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9.2

Spot Score

MoEngage - Marketing Automation Software

MoEngage Reviews in May 2025: User Ratings, Pros & Cons

Empowering meaningful interactions for enhanced growth.

4.3

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MoEngage Reviews & Ratings

4.3

Very Good

Based on 325 ratings & 213 reviews

Rating Distribution

Excellent

(173)

Very Good

(33)

Good

(7)

Poor

(0)

Terible

(0)

Expert's Review

MoEngage has consistently proven itself as a robust customer engagement and marketing automation platform, earning high praise for its user-friendly interface and exceptional functionality. Businesses laud its ability to streamline multi-channel communication—encompassing email, push notifications, SMS, and in-app messages—within a single dashboard. The platform ...Read more

MoEngage pros and cons

  • User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.

  • Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.

  • Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.

  • Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.

  • Advanced features and extensive customization options may require a learning curve for some users.

  • Periodic technical challenges demand support intervention to maintain uninterrupted workflows.

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Showing 121-130 out of 213

AH

Antony H

10/19/20

4 out of 5

Detailed reports and nice templates.

What do you like best? The reporting and templating tools are very well designed and easy to use. It has the ability to send our campaigns to multiple platforms at the same time. API integration is not a problem. It is highly customizable in many ways. The interface is simple and intuitive and has a very clean design. Setup with email is quick and seamless. What do you dislike? The templates are not fully customizable and they do not have as many as we would like, becoming a bit ...

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KC

Kasper C

10/12/20

4 out of 5

Marketing By app !!

What do you like best? It is incredible to think about carrying out digital marketing through an application over the phone, I am very happy with MoEngage it has allowed us to show our campaigns and advertisements Through opinions, forms, campaigns that are carried out through networks from the use of your application It has been a great key point to show advertisements through emails but sent and carried out through an app, its system and configuration are pleasant. What do you ...

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TV

Thinh V

09/23/20

4.5 out of 5

One of the Best Segmentation and Personalization Suite

What do you like best? 1. Custom Segmentation & Personalization - Using MoEngage’s customer segment, I can collate and analyze customer data. This helped me and my team curate and personalize the user experience by matching the customer demand to the available property. 2. User Paths - We love MoEngage’s User Path Analysis in the form of purchase path and uninstall path analysis to understand steps taken by a user before making a purchase and the pattern of users who uninstall the ...

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DV

David V

09/20/20

4 out of 5

Moengage analysis and punctual support !!

What do you like best? Moengage allows the company to improve communication with customers through a prior analysis of their behavior, this gives us the opportunity to improve the customer experience in order to retain it. It also contains very versatile tools with easy handling. We feel comfortable using Moengage, we carry out a clean and organized customer segmentation. What do you dislike? Our established objectives have been met, our experience has been gratifying for the ...

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SA

Shivangini A

09/09/20

4.5 out of 5

Great delivery rate and fast customer service

What do you like best? The delivery rate of the campaigns is great. The personalization options in every campaign help improve user engagement. Mo-engage is a recommended tool to improve the delivery/impressions of your app notifications. The new upgrade is really good. What do you dislike? There are some bugs in designing the OSM. Multivariate testing is also not available with OSM. Waiting for new upgrades for OSM campaigns. Recommendations to others considering the product: ...

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RP

Rizki Porman S

09/09/20

4 out of 5

light application

What do you like best? Push Notification for segmented customer What do you dislike? find one customer not by search box, but need to create segment first What problems are you solving with the product? What benefits have you realized? Marketing, more customer will find out the latest update/promo from our Product

MS

Matt S

09/06/20

4 out of 5

Moengage behavior in real time !!!

What do you like best? Moengage provides companies with the analysis of the behavior of each customer, to understand them in a better way to retain them and delight them with the right information. You can establish personalized communication with each client on the web, on your mobile and by email. Its interface is simple and allows you to navigate without problems, it is easy to configure, we must also highlight the easy way to create campaigns thanks to the A / B tests that you can ...

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CK

Chinmaya Kumar G

09/04/20

5 out of 5

100% Best Customer Engagement and Retention Platform

What do you like best? - Helps me understand customer behaviour in detail with 360 degree view of my customer - Best customer support team - The dashboard is easy to use and understand What do you dislike? Nothing much to dislike as of now. The team takes all our feedback into consideration . Recommendations to others considering the product: One of the best tool for customer engagement and retention with flexible costing. Also, they have one of the best support ...

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HS

Husanpreet S

08/31/20

4 out of 5

Great product and support from MoEngage

What do you like best? The platform provides an all in one solution for campaign automation across almost all CRM channels. The interface is quite user friendly and easy to work with. What do you dislike? Monitoring systems could be put in place wherein an issue is highlighted by the platform to the user as soon as it occurs. Recommendations to others considering the product: MoEngage offers a great product that is up to date with the latest industry products and trends. ...

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UI

User in Financial Services

08/31/20

4 out of 5

Great delivery rate and quick support service.

What do you like best? -The delivery rate of the notifications -Fast resolution -Multiple templates available What do you dislike? Multi Variate testing unavailable for OSM Recommendations to others considering the product: It is a great tool if use at it's optimum. Try using it daily and explore it as much as possible. What problems are you solving with the product? What benefits have you realized? -App Notifications Delivery Rate -Smart Triggers ...

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