Pardot Reviews in May 2025: User Ratings, Pros & Cons

Great tool that helped our business

What do you like best? I love the engagement studio it’s so detailed for Automations. What do you dislike? It’s quite difficult to navigate - it’s not as intuitive as other platforms. What problems are you solving with the product? What benefits have you realized? We were sending emails to clients automated.

Good tool for designing emails campaigns for customers

What do you like best? easy to create email templates, easy to monitor clicks and opens by customers. Salesforce owns pardot so its easy to create prospects in Salesforce once someone opnes/ clicks on emails. Also helps to schedule your social media posts and add score to user activity which is known as pardot engagement score Easy to view dashboards and download raw data for further analysis What do you dislike? There is a learning curve. Some of the techniques are not that ...

Pardot is helpful, but not super intuitive.

What do you like best? Pardot provides us with a platform in which to send out large email blasts to our prospective students, we have not had previously. There are a variety of templates available for use and it is easy to create a new email. What do you dislike? Sending an email in Pardot is not very intuitive. The software uses language that varies from other platforms so it takes getting used to and creates an additional learning curve. This may be because Pardot is built for ...

The Best B2B Marketing automation tool out there!

What do you like best? Pardot has a brilliant UI and seamlessly integrates with top CRM's like Salesforce and Microsoft Dynamics. Pardot's Engagement studio is one of the best Lead journey creators I have see. Pardot also has a WYSIWYG (what you see is what you get) email template and Landing page builder which allows you to build beautiful landing pages for your marketing efforts. The 'page actions' feature is also a very useful feature allowing you to track visitors on specific pages ...

Pardot stands out above the rest!

What do you like best? Pardot makes it easy to see campaign responses, set up landing pages, launch email campaigns, and see results from various marketing objectives. The UI and menu structure is very straight forward and the user community is very active. After setting up templates, the creation of marketing assets is simple, I can launch a landing page in mins. What do you dislike? Their ad personalization features involve some customization work, but I won't know the extent ...

great tool to resolve business queries and daily business needs.

What do you like best? Usually in our business we use it to resolve day today queries and raise problums occuring in the business system. What do you dislike? Still i am not finding and dislikings in it. Recommendations to others considering the product: Great tool to raise your business problums. Can use it. What problems are you solving with the product? What benefits have you realized? Resolving general day today queries of the business.

A great tool with loads of functionality, if lacking a few useful features

What do you like best? Pardot links almost effortlessly to Salesforce and that is probably the main differentiator from its competitors - but there are a few time lags that can make it a little time-consuming. Overall, core functions such as email, social, nurturing, scoring and prospect management all work well. What do you dislike? Additional functionality such as dynamic content, AB testing, etc are good, but could use more flexibility to make them widely usable. What ...

Great tool for email marketing automation

What do you like best? I use Pardot for all of my company's email blasts and drip marketing programs. Pardot's automation tools let me easily schedule emails for months in advance. Engagement Studio, which we use for drip marketing emails, lets us successfully onboard new leads and re-engage dormant subscribers. What do you dislike? A bit difficult to get started with. Luckily, I got access to Salesforce's Trail Head tutorials to familiarize myself with the platform. Some features ...

Good email tool once the email is built

What do you like best? Clear to use software that allows for simple segmentation when separating by campaign. Reports are easily accessible and showcase all relevant stats on the same page as opposed to navigating through various pages. Proficiency is easy to pick up and learn. What do you dislike? The email creation tool is extremely impractical and almost impossible to use. Has very poor integration with software such as BeePro and other email creation tools meaning that when ...

Great for campaign and lead management

What do you like best? I love how easily I can go in, upload a list and implement a campaign. This is a quick and useful tool. What do you dislike? I feel like there are some customization options that are lacking. Email templates are difficult to work with at times. What problems are you solving with the product? What benefits have you realized? Creating automated engagement emails for trade show follow ups