with Salesforce were the high points for me. What do you dislike? I did not enjoy the process of setting up complex workflows when compared to the same processes in Responsys, Exact Target, and the other automation platforms I've used. Recommendations to others considering the product Consider a more robust solution or wait as long as you can before buy a tool like this that will not be used to it's full potential. What business ...

Not the best...but also not the worst.

What do you like best? The ease of use/integration with Salesforce were the high points for me. What do you dislike? I did not enjoy the process of setting up complex workflows when compared to the same processes in Responsys, Exact Target, and the other automation platforms I've used. Recommendations to others considering the product Consider a more robust solution or wait as long as you can before buy a tool like this that will not be used to it's full potential. What business ...

Lacking some functionality

What do you like best? Obviously syncs perfectly with Salesforce Good website visitor tracking and insight into prospects What do you dislike? Slow to process requests Lacks some basic functionality when linked with some webinar tools - we rely on GoToMeeting to send webinar confirmation emails limits number of forms, automation rules, etc Templates are NOT responsive Recommendations to others considering the product Get a trail of the software before making the switch. ...

Pardot - excellent if you use Salesforce

What do you like best? I love how Pardot integrates with Salesforce and allows us to see someone's full scope of actions. I would absolutely recommend it to anyone who needs their email system to interface with Salesforce. What do you dislike? You do need to buy additional functionality to get the full capacity of the system, and Salesforce is continually trying to pitch you on buying new products, which is incredibly frustrating. Recommendations to others considering the product Be ...

Lacking some functionality

What do you like best? Obviously syncs perfectly with Salesforce Good website visitor tracking and insight into prospects What do you dislike? Slow to process requests Lacks some basic functionality when linked with some webinar tools - we rely on GoToMeeting to send webinar confirmation emails limits number of forms, automation rules, etc Templates are NOT responsive Recommendations to others considering the product Get a trail of the software before making the switch. ...

Pardot - excellent if you use Salesforce

What do you like best? I love how Pardot integrates with Salesforce and allows us to see someone's full scope of actions. I would absolutely recommend it to anyone who needs their email system to interface with Salesforce. What do you dislike? You do need to buy additional functionality to get the full capacity of the system, and Salesforce is continually trying to pitch you on buying new products, which is incredibly frustrating. Recommendations to others considering the product Be ...

Excellent for sales automation but has a few quirks for batched emails

What do you like best? It's so well integrated with Salesforce that I don't think Salesforce could have done it better. Engagement Studio is easy and fairly robust. Built-in Litmus tests are nice, though I wish I could send a specific dynamic version. What do you dislike? Previewing for a highly dynamic email is painful: I can't see a specific version, I have to just click "next" until I find one randomly. Their image foldering system is moot when you go to insert an image in a visual ...