Optimizely Reviews in June 2026: User Ratings, Pros & Cons

Great way to A/B test without the need for your developers.

What do you like best? I liked how easy it was to setup A/B test and compare the data all without the need for your IT department to get involved. What do you dislike? I found it very cumbersome to make change to the locations of the button on your site and change the color of them. Recommendations to others considering the product Just try it out it may not be for everyone but if you do you will see the difference in your conversion rates. What business problems are you solving with ...

Great A/B Testing

What do you like best? The analytics to review A/B tests are very simple, and obvious when you should choose a winner or keep a test going. What do you dislike? We originally thought that Optimizely was a platform that would allow us to make tests without developers, but some of our tests caused unforeseen issues with our site, and we needed to get our developers involved. What business problems are you solving with the product? What benefits have you realized? Optimizing conversions ...

A/B Dead Simple

What do you like best? I like the ability to pull up a page and tweak every aspect of it on a text and html level. It makes it possible for me to test out varieties of changes before going through the grueling process of getting the corporate site dev team to make the change to the page. What do you dislike? It's pretty intuitive, but it doesn't prompt you out the gate to configure your goals. Don't forget that step otherwise it will default to just clicks vs a specific click. ...

great

What do you like best? the 50/50 testing capability and the test results are straight forward to read What do you dislike? nothing. Everything has been very easy to implement Recommendations to others considering the product Similar to visual website optimizer. Should do thorough comparison between the 2 and go with whichever has favorable pricing. You will get good data either way What business problems are you solving with the product? What benefits have you realized? a/b testing. we ...

Great Software / Easy to use

What do you like best? Optimizely makes creating A/B tests extremely simple. With almost no programming knowledge, you can start editing your web pages and testing different variations. What do you dislike? Some of the more advanced features are harder to use. That is calling javascript triggers from optimizely, or setting goals that are not boolean. For example, we submit a hidden field with the amount of fields filled out in our form. There's no way to associate this value with the ...

Easy to use Testing tool

What do you like best? Easy to use; doesn't require any assistance from a developer. What do you dislike? I would appreciate more guidance on testing best practices, and an tool to estimate how long it will take for a test to reach statistical significance. Recommendations to others considering the product Take advantage of their free trial to test it out. What business problems are you solving with the product? What benefits have you realized? Optimizely allows for simple management ...

Optimizely is Great A/B Testing Tool

What do you like best? I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is. I like that you can test the product before purchasing anything and that you can see it in action right away without even signing up this makes this product so great and easy. What do you dislike? I dislike the ...

Optimizely

What do you like best? Great tool for web companies that are trying to determine how to deploy a new feature or whether an existing feature is beneficial. You can use AB testing or multivariate testing to determine strategic ways to increase your conversion rates. What do you dislike? Overall Optimizely works great and is easy to use. Recommendations to others considering the product Easy tool for people with tech backgrounds or more limited tech backgrounds to use for AB testing of a ...

Useful & Cheap

What do you like best? The ease of use for those that are not coders. What do you dislike? I dislike that they do not have traditional decks to help sell to clients. Recommendations to others considering the product This is an easy way to do A/B testing without lots of coding. What business problems are you solving with the product? What benefits have you realized? The product allows me for A/B testing.

Optimizely is a badass A/B testing tool

What do you like best? Great WYSIWIG editor and strong support team. What do you dislike? Because it's a technical product there are bugs. The solid support team is a big help when those issues arise. What business problems are you solving with the product? What benefits have you realized? The main solution here is to have A/B testing options without needing to use development resources.