8.6
Spot Score
Automation that converts leads to customers.
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Maropost offers custom pricing plan
Maropost Marketing Cloud has emerged as a robust and adaptable marketing automation platform, celebrated by many users for its seamless functionality and impressive results. Its greatest strengths lie in its superior email deliverability rates, intuitive automation tools, and versatility in creating personalized customer journeys across various channels like ...Read more
Excellent customer service and support team, always available to assist and considered attentive and knowledgeable.
High deliverability rates that ensure emails consistently reach the inbox, improving open rates and engagement.
User-friendly interface with intuitive campaign tools, making it accessible even for those new to marketing platforms.
Customizable automation tools, enabling marketers to create detailed customer journeys and personalized messaging.
The platform's UI is dated and could benefit from modernization for improved usability and efficiency.
Some features, such as the journey builder and toggling between functions, can be confusing or unintuitive.
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AI
Administrator in Consumer Goods
08/23/19
Very useful tool for my company
What do you like best? They really adapted to our company with different categories we record data and with our campaign details and size What do you dislike? The analytic aspects could be improved to make it more friendly to the consumer Recommendations to others considering the product: Positives: Easy to use, good communication, have most of the implementations my company uses Negatives: Would like for an improved analytics What problems are you solving with the ...
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MS
Melissa S
08/16/19
Effective program in terms of email.
What do you like best? I like it because it is easy to send emails to customers in magnitude and in an orderly manner. It is also able to show a healthy preview to customers of how the email manifests itself. Your support is authentic, such customer service helps us stay connected always with the experts of the program. I can do test option A and B in an excellent way; get involved in great processes to make a summary of email overlap, something that I greatly appreciate. What do you ...
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AH
Andrew H
03/08/19
Marapost Offers an Elegant Soultion for Cross-Channel Marketing
What do you like best? Maropost provides a solid email marketing product. On top of that, it offers some basic social integration along with SMS capabilities. They're on-the-fly landing pages are great for quick promotions. Their API structure allows code to be developed for tasks like integrating with a predictive dialing software. What do you dislike? They need to update their SMS capabilities to meet the stringent US requirements. Additionally, you need a dedicated person to ...
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C
Chaeli M
11/27/18
User friendly system!
What do you like best? The reports are labeled and organized cleanly What do you dislike? It can sometimes be slow when I log in and search. What problems are you solving with the product? What benefits have you realized? We can track accurately and see the rise and fall of participation in our subscribers
UI
User in Media Production
11/20/18
Efficient, with interesting options
What do you like best? I like the WYSWIG templates and tracking abilities. I like that you can see how much time remains before something is scheduled to deploy. What do you dislike? Strongly dislike the testing function in that it's unclear whether the test or real newsletter has been sent out. Editing/cloning is not intuitive. Campaigns default into a general folder and have to be moved over. What problems are you solving with the product? What benefits have you realized? ...
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CK
Candace K
11/20/18
Not my favorite ESP
What do you like best? It sends emails. I like the render preview tool as well. What do you dislike? Lack of reporting features, lack of attrition reporting. UI isn't super intuitive. Recommendations to others considering the product: Make sure to negotiate your terms, realize that many features are half (or not at all) baked, and be prepared to come up with creative solutions/workarounds. What problems are you solving with the product? What benefits have you realized? ...
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JS
Josh S
11/16/18
Reporting
What do you like best? The ability to create custom reports. It's very simple. What do you dislike? All of the fields are a default. Sometimes we don't need all the fields to export What problems are you solving with the product? What benefits have you realized? Email marketing.
AH
Allix H
11/16/18
Maropost - Great for e-mail
What do you like best? I like that it has the ability to render preview, so you are able to see what your e-mail looks like throughout all e-mail clients and devices. Without it we would never know that there were certain rendering issues through clients like Outlook that needed to be fixed. What do you dislike? I dislike that as a first time user navigating the platform was confusing. I did not know that I needed to hover over the Maropost icon in order to view the e-mail tab. ...
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UI
User in Fine Art
11/16/18
Email marketing for leafgroup
What do you like best? The support team is very responsive. Haven't had issues with deliverability at all. What do you dislike? UI can be frustrating to use at times. Reports are a headache to pull. What problems are you solving with the product? What benefits have you realized? Email marketing and reaching out email list
UI
User in Retail
11/16/18
Maropost Experience from a marketer, not an engineer
What do you like best? It has a host of important features, ability to send emails, create segments, lists, dynamic content, reporting. What do you dislike? The UX and UI don't make any sense and are not intuitive for laypeople who are not developers. I wish the reporting capabilities were better. It is a bit complicated to build journeys and clunky. Pulling reporting on unsubs is a pain. What problems are you solving with the product? What benefits have you realized? ...
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