Moz Pro Reviews in May 2025: User Ratings, Pros & Cons

A good one to have in the box, but I often supplement with other tools too.

What do you like best? It helps me find links and filter them out by internal/external, follow/nofollow, on what pages of the domain the links are pointing, etc. The feature to find fresh mentions via tweets can be helpful sometimes too, along with brand alerts. What do you dislike? Downloading standard or advanced reports requires a few minutes wait up to 10-20 minutes sometimes. I don't know if there are better alternatives. Moz times out / logs me out too frequently. I'll have to ...

Making my SEO life easier.

What do you like best? Most common features used are the tracking capabilities, reports, and on-page audit. I also find open site explorer to be a very valuable tool. It's great how they really break down the on-page report. Gives you the level of concern, what's missing, and how to fix it. Love the competitor comparisons. What do you dislike? I would like to see some integration for A/B testing. What business problems are you solving with the product? What benefits have you ...

Enormous time saver for content strategy, development and promotion.

What do you like best? Primarily we'll use the Open Site Explorer and FollowerWonk tools to develop a content strategy where we can evaluate top performing pages on websites (OSE and gain a better understanding of influencers (FW. We also evaluate the quality of links that come into a competitor we're analyzing. What do you dislike? Occasionally Open Site Explorer gets a little buggy. There are kinks that seem to be continually worked out. But when it DOES work... it makes the bugs ...

Very clear data and easily shared with clients.

What do you like best? Moz provides a very balanced offering of local listings data compiled into one place where I feel confident I'm in tune with my customer's local presence. This info is provided in a way where I need little to no 'massaging' to present to my clients. What do you dislike? With any tools there can be more data provided. In Moz Local's case I'd like to see even more local directories provided so I don't need to use other resources. I understand the limitations at ...

Moz is a stellar analytics tool providing strong SEO help

What do you like best? Easy to set up & use, great reports, and it's very clear what the recommendation is. Things feel actionable. What do you dislike? The tool is a bit pricey as a subscription, and sometimes you just need some one-off reporting help. Many of the technical SEO tools are also available using Google Webmaster Tools, but there are several nice features not provided by WMT. Recommendations to others considering the product Be sure you know the difference between ...

Best SEO Software

What do you like best? In my opinion Moz is the best SEO software out there. It have everything you need in a SEO tool and then some. Another great add-on is being part of the MOZ community, where specialists will answer any SEO related questions. Their "Whiteboard Friday's" is also very insightful. What do you dislike? It's tough to find something I dislike with their tool. One thing I dislike would be crawl limits and limits on the amount of keywords you can gather data for. What ...

Moz: One of the best tools for tracking your SEO performance

What do you like best? Great tool for measuring your on-site errors, site performance compared to competitors, and search engine rankings over time. Can receive an automated report as ofter as you would like for each of the sites you manage. What do you dislike? Nothing, easy to use, implement, and receive reporting. Recommendations to others considering the product Great tool for firms looking to measure their internal SEO site performance compared to the history of their site ...

Still the best on the market for SEO products

What do you like best? I love the historical keyword tracking, daily keyword ranking alert emails and the competitive link detail reports. What do you dislike? I wish we could have multiple users/account logins available and some additional customized daily/weekly reports that would automatically send. What business problems are you solving with the product? What benefits have you realized? SEO tracking and competitive research for future SEO strategic planning.

The Moz Tools are great for both my Inbound marketing company and my Franchise Clients

What do you like best? It is really easy to use and have multiple campaigns running. What do you dislike? The reporting templates could be a little more advanced with design and customization. What business problems are you solving with the product? What benefits have you realized? Measurement of content marketing, seo and social all working together fro lead generation.

Moz took my SEO offering to the next level

What do you like best? The tools are all useful, but there are a few I rely on consistently. These are the difficulty tool, open site explorer, and the reporting tools are now hard to live without. What do you dislike? In the past sometimes tools have run slow, but in the past year that has improved dramatically. Recommendations to others considering the product Give it a try. Free trial will tell you everything you need to know. What business problems are you solving with the ...