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9.2

Spot Score

MoEngage - Marketing Automation Software

MoEngage Reviews in May 2025: User Ratings, Pros & Cons

Empowering meaningful interactions for enhanced growth.

4.3

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MoEngage Reviews & Ratings

4.3

Very Good

Based on 325 ratings & 213 reviews

Rating Distribution

Excellent

(173)

Very Good

(33)

Good

(7)

Poor

(0)

Terible

(0)

Expert's Review

MoEngage has consistently proven itself as a robust customer engagement and marketing automation platform, earning high praise for its user-friendly interface and exceptional functionality. Businesses laud its ability to streamline multi-channel communication—encompassing email, push notifications, SMS, and in-app messages—within a single dashboard. The platform ...Read more

MoEngage pros and cons

  • User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.

  • Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.

  • Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.

  • Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.

  • Advanced features and extensive customization options may require a learning curve for some users.

  • Periodic technical challenges demand support intervention to maintain uninterrupted workflows.

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Showing 141-150 out of 213

AS

Aakansha S

08/21/20

4.5 out of 5

Accurate & easy to understand tool

What do you like best? The numerous ways to leverage data of consumer behaviour for effective communications. What do you dislike? At a granular level, inability to edit interstitials! What problems are you solving with the product? What benefits have you realized? Timely and targeted communication across channels.

AI

Administrator in Telecommunications

08/18/20

5 out of 5

Simple, effective and fully supported

What do you like best? My favorite part of MoEngage platform is 'Simplicity'. What do you dislike? Nothing special. Both design and funcionality are fine for me. Recommendations to others considering the product: Simple, effective and fully supported. What problems are you solving with the product? What benefits have you realized? Reaching our customers with Push notifications campaign. Creating Customer journeys.

UI

User in Furniture

08/17/20

4.5 out of 5

Good tool for App marketing

What do you like best? The ease of creating multiple campaigns. One can implement any marketing strategy once Moe is set for the business What do you dislike? Analytics is just starting out. Data integration needs to be perfect otherwise one can lose out on campaign creation and implementation Recommendations to others considering the product: Implementing this will help your business grow once you have the right marketing strategy at place What problems are you solving ...

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BH

Brad H

08/17/20

4 out of 5

Moengage maintains full support to help the customer.

What do you like best? Mainly the functions of this platform allow you to keep the client interested in your products or services, thanks to a behavior analysis of each one, in order to personalize a solid communication by email or the web. You can retain new or old customers and generate significant increases in sales. Its design allows an optimal and effective execution, which allows the campaigns carried out to be easily scaled and to reduce the time that you generally dedicate to ...

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UI

User in Furniture

08/11/20

4 out of 5

It's a great tool to integrate your marketing channels

What do you like best? The platform is very user-friendly and it's easy to navigate and create campaigns ourselves. We're able to automate and track campaigns easily using the platform. What do you dislike? Since we're using Google Analytics a lot for analysis, it would be useful for us to have utm links added automatically. But in Moengage, we have to manually add the utm for all the campaigns. What problems are you solving with the product? What benefits have you realized? ...

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GV

Glenda V

08/10/20

4.5 out of 5

Comprehensive marketing automation tool backed by amazing customer success and support team!

What do you like best? Vaasara adopted MoEngage after an exhaustive software selection . The vast features , ease of use backed by a competent and responsive team helped make the final positive decision . MoEngage is a well designed and easy to use tool that provides real-time analytics and creation of multi-channel campaigns .Customer segmentation feature makes it easy to create and target customers in few steps. Some exciting features include geofencing capabilities and flow ...

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SK

Sapna K

08/08/20

5 out of 5

Made my life simpler to communicate with customers across!

What do you like best? - Easy to schedule - SMS connectors ensures messages are delivered - The duplicate option for each campaign is probably the most helpful and time saving option - The option to send when a user is active on the device ensures reaching more customers - The customer support team is not just available round the clock, but is amazingly helpful and patient. Makes my experience with MoEngage all the more happier! What do you dislike? Too early to dislike ...

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SM

Sam M

08/07/20

4.5 out of 5

Great Engagement Tool with 360 degree insights!

What do you like best? Love the in-depth analysis of user behaviour and push notification engine the tool provides. We are able to see a good number of user activation using the tool. Another aspect that has helped is in the ease of segmentation and scheduling notifications that has helped us save time and increase productivity as a team. What do you dislike? The integration is a bit complex to understand for the average marketer. Also heard that the integration guides are a bit ...

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AJ

Ashita J

07/24/20

4 out of 5

Vedantu-MoEngage

What do you like best? It's a really comprehensive tool and has extensive features, messaging and deeplinking templates What do you dislike? The number of clicks for a certain views can be reduced What problems are you solving with the product? What benefits have you realized? Reaching the correct set of audience with the right messaging at the right time

F

Faqih S

06/29/20

4.5 out of 5

Review for MoEngage as Omni Channel Service

What do you like best? MoEngage is very good tool for creating campaign for many kind of channel. Start from notification, SMS, Email, In-App or Pop Up, Desktop Notification, and Social Media using the connector feature What do you dislike? MoEngage will has better UI than now, and i hope it has good report for Campaign Flow feature What problems are you solving with the product? What benefits have you realized? We can maintenance retention with user, targeting the right ...

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