Omnisend Reviews in May 2025: User Ratings, Pros & Cons

Switched from Mailchimp and never regretted

What do you like best? Omnisend is that one tool that I cannot imagine my online store without. I used to use Mailchimp for very long time but when I switched to Omnisend things really got real - Cart Recovery and Post-Purchase automations are the ones that bring most of the value. They even introduced the custom ones which is in our pipeline to test. What do you dislike? Reporting could be improved a bit as right now it's rather basic - enough to see the benefit but nothing too ...

great email deliverability with custom emails automation

What do you like best? We have organically increased subscriptions on our various sites. Forms are very easy to integrate and customise according our needs. Sending emails based on the visitors behaviour helped us significantly increase engagement with our email campaigns. What do you dislike? we had some issue integrating with our custom solution, however our key account manager was very helpful and willing to help What business problems are you solving with the product? What ...

SMS marketing needs to be a part of your marketing automation

What do you like best? We were already using all the advanced features for our e-commerce business – Cart Recovery, Product Abandonment, Product recommender, etc. But we needed to find another way to reach our customers, for example with Facebook custom audiences and SMS. The SMS feature in automation workflows was the main reason why we chose Omnisend What do you dislike? There are some functions that could be improved, for example, the inability to create a single template for ...

Glad we choose this platform for our clothing shop

What do you like best? We started to use Omnisend more than a year ago (Mailchimp I have used almost 4 years. As we are developing strong brand in clothing niche, we really needed to focus more on increasing sales with our existant big customer base. At Omnisend we found a wide range of templates, so I can prepare everything quite fast and be sure right person will get the message at the right time. And I liked sign up forms a lot, it helped me to get more subscribers and segment them. ...

Behavioral triggered emails increased my ROI

What do you like best? After some ecommerce marketing courses, I understood that instead of focusing on customer acquisition , I need to spend more time by trying to increase conversion rate in my e-shop. I tested 7 different email providers and I picked Omnisend. They support team even helped even with some strategies for automation workflows. I recommend for all ecommerce business owners to start using Browse and Product abandonment functions. I increased my ROI by 11 % in two months. ...

Simple to use. Useful features. Powerful platform for my business

What do you like best? I like not fancy, but good structured style of platform and communication with me. Platform has very very useful features. I like to implement it into my business marketing process. And it is nice that we could use Facebook contacts soon What do you dislike? Main things are fine, we are happy about Omnisend. As we are active on FB, would like to get Facebook Custom Audiences sync faster. Recommendations to others considering the product With Omnisend we are ...

Omnichanel features is something special. Happy to work with Omnisend platform

What do you like best? We like best that Omnisend has so many communication channels in one platform. It really helps to boost campaigns, reach store shoppers and remind about ourselves for the buyers. I hate sign up forms. But Omnisend has various sign up forms and I decided to test them. Interactive Wheel of Fortune works the best. What do you dislike? I like everything. Platform's design might be be refreshed as I see options to look better. Recommendations to others considering ...

Best recomendations for sure!

What do you like best? I do like simplicity of the management of this platform. It is very easy to set it up for the campaigns. Interface is simple and clean. Support team works great, with their help I was able to solve all the issues I had. I did use tamplates which had all the features that I needed for my eshop. What do you dislike? I love all the features, just mobile app would help a lot to be able to check campaign on the go. What business problems are you solving with the ...

More sales with abandoned cart automation

What do you like best? Abandoned cart automation is great, it helped us generate additional sales from the clients that have not completed the order yet. It's fully customizable and works with custom rules. What do you dislike? There is nothing I dislike currently, as it helps grow sales for our business Recommendations to others considering the product Choose a tool that is built for ecommerce. Helps to get started fast with less time. What business problems are you solving with ...

Simple convenient but very basic

What do you like best? The program is easy for creating and scheduling emails for your customers,it is very easy to learn how to implement everything they offer.the best part is that you can automatically synchronize products from the website to your email. What do you dislike? It’s very basic,not many templates to choose from and some of the functions are limited in creating a beautiful well designed email What business problems are you solving with the product? What benefits have ...