Pardot Reviews in May 2025: User Ratings, Pros & Cons

Pardot Marketing Automation

What do you like best? I've used other email marketing platforms, and Pardot knocks them out of the park. The automation features available in Pardot make it not only perfect for email marketing, but also executing other marketing-related functions in Salesforce. I don't think I could ever use Salesforce again without Pardot. What do you dislike? Like Salesforce, everything is Pardot is super customizable. This makes it difficult to get rolling 100% with all of Pardot's features ...

A useful marketing automation tool

What do you like best? It integrates into our Salesforce CRM to make it easier to track campaigns throughout our entire organization. What do you dislike? It can be tricky to pick up at first but once you get the hang of using the tool it's not too hard. Recommendations to others considering the product: Good tool, does what it does better than the few others that I've seen. What problems are you solving with the product? What benefits have you realized? We are ...

Its a sledgehammer that works really well for cracking nuts

What do you like best? The power and tool capabilities are great and allow for complex completion actions and logic to be built around campaigns. What do you dislike? The way the tool has been put together is not at all logical or intuitive in the way that you navigate and use the tool. It is quite clear that pieces have been added over time and tacked on. It is also sold as being native to the Salesforce platform but it is a bolt-on that has been tacked together. Over time this is ...

Robust tool for B2B marketing

What do you like best? integration with Salesforce, email reports , contact audits, HTTP connector with other tools What do you dislike? email editor could use some update, overall dashboard menu could use some more admin features when it comes to permanent deletes,managing Prospect Opt Outs, limited available reports in some cases, Recommendations to others considering the product: give this a try What problems are you solving with the product? What benefits have you ...

Marketing automation

What do you like best? Prospect first interaction and journey through out with scoring and grading with conversion to marketing qualified lead and business opportunity What do you dislike? Pardot and Salesforce integration issues Recommendations to others considering the product: Highly Likely What problems are you solving with the product? What benefits have you realized? Marketing automation Nurture journeys Prospect scoring

B2B Email Marketing Software

What do you like best? This email marketing software is the probably one of the best I've used. Although it's still through Salesforce, I recommend it over Marketing Cloud. The reporting and seamless integration with Sales Cloud and other platforms makes this tool essential for near flawless targeted marketing. Pardot's marketing automation tool is efficient and very intuitive for any user. What do you dislike? This platform does take some getting used to, especially if you're ...

Pardot - would not recommend

What do you like best? The reporting is quite detailed but most platforms have good tracking elements so it doesn’t stand out. Also while there is lots of potential for automation the platform is so convoluted it’s hard to figure things out What do you dislike? It is very longwinded and the ux is terrible. Even basic things like multi selecting are not available it’s a terrible platform. Recommendations to others considering the product: Don’t use it What problems are ...

Although more complex, we had the ability to create great emails

What do you like best? We could use Pardot to create complex emails and landing pages which would target customers in different countries and languages. It was also great how it linked with sales force. What do you dislike? Sometimes the system was complex to teach others compared to other systems. What problems are you solving with the product? What benefits have you realized? We could create monthly newsletters that in one send could give each customer their own unique ...

They need to hire a designer

What do you like best? It’s a fine marketing crm tool, it’s is good for emails and utm tracking and over marketing. What do you dislike? It’s very expensive for what it is. It’s very badly designed and isn’t user friendly at all. The help articles and blogs are almost 10 years old and no support requests get dealt with. There are other alternatives which have all the features parrot has, but offer such a better service and support. Recommendations to others considering the ...

A beneficial but complicated platform

What do you like best? The automation process, being able to plan out an email campaign precisely to the appropriate recipients. What do you dislike? The complexity of it, not user-friendly. Not being able to use the same email template for multiple emails and having to make copies of them as easy as Mailchimp does. What problems are you solving with the product? What benefits have you realized? Having all our prospects in one place, planning email campaigns around big ...