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8.7

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Ortto - Marketing Automation Software

Ortto Reviews in September 2026: User Ratings, Pros & Cons

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4.4

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Ortto Reviews & Ratings

4.4

Very Good

Based on 474 ratings & 567 reviews

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Rating Distribution

Excellent

(368)

Very Good

(154)

Good

(29)

Poor

(2)

Terrible

(14)

Spotsaas Editor’s POV

Ortto is a standout platform that combines user-friendly marketing automation with robust functionality, making it an excellent choice for businesses of all sizes. One of its most notable strengths is the ease with which users can design and implement automated email journeys, thanks to an intuitive, visually-driven interface. The platform’s customer support, ...Read more

Ortto pros and cons

  • Visual journey builder makes automation accessible for non-experts.

  • Customer support responds quickly.

  • Handles email marketing campaigns and bulk email tasks efficiently.

  • CRM and marketing automation features for personalizing communications and nurturing customer relationships.

  • Setting up complex journeys or advanced features has a learning curve for new users.

  • Some users report occasional bugs and cluttered functionality.

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Showing 431-440 out of 567

AU

Anonymous User

11/30/17

5 out of 5

"AutoPilot Review"

What do you like best about Ortto? Love the ability to create response text messages and send email replies to specific people based on where in the journey the reply comes in.

BM

Bryan M

11/27/17

4.5 out of 5

"My Favorite Marketing Automation Tool"

What do you like best about Ortto? Allows us to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.

DS

Daniel S

11/24/17

5 out of 5

"Growth in a box"

What do you like best about Ortto? The simplicity of executing complex logic, from segmenting our contacts to utilizing that data for marketing. What do you dislike about Ortto?

DS

Daniel S

11/24/17

5 out of 5

"Growth in a box"

What do you like best about Ortto? The simplicity of executing complex logic, from segmenting our contacts to utilizing that data for marketing. What do you dislike about Ortto?

AF

Adam F

11/22/17

4.5 out of 5

"Robust product that continues to deliver value"

What do you like best about Ortto? After scoping out the competition, we selected autopilot because it satisfied out initial email automation needs but offered a range of features and functionality that I knew we could use down the road for future initiatives. We continue to find new way to use autopilot for marketing, sales, and customer success workflows. The Salesforce integration is very powerful and their customer success & support teams are great!

HR

Hannah R

11/19/17

5 out of 5

"Great solution/company that fits our needs perfectly"

What do you like best about Ortto? When searching for the right marketing automation solution for our company, we had a few criteria that were hard to find all-in-one. A solution that worked best for our backend environment (mostly events coming from Segment that would feed nicely into the solution), a solution that was affordable but not cheap as we have offer 100K contacts currently and this increasing by at least 6K per month, a solution that was user-friendly and visually nice to use, ...

Read more

HR

Hannah R

11/19/17

5 out of 5

"Great solution/company that fits our needs perfectly"

What do you like best about Ortto? When searching for the right marketing automation solution for our company, we had a few criteria that were hard to find all-in-one. A solution that worked best for our backend environment (mostly events coming from Segment that would feed nicely into the solution), a solution that was affordable but not cheap as we have offer 100K contacts currently and this increasing by at least 6K per month, a solution that was user-friendly and visually nice to use, ...

Read more

GP

Giovanni P

11/16/17

4.5 out of 5

"Great tool to Automate your Marketing processes"

What do you like best about Ortto? The Visibility of the journeys is great. The ease of pushing leads from one list to another depending on conditions. What do you dislike about Ortto?

MP

Mickie P

11/16/17

4.5 out of 5

"Competitors Better Watch Out"

What do you like best about Ortto? Building automated marketing journeys that everyone in the business can understand regardless of complexity. The visual drag-n-drop layout makes it easy to deploy new ideas and still maintain an overview of what is actually active and working. I come from a background in casino and gambling, where every little drop matters in a very saturated market space, and I've used big (expensive) systems to squeeze and tweak. AutoPilot is still growing - but fast. I ...

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GG

Gerald G

11/16/17

3.5 out of 5

"Great Tool for Lead Nurturing"

What do you like best about Ortto? The Lead Nurturing Process gets very easy with Autopilot. You learn how to build Journeys in a minute and can keep those Journeys running for every piece of content you have. From there on you can track.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].