Omnisend Reviews in May 2025: User Ratings, Pros & Cons

Much more professional than MailChimp

What do you like best? Our campaigns are performing better and better, so the value we get from Omnisend is increasing more each month. We compared the deliverability rate with other providers, and we were getting a better result from Omnisend. We'd been using MailChimp previously, but it was pulling teeth to get any kind of support, so we had to sift through forums to find information. Even when we were testing Omnisend with a free plan, we had 24/7 support. The design is really ...

Highly recommend to use this tool for your business

What do you like best? It is a professional platform that I would highly recommend to use. I really like its features, functionality and automation workflows. Previously, I used another platform, but this one is definitely the best! It is easy to navigate through the platform and learn how to use all features. They own a huge “knowledge base” which contains a lot of useful and updated information. When using automation workflow, you will notice that large part of manual work is done ...

Great tool with smart features

What do you like best? I like that Omnisend offers many useful features. For example, automated forms/workflows helps to increase efficiency and saves time. Other very important tool for us is website tracking which helps to analyze customer behaviour. Reports and A/B testing gives possibility to quickly compare different emails and more. Finally, support is very helpful and creates trust towards their clients. What do you dislike? I do not have any complaints about Omnisend. Their ...

Highly recommend to use Omnisend

What do you like best? It is a professional platform that I would highly recommend to use. I really like its features, functionality and automation workflows. Previously, I used another platform, but this one is definitely the best! It is easy to navigate through the platform and learn how to use all features. They own a huge “knowledge base” which contains a lot of useful and updated information. When using automation workflow, you will notice that large part of manual work is done ...

All-in-one email marketing with a lot of features

What do you like best? I’d definitely have to say that the fact that it has great email marketing automation (and segmentation PLUS popups, landing pages, cart abandonment, etc., is really amazing. We stopped using a lot of other apps just because Omnisend had a lot of what we needed already. What do you dislike? I was a bit confused with the onboarding (some things weren’t clear about the automated discount code, but we contacted support and they answered in less than 5 minutes (much ...

Best marketing automation for ecommerce business

What do you like best? It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on improving. I especially love their most recent order updates that allow you to send confirmation notifications. What do you dislike? Nothing so far - they keep adding new features every month so it's getting better ...

A/B testing email campaigns increased our sales by 60%

What do you like best? What is great that we can simply A/B test every email campaign that we’re focusing on. By testing various subject lines, content, images & even automation flows we were able to increase our sales by 60% at the final steps. We needed to send out lot’s of different email automation campaigns to reach significant amount of audience to prove our tests, therefore the deliverability rates were really good and much better compared to other tools. Great service from ...

Highly recommended email marketing platform

What do you like best? Omnisend has a great interface, excellent tools to assess the marketing performance and very helpful customer service team. Our stores have witnessed a huge growth in ROI using Omnisend. The platform has a unique and effective automation option, successful delivery rates, and really affordable pricing plans as well. What do you dislike? SMS marketing feature need little more improvement! What business problems are you solving with the product? What benefits ...

Advanced email marketing automation can be really simple!

What do you like best? The automation workflows were already pre-filled (saved us a lot of time and our dedicated Account Manager Larry helped us to start with really good email marketing strategies and flows immediately. Larry advised us how we can increase our conversation rate and grow our email lists with Omnisend features What do you dislike? Since we ordered the PRO plan and got an account manager, it probably would've taken a lot of time to do it all without him--I mean, all ...

Easy to use & many useful features

What do you like best? Many useful features which I can use with only one tool. The best thing is, I can send not only emails but also SMS campaigns. That helps a lot in my daily communication with clients. What do you dislike? It's hard to name any. Maybe, at first not all new features were working properly. However, they considered my remarks and fixed problems very quickly. Hats off to their support! What business problems are you solving with the product? What benefits have you ...