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9.2

Spot Score

MoEngage - Marketing Automation Software

MoEngage Reviews in May 2025: User Ratings, Pros & Cons

Empowering meaningful interactions for enhanced growth.

4.3

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MoEngage Reviews & Ratings

4.3

Very Good

Based on 325 ratings & 213 reviews

Rating Distribution

Excellent

(173)

Very Good

(33)

Good

(7)

Poor

(0)

Terible

(0)

Expert's Review

MoEngage has consistently proven itself as a robust customer engagement and marketing automation platform, earning high praise for its user-friendly interface and exceptional functionality. Businesses laud its ability to streamline multi-channel communication—encompassing email, push notifications, SMS, and in-app messages—within a single dashboard. The platform ...Read more

MoEngage pros and cons

  • User-friendly interface and intuitive design make it easy to set up and use, suitable even for beginners.

  • Robust marketing automation features, including campaign setup, automated journeys, and A/B testing.

  • Comprehensive multi-channel communication support (push notifications, email, SMS, in-app messaging, etc.) from a single dashboard.

  • Customizable segmentation and cohort analysis enable precise targeting for personalized campaigns.

  • Advanced features and extensive customization options may require a learning curve for some users.

  • Periodic technical challenges demand support intervention to maintain uninterrupted workflows.

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Showing 111-120 out of 213

VB

Vinicius B

11/23/20

5 out of 5

Great mobile engagement platform with premium support

What do you like best? Platform's robustness and amount of features. MoEngage allows us to leverage our mobile strategy by having tons of behavioural data and analysis. It also has a very complete communication suite. We're currently using it only for our apps but we have already seen major results. I do need to point out the quality of support. When we were looking for a platform like this, we read dozens of reviews and ratings about customer support. MoEngage outperformed top ...

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EV

Elissa V

11/23/20

4.5 out of 5

Delightful CRM experience by utilising Moengage

What do you like best? Analytic tools across platforms and atttributes. What do you dislike? Lack of campaign variations for on site messaging as well as pre-made template for FLOW journey. Recommendations to others considering the product: All in one SaaS service with a rockstar account management support. Great website analytics with detailed attributions analysis. What problems are you solving with the product? What benefits have you realized? Retargeting lost ...

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BC

Betha C

11/20/20

5 out of 5

Always fast response for any urgent request occurred or even for just an unimportant question.

What do you like best? In terms of the dashboard feature, With the goals setting feature, we can trace for all the response campaign and see how the campaign goes. It's really important as we use the result to evaluate the campaign. In Terms of the services, I got so much help from the assigned person in charge for our company. Lot's of questions, technical requests but Tala has been so great to assist and solve some issues arise. What do you dislike? I haven't experienced ...

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EW

Elaine W

11/20/20

3 out of 5

Quite good tool for analytics, segmentation and reaching audience

What do you like best? Several ways of communicating with audience including email, push notifications, pop ups Can calculate the size of segments quite easily Flows help to automate onboarding What do you dislike? Some features are more useful for ecommerce companies than fintech, for example the RFM feature Sometimes segment counts aren't complete or accurate Sometimes new features are promised but we don't really get to use them until much later on. What ...

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ZH

Zulfikar H

11/18/20

4.5 out of 5

Moengage enable us to do in app engagement and in app analytics in one platform

What do you like best? Integration between analytics and engagement feature What do you dislike? sometimes the query for the analytics and user segmentation took to long. Recommendations to others considering the product: just explain to MoEngage team what are your concerns and goals, then they can help you with the use case of how moengage will help you in reaching your goals What problems are you solving with the product? What benefits have you realized? We are ...

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SK

Silvi K

11/17/20

4.5 out of 5

It was a seamless experience with the team

What do you like best? Coordination and helping nature. If things are on priority, they do understand the urgency. What do you dislike? I suggest that if anything has been accidentally added in the user attributes, the platform should have the capability to remove those by some checks. Recommendations to others considering the product: It's a good platform to send out communications/nudges to the large user base. What problems are you solving with the product? What ...

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NP

Nafinia P

11/16/20

4 out of 5

MoEngage is our strong partner for growth

What do you like best? MoEngage is a powerful tool to manage your company's growth by understanding more about your customer journey and how they interacted with our app. It has a very user-friendly dashboard; where you can see all the key metrics, your topline, as well as all the current & scheduled campaigns. MoEngage also has predictive segments (RFM), where you can see the current users' behavior within the app and engage with those users. This powerful tool provides additional ...

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PK

Punit K

11/02/20

4 out of 5

Awesome Tool with the best account managers

What do you like best? Easy to use dashboards to deploy the campaigns and fetch the reports which makes it user friendly. The dedicated account managers are more like an internal team members than just another account manager. The assistance and response is too good from the MoEngage team What do you dislike? There are certain glitches at times but that's there in every platform. The good thing is they take feedback and improve with the same energy. And their upgrades ...

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MW

Mishtha W

10/22/20

4.5 out of 5

Amazing Support Team

What do you like best? The tech support to answer any and every question at anytime. What do you dislike? Takes some time to understand and use the platform well What problems are you solving with the product? What benefits have you realized? Marketing automation. easy campaign set up and push

AB

Ayush B

10/20/20

4.5 out of 5

Notification Delivery % and conversion goals

What do you like best? The enhanced delivery % helped us to reach to the wider audience and helped us with the increased nudge also features for reaching out to lower end mobile phones and redmi mobiles helped us to grow our video view conversions What do you dislike? While adding multiple and and or i can just choose end all of AND operation or all of OR operations cant use it all in case while creating a segment Notification clicked event should have hour based attribute ...

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