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9.2

Spot Score

Omnisend - Marketing Automation Software

Omnisend Reviews in May 2025: User Ratings, Pros & Cons

Streamline your email marketing with ease.

4.3

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Starts from $16/Month, also offers free forever plan

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Omnisend Reviews & Ratings

4.3

Very Good

Based on 1840 ratings & 624 reviews

Rating Distribution

Excellent

(507)

Very Good

(106)

Good

(7)

Poor

(3)

Terible

(1)

Expert's Review

Omnisend has garnered widespread praise over the past year as a standout email and SMS marketing platform, especially for e-commerce businesses. Its intuitive interface, easy setup process, and user-friendly features make it accessible for both seasoned marketers and beginners alike. Users consistently highlight its drag-and-drop email builder, visually appealing ...Read more

Omnisend pros and cons

  • Exceptional customer support praised for responsiveness, efficiency, and friendliness across the board.

  • Intuitive user interface with a modern design that is beginner-friendly and requires minimal technical expertise.

  • Features a variety of well-designed, customizable templates for email, SMS, and push notifications, catering to different needs.

  • Seamless integration with popular e-commerce platforms like Shopify and WooCommerce, enhancing functionality for online stores.

  • Limited mobile-friendly options and optimizations for advanced design, potentially affecting the mobile user experience.

  • The range of features and customizations can be overwhelming for absolute beginners without proper guidance or onboarding.

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Showing 171-180 out of 624

KB

Kristen B

08/12/20

5 out of 5

Clean and easy to use

AI

Administrator in Consumer Goods

08/11/20

5 out of 5

First Time Everything

What do you like best? I like that it is straight forward with the instructions and use to integrate in what is my first business, my first website and first time developing for these. Super user friendly! It also was more user friendly than another e-mail marketing provider that I tried using before, with what seems to be the same features. What do you dislike? The least helpful is the layout of customization. I sometimes have found it difficult navigate the customization ...

Read more

UI

User in Retail

08/11/20

4.5 out of 5

Great Email Product

What do you like best? Pricing structure is great. Automations, workflows and segmentation making targeting specific newsletter subscribers very easy. What do you dislike? It can be overwhelming when first starting out but once you figure it out, the service is invaluable What problems are you solving with the product? What benefits have you realized? Targeting specific subscribers to increase sales have been helpful

AI

Administrator in Hospital & Health Care

08/11/20

4.5 out of 5

Omnisend is Essential

What do you like best? The user design is really easy to follow, email automation setup seems like it should be the same. It seems like we'll be able to map out our entire email automation fairly easily as well. What do you dislike? The SMS feature i'm not sure how to use or if I should be paying for a more premium plan with more SMS coverage included. I tried asking an Omnisend expert what this feature was and how to use but didn't find that especially helpful. Recommendations ...

Read more

NG

Nadia G

08/10/20

4.5 out of 5

Like Having An Additional Employee

What do you like best? Helpful to drive lost conversions from potential customers as well as driving brand loyalty with keeping the brand top of mind. What do you dislike? A bit too expensive to integrate with Facebook for custom audiences. Recommendations to others considering the product: Great marketing automation capabilities to engage potential and existing customers. Giving you time to focus on other aspects of the business. What problems are you solving with the ...

Read more

JS

Jack S

08/08/20

5 out of 5

I love Omnisend! Perfect alternative for Klaviyo

What do you like best? I switched to Omnisend for the automation which is powerful. Not quite as powerful as Klaviyo from what I can tell, but they kept all of the features I'll actually use and cut the fat from the other features I never used. What do you dislike? I haven;t gotten enough experience with this Omnisend but I will update in the future.ll What problems are you solving with the product? What benefits have you realized? Automation and drag and drop campaign building.

AU

Austin U

08/08/20

4 out of 5

Great Tool in marketing

What do you like best? THe ability to automate emails to customers What do you dislike? Nothing so far, but I have not explored the all the tools within Omnisend yet. THAT will take a while as there is A LOT that it can do! Recommendations to others considering the product: It is easy to use and has many function to help grow your business. What problems are you solving with the product? What benefits have you realized? Automating Emails for customers, potential ...

Read more

SF

shahbaaz f

08/07/20

4.5 out of 5

I have started my business recently, with no expirence online selling. their tutorial helped me lot

What do you like best? Email and SMS marketing has been really working good for me What do you dislike? In their application, its not that easy to understand in begining. It took me while to understand it. What problems are you solving with the product? What benefits have you realized? Instead of paying huge money to other marketing companies, I find OMNISEND is quite affordable.

PT

Philippa T

08/04/20

4.5 out of 5

Make your marketing life just a little bit easier.

What do you like best? What I enjoy the most is the ability to automate my messages to my new subscribers as well as my abandoned carts. I find being in front of people makes the difference. I also like the simplicity of the dashboard, showing me all the metrics in one area. Most other platforms I have used in the past have always made the report viewing complicated that you never ended up using it. This I can show to the board of directors easily. What do you dislike? Honestly, I ...

Read more

JJ

Jewel J

08/04/20

3.5 out of 5

Culturally Crafted Review

What do you like best? The ease of creating email campaigns with clear direction. What do you dislike? The difficulty of adding a gif within emails. Recommendations to others considering the product: Take full advantage of the trial. What problems are you solving with the product? What benefits have you realized? Communication and marketing; benefits are the same.