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9.2

Spot Score

MoEngage - Marketing Automation Software

MoEngage Reviews in May 2025: User Ratings, Pros & Cons

Empowering meaningful interactions for enhanced growth.

4.3

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MoEngage Reviews & Ratings

4.3

Very Good

Based on 325 ratings & 213 reviews

Rating Distribution

Excellent

(173)

Very Good

(33)

Good

(7)

Poor

(0)

Terible

(0)

Expert's Review

MoEngage has consistently proven itself as a robust customer engagement and marketing automation platform, earning high praise for its user-friendly interface and exceptional functionality. Businesses laud its ability to streamline multi-channel communication—encompassing email, push notifications, SMS, and in-app messages—within a single dashboard. The platform ...Read more

MoEngage pros and cons

  • User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.

  • Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.

  • Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.

  • Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.

  • Advanced features and extensive customization options may require a learning curve for some users.

  • Periodic technical challenges demand support intervention to maintain uninterrupted workflows.

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Showing 171-180 out of 213

VK

Vaibhav K

04/24/20

5 out of 5

One of the best marketing automation tool in the industry

What do you like best? We have been using MoEngage from past the 2.5 years, the product has really evolved over time. It has really helped us to scale our marketing and campaign strategy. The segmentation and campaign delivery via various mediums are pretty powerful and help us to target relevant customers. What do you dislike? The user interface can be made much better What problems are you solving with the product? What benefits have you realized? MoEngage helped us in ...

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HA

Hani A

04/22/20

5 out of 5

Best Customer Experience

What do you like best? We like the professional support we are getting from the MoEngage support team and how dedicated is our success manager. What do you dislike? They don't support storing data on EU servers to enable some features. It is important for us as it is a requirement by our DP officer What problems are you solving with the product? What benefits have you realized? With MoEngage we can customize our customer experience, retain users, and achieve revenue growth.

PB

Pranay B

04/21/20

4.5 out of 5

Good service

What do you like best? All the basic capabilities required are there What do you dislike? UI could have been better. Analytics could have been better What problems are you solving with the product? What benefits have you realized? Communicating to users through multiple channels

PS

Prashant S

04/08/20

5 out of 5

MoEngage - Complete CRM Solution

What do you like best? Simple UI with multiple templates and a huge offerings of Push Notification ( General/In App/Smart Triggered etc). They provide a detailed and in depth analysis of the user engagement. A/B Testing, Segmented Users, Tracked Attributes, are the offerings which this tool offers. Geo Fencing - Location based push notification is again a huge value addition to Travel & Food Industry. Analytics section gives a complete overview of the journey and engagement ...

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SD

Su D

03/10/20

5 out of 5

Best analytics tools for product growth

What do you like best? I love the dashboard, it's really helpful and contain so many on point information. The UX also good, I have no difficulty while use it. What i really love more is their fast response support. I'm a tech guy, so I have one or two questions and not very good implementation when using MoEngage, but they really helpful, a very fast response support and it makes me comfortable to have collaboration with MoEngage. What do you dislike? I might not like the ...

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UI

User in Entertainment

03/05/20

5 out of 5

Growth 20 Review

What do you like best? It gives us an option to do A/B testing based on the type of text and image of the push notifications. Also the deliverbaility rate is higher than that of Clevertap. What do you dislike? I wish they could come up with strategies of how to increase retention, that would have been better. Also the insights provided by them are not enough and doesn’t really solve the problem of retention. Therefore we can say it’s just a notification deliverability tool . ...

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F

Febriyana

03/05/20

4.5 out of 5

With Moengage, I can treat my users personally and solve their problem ASAP when using Treya apps

What do you like best? Love how easy Moengage do targeting and personalize our costumer. The dashboard also quite help marketers doing marketing automation seamlessly. We also can understand user journey better when we using Moengage. Another features that will be a good help for us digital marketers are variations of marketing automation campaign that we can create easily without involving tech team. There are several campaign I used regularly such as smart trigger push notification ...

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UI

User in Financial Services

03/04/20

3.5 out of 5

Multi-Channel Marketing Platform

What do you like best? The all-in one solution allowing customers to use emails, push, in-app and web services from one tool What do you dislike? Can't edit in-app messages,confusing structure in uploading segments What problems are you solving with the product? What benefits have you realized? Basic marketing abilities

AD

Arnold D

03/02/20

4 out of 5

How MoEngage helps Sociolla to reach SOCO app users

What do you like best? Great tech, engineer support team + customer service representatives. A powerful dashboard that gives us options to play around especially with push notifications for different platforms - Web, Android, and iOS. Useful features - for example: Key metrics configuration, segmentation, campaign groupings, analytics, events logging, integration validation, easy role/permission settings. What do you dislike? Delay in recognizing or profiling users (sometimes ...

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IC

Internal Consultant in Cosmetics

03/02/20

3 out of 5

Great new channel to reach out to our customers

What do you like best? Easy to understand & use the platform... What do you dislike? Sometimes the data might be inaccurate.. What problems are you solving with the product? What benefits have you realized? Reaching out to our clients immediately has shown how impactful it might be.