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9.4

Spot Score

Pardot

Pardot Reviews in May 2025: User Ratings, Pros & Cons

Powering your marketing success.

4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 131-140 out of 3426

L

Lionel l

11/03/19

4.5 out of 5

Pardot campaign

What do you like best? User expérience well resigned. The tool synchronise directly with salesforces and you can drive your campaign mailing straight into the tool. Uploading datas is a great feature What do you dislike? Pardot is sometimes a bit Cluny. Interoperability with third party saas is sometimes tricky. Complete tool but who is built on his own without open boarders What problems are you solving with the product? What benefits have you realized? Campaign are emily ...

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UI

User in Research

11/02/19

4 out of 5

Parrot review

What do you like best? building dynamic lists and tracking form submission results What do you dislike? Email setting features are limited and html causes regular problematic when building an email What problems are you solving with the product? What benefits have you realized? Building lists and reviewing emails reports

UI

User in Railroad Manufacture

10/30/19

5 out of 5

Pardot Has Changed How We Market!

What do you like best? Pardot's ability to integrate every digital marketing channel we have with Salesforce has enabled a seamless handoff of leads from Marketing to Sales. What do you dislike? The price is a bit high, and there is some learning curve. Recommendations to others considering the product: Make sure you're a good fit for Pardot. You may need Marketing Cloud. What problems are you solving with the product? What benefits have you realized? We're using ...

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CI

Consultant in Design

10/25/19

5 out of 5

All Marketers Should Try out Pardot

What do you like best? Pardot is a great Marketing tool. It allows you to create and track Marketing campaigns. You can then see how well your campaign did using "campaign influence". You can also group related campaigns together by using "campaign hierarchy". The best part - by integrating with Salesforce you can see which campaigns led to revenue for your company! What do you dislike? The only thing I dislike about Pardot is the difficulties in integrating with Google Analytics. ...

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MM

Marie M

10/25/19

4.5 out of 5

Great marketing tool if you use Salesforce

What do you like best? Drip campaigns, prospect management, email templates and schedules, Salesforce integration. What do you dislike? There are some out of the box features, but to get full usage, you might need a 3rd party consultant to help you with best practices. Some of the campaigns can get intense to novices. What problems are you solving with the product? What benefits have you realized? Digital marketing has been streamlined with Pardot. We are reaching customers ...

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AI

Administrator in Marketing and Advertising

10/25/19

3 out of 5

Strong product with weak training and a steep learning curve

What do you like best? I love the automations we are able to set up to add people to campaigns. The engagement studio is nice to build large scale campaigns with dedicated paths. What do you dislike? The product can be difficult to learn. The training materials available aren't the greatest, so the learning curve is steep. What problems are you solving with the product? What benefits have you realized? Pardot allows up to keep our automated marketing efforts running and ...

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I

Ian ⚜ Marck A

10/23/19

4 out of 5

Best in class software, no human UX approach

What do you like best? It is the best in class software to manage Marketing communications and general assets. It easily integrates to other programs. What do you dislike? It is quite complicated still to perform simple tasks like bulk entries in custom redirects or pulling a report. In my opinion their UX is still not based in a human centric approach. Recommendations to others considering the product: Consider a fair learning curve depending on the user's ability and ...

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UI

User in Consumer Services

10/23/19

3.5 out of 5

Was exceptional for Email Drip Campaigns

What do you like best? Was able to customize targeted content to route certain email campaigns based off of customer responses received or depending on how far away the customer was from upgrading their service. What do you dislike? A little bit of a learning curve but once you understand the basics the tool is powerful What problems are you solving with the product? What benefits have you realized? Increased chance of renewal of service based on sending certain targeted ...

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AI

Administrator in Government Administration

10/22/19

1.5 out of 5

Not a huge fan, looking to switch to Hubspot

What do you like best? I like the integration with Salesforce that makes the platform easy to use for our sales team, but for marketing purposes, there is better software on the market that also integrates with Salesforce. What do you dislike? The user experience on Pardot isn't great. I can deal with that to some extent. The main problem is the lack of flexibility that makes it difficult to do any task. Recommendations to others considering the product: Check out Hubspot or ...

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AI

Administrator in Construction

10/21/19

1.5 out of 5

They need to hire a UX designer

What do you like best? It’s a good tool to work along side Salesforce and runs well with it as they are the same platform. It has good utm tracking (when it works) and a pretty good range of email templates. What do you dislike? It’s so user unfriendly. It’s very illogical and frustrating and it doesn’t seem like they have updated it properly or ever used it themselves. The blogs and help articles are literally from 2010 and haven’t been updated! Hubspot is 100x better. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].