Optimizely Reviews in June 2025: User Ratings, Pros & Cons

"Good tool when testing and always gives the best"

What do you like best about Optimizely Web Experimentation? Optimizely is excellently easy to use and so far I have liked the A/B testing and the easy setup that when you run tests it always works better. I also like that just by adding codes the websites will be ready. What do you dislike about Optimizely Web Experimentation? Nothing special, just a little slow in addtional functions like analysis. What problems is Optimizely Web Experimentation solving and how is that benefiting you? We ...

"Good tool when testing and always gives the best"

What do you like best about Optimizely Web Experimentation? Optimizely is excellently easy to use and so far I have liked the A/B testing and the easy setup that when you run tests it always works better. I also like that just by adding codes the websites will be ready. What do you dislike about Optimizely Web Experimentation? Nothing special, just a little slow in addtional functions like analysis. What problems is Optimizely Web Experimentation solving and how is that benefiting you? We ...

"Optimal product with different capabilities easy to use and good interface"

What do you like best about Optimizely Web Experimentation? This tool is perfect because of the ease of use for A/B testing and because anyone can use it and run multiple experiments. I like the documentation, the learning curve, and that the implementation went smoothly. What do you dislike about Optimizely Web Experimentation? A small improvement in folders and organization would be excellent. What problems is Optimizely Web Experimentation solving and how is that benefiting you? After it ...

"Easy-to-use tool that offers good results with great futuristic technology"

What do you like best about Optimizely Web Experimentation? I like to create experiments with this technology which is friendly and dynamic and allows me to run tests, experiments on the website, eliminating slowdown and we can compare the effectiveness and track and perform analysis. What do you dislike about Optimizely Web Experimentation? I dont know what to say because everything is good and I like everything thats why I give it a ten. What problems is Optimizely Web Experimentation ...

"Powerful overall tool with excellent customer support and testing and mapping features"

What do you like best about Optimizely Web Experimentation? I like it because it is valuable and powerful, it allows us to use it for experiments, and the ease of use is excellent. I also like their features like testing, web experiments, real-time statistics and their editor version is amazing. What do you dislike about Optimizely Web Experimentation? It seems like the UX can sometimes be clunky, which needs to be fixed overall. What problems is Optimizely Web Experimentation solving and ...

"Powerful overall tool with excellent customer support and testing and mapping features"

What do you like best about Optimizely Web Experimentation? I like it because it is valuable and powerful, it allows us to use it for experiments, and the ease of use is excellent. I also like their features like testing, web experiments, real-time statistics and their editor version is amazing. What do you dislike about Optimizely Web Experimentation? It seems like the UX can sometimes be clunky, which needs to be fixed overall. What problems is Optimizely Web Experimentation solving and ...

"Optimal product with different capabilities easy to use and good interface"

What do you like best about Optimizely Web Experimentation? This tool is perfect because of the ease of use for A/B testing and because anyone can use it and run multiple experiments. I like the documentation, the learning curve, and that the implementation went smoothly. What do you dislike about Optimizely Web Experimentation? A small improvement in folders and organization would be excellent. What problems is Optimizely Web Experimentation solving and how is that benefiting you? After it ...

"Easy-to-use tool that offers good results with great futuristic technology"

What do you like best about Optimizely Web Experimentation? I like to create experiments with this technology which is friendly and dynamic and allows me to run tests, experiments on the website, eliminating slowdown and we can compare the effectiveness and track and perform analysis. What do you dislike about Optimizely Web Experimentation? I dont know what to say because everything is good and I like everything thats why I give it a ten. What problems is Optimizely Web Experimentation ...

"A great A/B testing solution that is useful for eCommerce"

What do you like best about Optimizely Web Experimentation? I like when experiments are carried out and being able to take a look to understand the results, I also like the techniques it offers for experiments and that the data can be filtered easily and on the other hand I loved monitoring specific experiments. What do you dislike about Optimizely Web Experimentation? Once you see this tool it doesnt cause any problems and thats why I like everything about it. What problems is Optimizely ...

"A great A/B testing solution that is useful for eCommerce"

What do you like best about Optimizely Web Experimentation? I like when experiments are carried out and being able to take a look to understand the results, I also like the techniques it offers for experiments and that the data can be filtered easily and on the other hand I loved monitoring specific experiments. What do you dislike about Optimizely Web Experimentation? Once you see this tool it doesnt cause any problems and thats why I like everything about it. What problems is Optimizely ...