Monetate Reviews in May 2025: User Ratings, Pros & Cons

"Easy to use testing software"

What do you like best about Monetate? The main benefit of Monetate is that it is easy to use. No coding experience is required, although having some can be really beneficial. The targeting and personalization capabilities are really powerful. What do you dislike about Monetate? There is a flicker effect on the site when Monetate loads. This is the main knock on Monetate, but it's a small one. What problems is Monetate solving and how is that benefiting you? We use it as an A/B testing tool ...

"Great marketing tool for optimization and personalization campaigns"

What do you like best about Monetate? The platform is very easy to use. With drag and drop functionality assets can be created on the spot, plus it eliminates the need for creative and IT resources as long as you have pre-built customized actions. The support team and account managers are awesome. What do you dislike about Monetate? The flicker before campaigns are displayed. What problems is Monetate solving and how is that benefiting you? Mobile user experience, website banners enabled on ...

"Monetate - Personalization and Testing"

What do you like best about Monetate? The ease of use of Monetate is fantastic. I can start from scratch and have a campaign live within minutes. This gives us the ability to be agile and responsive to our customers in a way that we never could before. The ability to dig in and find which customer segments are reacting well (or not so well) to a campaign is invaluable. To then be able to react to those segments has created a lot of value for us. What do you dislike about Monetate? I do wish ...

"Monetate makes life easier (for developers)"

What do you like best about Monetate? The ability to inject html, images, and scripts into a page on the fly and have that be "A/B" tested for effectiveness. I can pause and edit these additions with ease. What do you dislike about Monetate? Though powerful, I feel the action builder interface is a little invasive and it could be streamlined quite a bit more. Recommendations to others considering Monetate: At least TRY it... if you think you don't need it... look again. The platform has ...

"Monetate a Great Partner and Content Targeting Product"

What do you like best about Monetate? Monetate's Merchandiser module provides a broad range of features that enable content managers to target content for different customer segments. What do you dislike about Monetate? Having to use an XML file for product feed updates feels clunky compared to the rest of the Monetate experience. What problems is Monetate solving and how is that benefiting you? We were able to give our client the ability to make content updates to their site without having ...

"Personalize with Monetate"

What do you like best about Monetate? The freedom to create new placements on site and push campaigns live real time. What do you dislike about Monetate? The reporting is very limited in terms of some key metrics in the industry such as impression, clicks and CTR. It's also hard to get a conclusion for a test that has ended. What problems is Monetate solving and how is that benefiting you? We utilize the tool for both AB tests and also for promotional campaigns.

"Easy to use, awesome support team, always improving the product"

What do you like best about Monetate? The account management team...they are not happy unless we are happy as clients! They are continually going above and beyond to help us to find solutions to the most tricky of tests. If they can't think of a solution offhand they will certainly involve the right people on their end to find a solution. Additionally, they are always lending insight and knowledge that helps us to create, manage, and refine our testing strategy. What do you dislike about ...

"Love work with Monetate!"

What do you like best about Monetate? I love how easy it is to use and all the different things it is able to test, target and personalize content for our customers. What do you dislike about Monetate? The reporting capabilities have been a challenge. It's great to be able to say if a campaign is successful or not, but to be able to easily go beneath the surface to find indicators of why the campaign performed well or not is really where the heart of being able to use the data to make good ...