Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot rocks!

What do you like best? Excellent tool for Salesforce users. I like the ability to customize emails, automate drip campaigns and target email designs. Pardot has a user-friendly interface to organize prospects and marketing communications. What do you dislike? I love Pardot but it does have flaws. I was sad to see the live chat feature go - I used it often and found it to be very valuable. I wish the email builder was a bit more user friendly. Recommendations to others considering the ...

great for email campaigns

What do you like best? Email scheduling and calendar meeting scheduler What do you dislike? The sync with Salesforce as we currently cannot sync What business problems are you solving with the product? What benefits have you realized? Email sync

great for email campaigns

What do you like best? Email scheduling and calendar meeting scheduler What do you dislike? The sync with Salesforce as we currently cannot sync What business problems are you solving with the product? What benefits have you realized? Email sync

Great Marketing Automation

What do you like best? I think that engagement studio is one of the easiest automation programs to use. What do you dislike? I do not like how you have to pull prospects into a list before you can use them in an engagement program. I wish Pardot would just pull directly from Salesforce. What business problems are you solving with the product? What benefits have you realized? We are able to run marketing campaigns without much experience.

Great Marketing Automation

What do you like best? I think that engagement studio is one of the easiest automation programs to use. What do you dislike? I do not like how you have to pull prospects into a list before you can use them in an engagement program. I wish Pardot would just pull directly from Salesforce. What business problems are you solving with the product? What benefits have you realized? We are able to run marketing campaigns without much experience.

Not ideal for small businesses

What do you like best? The greatest strength of Pardot is its seamless integration with Salesforce, and therefore, its ease of implementation. When using Pardot, it feels like more of a Salesforce extension, rather than another platform to deal with, which is a great thing! It is also great for handling mailing lists (for blog subscriptions, email marketing lists, etc. The form handlers and lead scoring are also great features. If you have a large customer base, or a large list of news ...

Not ideal for small businesses

What do you like best? The greatest strength of Pardot is its seamless integration with Salesforce, and therefore, its ease of implementation. When using Pardot, it feels like more of a Salesforce extension, rather than another platform to deal with, which is a great thing! It is also great for handling mailing lists (for blog subscriptions, email marketing lists, etc. The form handlers and lead scoring are also great features. If you have a large customer base, or a large list of news ...

Good tools, needs work in email templates

What do you like best? Easy reporting, good functionality when loading lists, intuitive interface, nice connection with salesforce. What do you dislike? Poor out-of-the-box email campaign templates, and it doesn't encourage easy customization. Have had a poor experience with the responsive email templates. Recommendations to others considering the product Spend the time on customizing pardot-friendly html email templates, because the default ones are thin at best. What business ...

Good tools, needs work in email templates

What do you like best? Easy reporting, good functionality when loading lists, intuitive interface, nice connection with salesforce. What do you dislike? Poor out-of-the-box email campaign templates, and it doesn't encourage easy customization. Have had a poor experience with the responsive email templates. Recommendations to others considering the product Spend the time on customizing pardot-friendly html email templates, because the default ones are thin at best. What business ...

Lagging feature set and worsening support.

What do you like best? Pardot does simplify some functions, such as email delivery, to the point that you can allow a broader set of team members to execute tactics. B2B-featured functionality is a plus. Pricing is competitive. What do you dislike? When Pardot was acquired in quick succession by ExactTarget and Salesforce, it was already ahead of competitors like HubSpot and SilverPop, and was rapidly enhancing the platform. Customers were told that the acquisition would only improve ...