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9.2

Spot Score

MoEngage - Marketing Automation Software

MoEngage Reviews in May 2025: User Ratings, Pros & Cons

Empowering meaningful interactions for enhanced growth.

4.3

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MoEngage Reviews & Ratings

4.3

Very Good

Based on 325 ratings & 213 reviews

Rating Distribution

Excellent

(173)

Very Good

(33)

Good

(7)

Poor

(0)

Terible

(0)

Expert's Review

MoEngage has consistently proven itself as a robust customer engagement and marketing automation platform, earning high praise for its user-friendly interface and exceptional functionality. Businesses laud its ability to streamline multi-channel communication—encompassing email, push notifications, SMS, and in-app messages—within a single dashboard. The platform ...Read more

MoEngage pros and cons

  • User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.

  • Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.

  • Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.

  • Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.

  • Advanced features and extensive customization options may require a learning curve for some users.

  • Periodic technical challenges demand support intervention to maintain uninterrupted workflows.

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Showing 201-210 out of 213

MM

Mubeen M

02/03/20

4 out of 5

Ease of use for non-tech professionals

What do you like best? Easy to create standard campaigns. Platform is intuitive for beginners. Can create in-app and notification campaigns through dashboard easily and track stats like impressions, conversions etc. What do you dislike? Exhaustive documentation is not present. Also platform is not robust enough for advanced users to use. There are limited options for customized implementations. What problems are you solving with the product? What benefits have you realized? ...

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AU

Aravind U

01/31/20

4.5 out of 5

It is easy to use tool and can send notifications with a click

What do you like best? 1. Segmentation - We can segment the data by running queries easily 2. Smart triggers - Easy to target & can validate the hypothesis easily by sending out smart triggers What do you dislike? Huge scope to improve the User Interface of the panel What problems are you solving with the product? What benefits have you realized? 1. Multiple teams have to send Notifications, we can easily give access and send out the notificatios 2. A/B testing

GG

Gagan G

01/29/20

5 out of 5

data analysis

What do you like best? customer responses how get more better excellent What do you dislike? nothing bad feel about mongage.....? its good What problems are you solving with the product? What benefits have you realized? improving business marketing skills

SR

Sanjeet R

01/29/20

4.5 out of 5

Easy to use tool for Cross Channel Engagement

What do you like best? 1. Customer centric and easy to use interface 2. Segmentation of User personas which makes it easier to send out personalize communications 3. The capability to send engagement campaigns on multiple platforms instantly 4. Their reports provide a deep insight in different scenarios basis which the task of optimizing campaigns and selecting segments becomes less hectic. What do you dislike? 1. Lag in customer support which occurs to get the detailed ...

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KC

Karan C

01/21/20

5 out of 5

Easy to use

What do you like best? Moengage is very easy to use. Setting up the campaigns and marketing automation suite is really awesome. What do you dislike? Sometimes it takes more time to import users from csv file What problems are you solving with the product? What benefits have you realized? Marketing Automation, Building flows. It is time saving.

AR

Akshay R

12/21/19

4 out of 5

Messaging made right!

What do you like best? Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic. What do you dislike? Not at all mobile friendly. 2. ...

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UI

User in Marketing and Advertising

12/12/19

5 out of 5

Features are really good .. best Saas product ever

What do you like best? Marketing campaigns can be analyzed better with features of segmentation, funnels and user targeting which we use daily What do you dislike? Its still product going rapid change. expect some bugs and quick resolutionm What problems are you solving with the product? What benefits have you realized? Targeting ads and in app notifications with MoEngage

SK

Sourabh K

12/12/19

4.5 out of 5

Good product for engagement

What do you like best? Journeys, simple and easy to use, can dissolve complex use cases into simpler ones What do you dislike? API access, BQ accessibility, BigQuery tables for clients can be more self explanatory. What problems are you solving with the product? What benefits have you realized? Solving problems regarding on boarding of users as well as building more accurate product recommendations, we can customize an already built feature and can also use an empty canvas.

HA

Heena A

12/12/19

4 out of 5

Moengage Product usage

What do you like best? Customer service is very good and it take immediate action when some glitches are coming during the campaigns Moengage really help us to increase user retention and installation. Also, we are covering major audience through moengage tool where it's tokopedia users or anonymous user What do you dislike? The bigquery can be much more self understood. What problems are you solving with the product? What benefits have you realized? Moengage help us in ...

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AG

Aakash G

12/12/19

4 out of 5

Better Alternative for clevertap

What do you like best? Product evolved completely from what it was few months ago, there have been a lot of developments and feature enhancements. What do you dislike? Pricing could have been better, It's lil expensive than clevertap What problems are you solving with the product? What benefits have you realized? Ease to manage all your campaigns is what I like in Moengage