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Spot Score

Ortto - Marketing Automation Software

Ortto Reviews in June 2026: User Ratings, Pros & Cons

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Ortto Reviews & Ratings

Rating Distribution

Excellent

(368)

Very Good

(154)

Good

(29)

Poor

(2)

Terible

(14)

Spotsaas Editor’s POV

Ortto is a standout platform that combines user-friendly marketing automation with robust functionality, making it an excellent choice for businesses of all sizes. One of its most notable strengths is the ease with which users can design and implement automated email journeys, thanks to an intuitive, visually-driven interface. The platform’s customer support, ...Read more

Ortto pros and cons

  • Easy-to-use interface with intuitive visual journey builder, making automation simple even for non-experts.

  • Exceptional customer support with fast response times, enhancing user experience.

  • Highly efficient for creating email marketing campaigns and managing bulk email tasks, saving time and effort.

  • Effective automation features, including CRM and marketing functionalities, helping businesses personalize communications and nurture customer relationships.

  • Initial learning curve for setting up complex journeys or leveraging advanced features can be challenging for new users.

  • Some users report occasional bugs and cluttered functionality, which can hinder smooth usage.

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Showing 121-130 out of 567

RC

Ryan C

05/02/23

1 out of 5

"Very basic and not great"

What do you like best about Ortto? If you're a tiny business and you need an automation platform, you could try looking at Autopilot (rebranded to Ortto last year I believe). The canvas editor used to build email flows is fairly intuitive.

AU

Anonymous User

05/02/23

2.5 out of 5

"Clunky Autopilot Dashboard"

What do you like best about Ortto? There are many new features and uses in the full Ortto app beyond what we were using (just Autopilot). What do you dislike about Ortto?

AU

Anonymous User

05/02/23

3 out of 5

"Mixed experience"

What do you like best about Ortto? The wide range of solutions and ways to create journeys and campaigns has worked wonders for our team. Whenever we have issues, the service team is always helpful.

MD

Mark D

05/02/23

5 out of 5

"Flexible and incredibly powerful"

What do you like best about Ortto? Ability to create custom marketing automations and workflows. Also an integration with Zapier makes the tool work senselessly with almost any other tool.

CB

Craig B

05/02/23

3 out of 5

"Moving from Autopilot (their old product) to Ortto has been tricky"

What do you like best about Ortto? I love how easy it is to capture forms and incorporate them into the journeys. Their user interface is great, but a bit of additional CRM function would be nice.

RF

Ryan F

05/02/23

5 out of 5

"Lot of good features baked in to the software"

What do you like best about Ortto? Intuitive flows and labels for what steps take place What do you dislike about Ortto?

TL

Tereza L

05/02/23

4 out of 5

"A tool I've been using for years"

What do you like best about Ortto? I find its contact management useful and I also find it easy to send email sequences all using one tool. What do you dislike about Ortto?

CA

Chloe A

05/02/23

4 out of 5

"It's a pretty decent platform"

What do you like best about Ortto? Farily straight forward and easy to create campaign emails What do you dislike about Ortto?

AU

Anonymous User

05/02/23

4 out of 5

"Great customer service"

What do you like best about Ortto? They have a great customer service team. They are easily contactable, and get back to you very quickly. What do you dislike about Ortto?

SL

Sam L

05/02/23

4 out of 5

"Feature-packed but user-friendly and gentle learning curve"

What do you like best about Ortto? We used Ortto to replace a number of disparate marketing tools. The platform has a well-thought-out suite of inbound marketing options for almost any application. The "activities" feature can be used to segment based on any number of variables. Our customer success manager is excellent and has made the transition a lot easier.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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