Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot makes my job so much easier, but could use a few improvements!

What do you like best? Everything is brought together & done in one platform. It reduced the amount of data entry required by our sales assistant, and has significantly improved the amount of data we have about our visitors and prospects. What do you dislike? I wish there was a way to customize the reporting function. What business problems are you solving with the product? What benefits have you realized? We are now able to see where our prospects/conversions come from and after ...

Not the easiest tool to use

What do you like best? I like that it does what I need it to do. What do you dislike? In order to post something or do certain things you have to do way too many steps. I wish it was simpler. Recommendations to others considering the product You might want to try a different platform, unless you are ready to learn a whole new world. What business problems are you solving with the product? What benefits have you realized? Email, tracking, etc.

Not the easiest tool to use

What do you like best? I like that it does what I need it to do. What do you dislike? In order to post something or do certain things you have to do way too many steps. I wish it was simpler. Recommendations to others considering the product You might want to try a different platform, unless you are ready to learn a whole new world. What business problems are you solving with the product? What benefits have you realized? Email, tracking, etc.

Pardot has a lot but it needs a lot of attention

What do you like best? You are able to segment and see some good analytics. What do you dislike? You really need a dedicated person who knows a lot about it to be able to reach your full potential. Recommendations to others considering the product Make sure you have a champion of the product on staff who can focus on using the product. What business problems are you solving with the product? What benefits have you realized? Pardot helps us email our customers and stay in front of ...

Great and powerful product

What do you like best? I love the email automation and builder. The email builder is fairly simple to use if you have moderate HTML experience. What do you dislike? It's a little buggy. Will often only work in certain browsers, image loaders are sometimes tricky. What business problems are you solving with the product? What benefits have you realized? We use this for marketing automation

Less expensive than its competitors

What do you like best? Email automation, social automation, lots of analytics. What do you dislike? Support is pretty terrible. The software also has lots of bugs but you get what you pay for! What business problems are you solving with the product? What benefits have you realized? We're able to deliver content to people at all hours of the day and night to appeal to different time zones.

Great and powerful product

What do you like best? I love the email automation and builder. The email builder is fairly simple to use if you have moderate HTML experience. What do you dislike? It's a little buggy. Will often only work in certain browsers, image loaders are sometimes tricky. What business problems are you solving with the product? What benefits have you realized? We use this for marketing automation

Pardot has a lot but it needs a lot of attention

What do you like best? You are able to segment and see some good analytics. What do you dislike? You really need a dedicated person who knows a lot about it to be able to reach your full potential. Recommendations to others considering the product Make sure you have a champion of the product on staff who can focus on using the product. What business problems are you solving with the product? What benefits have you realized? Pardot helps us email our customers and stay in front of ...

Less expensive than its competitors

What do you like best? Email automation, social automation, lots of analytics. What do you dislike? Support is pretty terrible. The software also has lots of bugs but you get what you pay for! What business problems are you solving with the product? What benefits have you realized? We're able to deliver content to people at all hours of the day and night to appeal to different time zones.

SalesForce Marketing program

What do you like best? Pardot does a great job marketing to our customers and keeping track of who they are, when they click on an email to show interest in the product. It knows how to differentiate between a casual click and an interested click. It does lead generation very well, qualify the leads and then sends those leads over to our Inside Sales department to initiate the sales process. It does a good job keeping our database updated with this information. What do you dislike? ...