Mixpanel Reviews in June 2026: User Ratings, Pros & Cons

"Mixpanel: An excellent mix of Analytics and Marketing in one single place"

What do you like best about Mixpanel? Mixpanel provides various point of strength: huge users segmentation capabilities, deep analytics, funnel overview, notification system based on user properties and user behaviors, a layer of API to use for own customized reporting and integrations.

"Data on your fingertips - great addition to Google Analytics"

What do you like best about Mixpanel? Possibility to track users and attach the events to them. So when you need to know what _this_ user visited, bought or made on your web, you can. And you can add more properties, mix them with another services and ultimately mail them.

"Mixpanel is a great tool for better insights to what your users are doing"

What do you like best about Mixpanel? Mixpanel gives a really great user and event centric view to what's going on in your site. Google Analytics gives you the big picture, but Mixpanel allows us to get into the details.

"Mixpanel is a great tool for better insights to what your users are doing"

What do you like best about Mixpanel? Mixpanel gives a really great user and event centric view to what's going on in your site. Google Analytics gives you the big picture, but Mixpanel allows us to get into the details.

"Best analytics provider we've used so far, handles millions of monthly events"

What do you like best about Mixpanel? Mixpanel takes almost all of the major hurt out of analytics. You can set things up to be user driven or event driven and the options and search are great for both. Setting up complex funnels and queries is much much much easier than with other providers (looking at you, Google analytics) and the pricing scales properly (again, looking at you Google analytics, they jump right to super expensive enterprise plans).

"Created the standard for app analytics but it's getting outdated"

What do you like best about Mixpanel? It's a pretty standard product that allows you do the basic analytics that most app developers need. What do you dislike about Mixpanel?

"More refined analytics"

What do you like best about Mixpanel? Mixpanel has a number of statistics that are not found in other types of analytics software. For example, we can follow the clicking of any link with Mixpanel. Mixpanel also shows the statistics for the subpages and shows the flow chart of where all the Users fall off. In addition, Mixpanel is free for even relatively high traffic websites, provided we include a "Powered by Mixpanel" button on our website.

"More refined analytics"

What do you like best about Mixpanel? Mixpanel has a number of statistics that are not found in other types of analytics software. For example, we can follow the clicking of any link with Mixpanel. Mixpanel also shows the statistics for the subpages and shows the flow chart of where all the Users fall off. In addition, Mixpanel is free for even relatively high traffic websites, provided we include a "Powered by Mixpanel" button on our website.

"MixPanel: Great product but some short comings"

What do you like best about Mixpanel? The ability to create pipelines of user activity is really great. You can see the when and how of user activity flow and perhaps best of all see how long the interstitial time is between the initiation and completion of events/tasks is.

"Powerful, but be careful to read the documentation to avoid duplication"

What do you like best about Mixpanel? Being able to record revenue per user is awesome for determining things like customer life time value. The granularity of the reporting is amazing, and the ability to message users via email, push and SMS make Mixpanel a powerful contender.