Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo Integration with Salesforce"

What do you like best about Adobe Marketo Engage? Logging the activities in salesforce for marketo clicks, opened and delivered emails Marketo Insight for sales representative to prioritize and customize approach What do you dislike about Adobe Marketo Engage? Reporting capabilities and bugs with setting/mapping/triggers, etc. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo is helpful for us to send bulk emails to our prospects/customers and track who ...

"Marketo Engage is an exceptional and user-friendly tool that offers a wide range of capabilities."

What do you like best about Adobe Marketo Engage? Marketo proves to be a remarkably user-friendly and straightforward platform to implement. Its intuitive interface simplifies constructing intricate campaigns, programs, and lists effortlessly. Marketo seamlessly integrates with numerous platforms, streamlining field mapping and ensuring smooth data flow. Building a comprehensive lead scoring model and lead lifecycle model is a hassle-free task, and the platform offers extensive ...

"A robust tool to create assets for everyday promotions"

What do you like best about Adobe Marketo Engage? Advanced lead management capabilities. It allows businesses to effectively capture and manage leads. What do you dislike about Adobe Marketo Engage? The user interface is a bit outdated and not as intuitive as some modern automated marketing platforms. What problems is Adobe Marketo Engage solving and how is that benefiting you? With features such as lead scoring, lead nurturing campaigns, and personalized engagement, Marketo empowers ...

"Marketo is a strong tool regarding data and processes"

What do you like best about Adobe Marketo Engage? Easy to use, quick tool, data gathering is super fast and solid. There are a lot of ways to personalize the setup and experience regarding programs, emails (templates and snippets) and flows. What do you dislike about Adobe Marketo Engage? GUI might feel a bit inconvenient at some times. It might be a bit outdated. Some functionalities that other tools have don't work in Marketo, so sometimes we are not making the best from our email ...

"Marketo is very seamless and useful marketing tool for Marketing and customer lifecycle"

What do you like best about Adobe Marketo Engage? Usage, Easy of learning and configuration, automation, wide functionality What do you dislike about Adobe Marketo Engage? somewhere a bit concern about pricing and liscence What problems is Adobe Marketo Engage solving and how is that benefiting you? Marekting, Customer knowledge, Analytics, Data, Segmentation, Automation, User Lifecycle, Customer journey, Campaign management, data driven

"Marketo Engage -- A great user friendly tool with some limitations"

What do you like best about Adobe Marketo Engage? Marketo is very user-friendly and easy to implement. It is easy to build complicated campaigns, programs and lists without hassle. Marketo directly integrates with many platforms, with easy field mapping and data flow. It's easy to build a robust lead scoring model and lead lifecycle model, create customized segments, lists of prospects, email personalization etc. What do you dislike about Adobe Marketo Engage? Two areas Marketo lacks are ...

"Marketo for Email Marketing and Lead Tracking"

What do you like best about Adobe Marketo Engage? I like the fact that I can build out all of my campaigns for various purposes and pull specific reports based on what I need. I have used a few different platforms and feel that Marketo has been great for B2B. What do you dislike about Adobe Marketo Engage? I don't love the interface. Marketo has slowly been making updates but some features are slightly outdated. I also don't like how the custom field management is set-up. What problems is ...

"Marketing automations made easy"

What do you like best about Adobe Marketo Engage? Ability to customise dashboards, reports and add workflows/automations to attend MQLs. What do you dislike about Adobe Marketo Engage? Product Pricing could be done better for SMBs What problems is Adobe Marketo Engage solving and how is that benefiting you? Helping us attend our MQLs at scale with customisable automation and workflows to ensure no marketing leads get lost in the funnel.

"Gets our marketing automation pipeline moving."

What do you like best about Adobe Marketo Engage? As a user, I have developed a strong connection with Adobe's dynamic personalized journey feature. This powerful tool not only identifies and prioritizes leads , but also offers deeper insights into our sales pipeline, while automatically nurturing leads. To further enhance this process, we have synchronized Marketo (Adobe Engage) with our in-house Customer Relationship Management (CRM) system, creating a seamless automated workflow. This ...

"Very flexible tool, ideal for a complex B2B environment"

What do you like best about Adobe Marketo Engage? The flexibility is really endless. This makes that for a complex B2B environment you can really tailor it to the specific needs you have. And in the end, most importantly, being as relevant as possible to our (potential) customers for all different products and services we offer. What do you dislike about Adobe Marketo Engage? We connect it with Microsoft Dynamics using the "native integration". This is not working perfectly for many use ...