Pardot Reviews in October 2026: User Ratings, Pros & Cons

New Level of Email Automation

What do you like best? The ease of use with salesforce and tracking. What do you dislike? The product does have some limitations and would like a better template builder. Recommendations to others considering the product Make sure you have a great creative department. Pardot had a very limited template system What business problems are you solving with the product? What benefits have you realized? Centralized email marketing, lead tracking and deep analytics on all things email.

Feels Outdated

What do you like best? Nothing much at all - it feels antiquated compared to other platforms. What do you dislike? Not updated to work with modern designs. Difficult CSS. Would love a solution other than an iframe. What business problems are you solving with the product? What benefits have you realized? Email capture and business leads.

Feels Outdated

What do you like best? Nothing much at all - it feels antiquated compared to other platforms. What do you dislike? Not updated to work with modern designs. Difficult CSS. Would love a solution other than an iframe. What business problems are you solving with the product? What benefits have you realized? Email capture and business leads.

The right tool for our small team

What do you like best? Pardot is a tool that anyone use - you don't need someone dedicated to marketing automation like you need with Eloaqua or Marketo. What do you dislike? It lacks enterprise functionality. There is very limited customization and this will not be the tool that brings us to the next leve. Recommendations to others considering the product This is perfect for a small team without a dedicated marketing automation analyst. The tool is easy for the team to use, but it ...

The right tool for our small team

What do you like best? Pardot is a tool that anyone use - you don't need someone dedicated to marketing automation like you need with Eloaqua or Marketo. What do you dislike? It lacks enterprise functionality. There is very limited customization and this will not be the tool that brings us to the next leve. Recommendations to others considering the product This is perfect for a small team without a dedicated marketing automation analyst. The tool is easy for the team to use, but it ...

Happy with the product

What do you like best? Ease of Setup, Lightning interface, functionality is complete, integrations are always good, and added benefit of running SalesForce, allows any passing of info you need. We are really pleased with the integration support from other solutions. The more we use Pardot the more we like it as opposed to finding a reason not to like it. What do you dislike? Some of the features required using a Pardot Consultant to properly set up. And we still depend on Pardot ...

Happy with the product

What do you like best? Ease of Setup, Lightning interface, functionality is complete, integrations are always good, and added benefit of running SalesForce, allows any passing of info you need. We are really pleased with the integration support from other solutions. The more we use Pardot the more we like it as opposed to finding a reason not to like it. What do you dislike? Some of the features required using a Pardot Consultant to properly set up. And we still depend on Pardot ...

Pardot Review

What do you like best? I like the simplicity of email automation, lead scoring and the basic CRM integration. What do you dislike? That there is no survey capabilities and the limits on CRM integration. What business problems are you solving with the product? What benefits have you realized? email automation, website tracking and scoring - it streamlines marketing processes

A little disappointed

What do you like best? The integration with Salesforce was the main reason we switched from using Hubspot. Hubspot wasn't able to deliver enough in terms of reporting. The sync with Salesforce required a lot of time and effort, where we couldn't see the results our team was looking for. What do you dislike? The layout and feel. Seems outdated and not as user-friendly as Hubspot. I don't enjoy how there is no capability to create a beautiful CTA button, instead you are forced to create ...

Great tool for optimizing the CRM experience

What do you like best? Drip campaigns allow you to message your audiences accordingly, rather than a spray & pray approach. What do you dislike? It can still be fairly clunky to use and we have leveraged Office Hours to be able to execute our campaigns. What business problems are you solving with the product? What benefits have you realized? We have been able to create custom landing pages.