Optimizely Reviews in June 2026: User Ratings, Pros & Cons

Easy to use product with an awesome team supporting it!

What do you like best? When we started implementing Optimizely on mobile (iOS and Android, the team at Optimizely was particularly helpful in working with the engineers and product team. This really accelerated the process for us to dive in and get started using the product. The Optimizely team seems very passionate about helping their customers get the most out of their platform. They are always available to answer an e-mail, support request, forum post, jump on a phone call and even ...

Optimizely: First step in any testing program

What do you like best? If you want to start up your testing program Optimizely should be the first part to start. It makes A/B testing very easy and it's setup makes sure that you can have your first test running within an hour. What do you dislike? They could innovate even faster to make sure they will always be two steps ahead of the competition. What business problems are you solving with the product? What benefits have you realized? Making sure that we can grow engagement + ...

Good for simple A/B Testing

What do you like best? Its a great product for simple a/b testing although the interface and its easy to visualize the results from the dashboard. What do you dislike? Its very difficult to test templates that apply across multiple pages and since the dashboard continuously updates results it might be misleading in regards to significance. The code can slow down loading time in the site. Recommendations to others considering the product Its a good product for a/b testing two pages. ...

Great tool for great ideas!

What do you like best? I immensely enjoy the fact that we can modify content and design to test ideas without engineers. The ease of use and possibilities it opened up for us changed our approach toward decision making entirely. We test pretty much every idea regarding our websites to make sure there's no negative impact on our revenue. What do you dislike? Probably the price. It makes sense for big business, less so for small offices - unless of course there's constant value coming out ...

Great product, amazing team perfect to scale up your optimization program

What do you like best? - Product is very easy to implement and to ramp up with. Even non developers can use it - Extremely easy to manage your experiments, to turn them on/off and dashboard very user friendly. - Great capability for user targeting, traffic allocation, etc. - Reliable analytics tool (they've made a lot of progress in 2015 with their new results page - Amazing team, very nice to work with, always on top of things and very efficient technical support - Using ...

Testing made easy

What do you like best? Ease of use - getting started, running experiments, reporting on results from an experiment. The simplicity also lets me easily explain how it works to colleagues and allow them to understand the power. What do you dislike? I'd love more support around planning out a testing roadmap - not just what we're currently testing, but what we want to test in the next few months. Additionally, more reporting not just on individual experiment results but how those results, ...

Incredible support from a super easy/powerfull tool

What do you like best? Optimizely is unbelievable easy, at the same time it is really powerful. Also one of the things we like most is the customer support they have, from the customer success managers to every level. We are very happy with the decision. What do you dislike? No mobile app for experiments management Recommendations to others considering the product Evaluate cost/benefits from the options. On our side, Optimizely was way far the best one What business problems are you ...

ZERO Flexibilty

We're an online marketing company that constantly launch and test new websites. Optimizely refused to give us a price because they wanted a list of our ever changing domain names. Wasted my morning trying to get a price out of them. If you want a flexible split testing solution, look anywhere else.

Great platform to drive results!

What do you like best? We use Optimizely and it's a great platform that can educate you on your users and what is working best with them. I definitely recommend them! What do you dislike? No complaints! We have enjoyed working with them! What business problems are you solving with the product? What benefits have you realized? Website A/B testing

On the breaking edge

What do you like best? Product seems ahead of it's time. It really has helped us develop our website into a lead machine! What do you dislike? Hard to understand at first, but with practice it is worth the investment. Recommendations to others considering the product Look deep into options and you will see it is the best value dollar for dollar. What business problems are you solving with the product? What benefits have you realized? Not getting the most out of current traffic.