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8.7

SpotScore

Ortto - Marketing Automation Software

Ortto Reviews in October 2026: User Ratings, Pros & Cons

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4.4

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Ortto Reviews & Ratings

4.4

Very Good

Based on 474 ratings & 567 reviews

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Rating Distribution

Excellent

(368)

Very Good

(154)

Good

(29)

Poor

(2)

Terrible

(14)

Spotsaas Editor’s POV

Ortto is a standout platform that combines user-friendly marketing automation with robust functionality, making it an excellent choice for businesses of all sizes. One of its most notable strengths is the ease with which users can design and implement automated email journeys, thanks to an intuitive, visually-driven interface. The platform’s customer support, ...Read more

Ortto pros and cons

  • Visual journey builder makes automation accessible for non-experts.

  • Customer support responds quickly.

  • Handles email marketing campaigns and bulk email tasks efficiently.

  • CRM and marketing automation features for personalizing communications and nurturing customer relationships.

  • Setting up complex journeys or advanced features has a learning curve for new users.

  • Some users report occasional bugs and cluttered functionality.

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Showing 391-400 out of 567

SJ

Shibin J

12/14/18

4.5 out of 5

"Marketing automation made easier"

What do you like best about Ortto? You can use the product with no prior experience in using marketing automation tools. I've been using Autopilot for 3 months now and I've never had to re-do my product training. It has made email marketing easier for my team. LOVE the UI, creating a journey is really fun. My favorite task is creating the journeys on Autopilot. Unsubscribed leads are excluded from the journey which saves a LOT of time.

RL

Rob L

12/13/18

5 out of 5

"Remarketing and Marketing Automation with AutoPilot"

What do you like best about Ortto? The ability to define overlapping and interacting journeys without using code is amazing. Without AutoPilot I'd likely have to hire two additional full-time employees to handle communication with clients as they move from pre-sign up through the client life cycle. With AutoPilot statuses are pushed across from my CRM automatically (through Zapier) triggering the correct "journeys" (sets of emails based around the current state in the customer life cycle.

KB

Karolina B

12/05/18

5 out of 5

"Great tool"

What do you like best about Ortto? It fulfills all our business needs, very coprehensive product. What do you dislike about Ortto?

AU

Anonymous User

12/03/18

5 out of 5

"User friendly Automation System"

What do you like best about Ortto? How easy it is to use Autopilot. Great support. New functionalities every other month! What do you dislike about Ortto?

GO

George O

12/03/18

5 out of 5

"Essential tool for any marketing stack"

What do you like best about Ortto? I like how quick it is to deploy, integrate and create automations What do you dislike about Ortto?

AU

Anonymous User

12/03/18

5 out of 5

"User friendly Automation System"

What do you like best about Ortto? How easy it is to use Autopilot. Great support. New functionalities every other month! What do you dislike about Ortto?

GO

George O

12/03/18

5 out of 5

"Essential tool for any marketing stack"

What do you like best about Ortto? I like how quick it is to deploy, integrate and create automations What do you dislike about Ortto?

OB

Oualid B

12/01/18

5 out of 5

"Game changer : more clients and a awesome user experience for these clients"

What do you like best about Ortto? We use Autopilot since 2016 in Alimnee, and it is now central to our business. 3 main features were game changing for us :

AU

Anonymous User

12/01/18

4.5 out of 5

"Really really good"

What do you like best about Ortto? - Segment integration - a lot of workarounds for more complex automations

OB

Oualid B

12/01/18

5 out of 5

"Game changer : more clients and a awesome user experience for these clients"

What do you like best about Ortto? We use Autopilot since 2016 in Alimnee, and it is now central to our business. 3 main features were game changing for us :

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].