MoEngage Reviews in May 2025: User Ratings, Pros & Cons

CTR segmentation & analysis provided by Moengage is very complete per campaign

Best tool for Marketing Automation

What do you like best? Easy to use platform with great features like: customer segmentation makes it very easy to create very targetted segments in just a few clicks. Customer analytics with very good visualization helps in gathering quick insights on user behavior and campaign analysis. Flow campaigns for complete automation of cross channel communication. Ability to create a personalized email, push, and in-site notification with plenty of templates. Very good support ...

Extremely Powerful and Targeted Approach

What do you like best? The way it has several ways to communicate and also ways to engage users What do you dislike? Takes time to understand the tool, a little complicated. What problems are you solving with the product? What benefits have you realized? I am solving the biggest problem of reaching the target users. It has helped me to have more focused approach in engaging users with the tools that it has inbuilt.

Using the tool for the past 2 years

What do you like best? Ease of setting up push campaigns and flexibility in running queries. With the flows feature, I'm able to build on the entire user journey and make necessary corrections in campaigns whenever necessary. What do you dislike? Complexity in creating segments in in-apps & SMS. Visualizations in funnels can be done better. Issues/Queries needs to be handled in a more systematic manner with more transparency and updates on the issue raised. It would be great if ...

Amazing platform for the engagement !

What do you like best? The best part of the platform is the ease to use the platform, as we can keeping going deeper into the platform, but it keeps adding the intelligence itself in the platform. What do you dislike? Nothing much, but advertisement should also be added on MoEngage, i.e. it can become one of the additional source for the advertisement. What problems are you solving with the product? What benefits have you realized? We rely on MoEngage for complete client ...

Great Tool to engage with customers and new features every few weeks to improve the performance.

What do you like best? The customer service provided by Moengage What do you dislike? Few basic and helpful features still to be added Recommendations to others considering the product: Moengage is a great tool in terms of ease of usage. It definitely helps with the company growth by adding a lot of value to events like, customer onboarding, customer retention. Smart triggers to the users at the right time, using the right channel has helped us improve the retention rate ...

Perfect Tool For All APP Engagement Needs!

What do you like best? MoEngage platform is an all-inclusive App Engagement tool. We have been using it for over 2 years now. The platform has advanced options for customer journeys on the app, in addition to General Push, In-App Notifications, it has Smart Triggers, Flows, Real-Time Triggers, all you would need to engage your customers on your app. From Acquisition to On-boarding, from Engagement to Retention, they have tools for each step of a customer lifecycle on any app. The ...

UX design is very intuitive and features are easy to find and work through!

What do you like best? Simple navigation, fast output of requests and a lot of support articles to dive into all the features that are available. What do you dislike? There is no mobile view of the site, this could help very much if I as a user can enter a mobile friendly and responsive site while working. What problems are you solving with the product? What benefits have you realized? Enabling push notifications and other kind of direct marketing tools that my company did ...

Best marketing & Retention tool for segmented customers!

What do you like best? The ease of segmentation & campaign designing. Mostly we use it for marketing automation & design flow campaigns that help us achieve more command on the email, SMS & app notifications targeted to the users. What do you dislike? Limitations in extracting historical data. Moengage can be used to access historical data for past 3 months only & query cannot be used to understand the data which is older than 3 months. However, you can always dave the data on your ...

The most comprehensive marketing solution

What do you like best? -Campaign options -Analytics -Ease of usage What do you dislike? Not much to dislike. However, there is scope for some more customizations in terms of push and email templates. Recommendations to others considering the product: Highly recommended marketing automation software. Easy, accurate and flexible tool. What problems are you solving with the product? What benefits have you realized? Moengage is a one stop solution for all our ...