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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 1311-1320 out of 3426

A

Anonymous

11/08/17

5 out of 5

Quickly web form building capacity is awesome.. Point & clicks. Great tool

What do you like best? Web forms building process even non tech person also can implement the same. Great tool. What do you dislike? Nothing for now. All good to go. best to tool for marketing What business problems are you solving with the product? What benefits have you realized? this is good for short time promotions

A

Anonymous

11/08/17

5 out of 5

SF pardot demo at Dreamforce

What do you like best? Had the opportunity to demo Pardot today, extremely impressed with the lead scoring and the integration with SF aspects of the platform. What do you dislike? The platform as with all Marketing Automation platforms have difficulty with multi- org integration What business problems are you solving with the product? What benefits have you realized? Streamline process , drive adoption and efficiency

A

Anonymous

11/08/17

3.5 out of 5

Use it if you are into Salesforce

What do you like best? Integration with Salesforce CRM makes it valuable. Can track opens, clicks and reporting easily What do you dislike? Do not like the interface compared to other solutions What business problems are you solving with the product? What benefits have you realized? Tracking

A

Anonymous

11/08/17

3.5 out of 5

Pardot review

What do you like best? Engagement studio and drip campaigns have really helped our business and made us understand our customers What do you dislike? the lack of mobile friendly templates is a bummer. I'm hoping to use more landing pages in the future What business problems are you solving with the product? What benefits have you realized? Lead qualification

A

Anonymous

11/08/17

3.5 out of 5

Pardot review

What do you like best? Engagement studio and drip campaigns have really helped our business and made us understand our customers What do you dislike? the lack of mobile friendly templates is a bummer. I'm hoping to use more landing pages in the future What business problems are you solving with the product? What benefits have you realized? Lead qualification

A

Anonymous

11/08/17

3.5 out of 5

Sr. Manager of Direct Marketing

What do you like best? The abilities it has to sync with Salesforce within minutes. Reports of sent email are easy to understand. What do you dislike? Lack of assistance with an actual person when help is needed What business problems are you solving with the product? What benefits have you realized? Cleaning up data when I receive "undeliverable" stats

A

Anonymous

11/08/17

3.5 out of 5

Sr. Manager of Direct Marketing

What do you like best? The abilities it has to sync with Salesforce within minutes. Reports of sent email are easy to understand. What do you dislike? Lack of assistance with an actual person when help is needed What business problems are you solving with the product? What benefits have you realized? Cleaning up data when I receive "undeliverable" stats

A

Anonymous

11/07/17

5 out of 5

Best Marketing Automation

What do you like best? Pardot is a friendly and simple interface that will allow all businesses large and small to communicate with their customers and prospects. What do you dislike? There could be more flexibility in reporting What business problems are you solving with the product? What benefits have you realized? When you need to provide personalized emails and content to your customers and prospects, this will help.

A

Anonymous

11/07/17

3 out of 5

A Step Up from Where We Were - But Some Major Frustrations

What do you like best? I love the email automation abilities, and some of the features in Pardot are great. What do you dislike? The WISIWIG editor is tough to use -- my code often doesn't match what I see in the editor. Sometimes my changes don't save and I'm left starting over. What business problems are you solving with the product? What benefits have you realized? Email automation and lead tracking

A

Anonymous

11/07/17

3 out of 5

A Step Up from Where We Were - But Some Major Frustrations

What do you like best? I love the email automation abilities, and some of the features in Pardot are great. What do you dislike? The WISIWIG editor is tough to use -- my code often doesn't match what I see in the editor. Sometimes my changes don't save and I'm left starting over. What business problems are you solving with the product? What benefits have you realized? Email automation and lead tracking

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].