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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 121-130 out of 2430

AU

Anonymous User

06/12/23

5 out of 5

"I've learned so much as soon as I started using Marketo"

What do you like best about Adobe Marketo Engage? What I like most about Marketo is the support I always feel like there is a way to find a solution be it searching the community, calling support or going to user groups there is never a dead end. I began using Marketo early in my career and I have only ever found new things to add to my skill set. That's what I like most is that I don't ever see myself being bored using Marketo because there is always something new to discover. What do you ...

Read more

AU

Anonymous User

06/12/23

4 out of 5

"Great platform - Needs some updates but Adobe Roadmap looks impressive"

What do you like best about Adobe Marketo Engage? Marketo has the ability to provide a deep look at the customer 360. Designed for B2B it simplifies Lead and contact objects into a flat "Person" with a total history of that person's digital and offline footprint. The munchkin tracking cookie allows markets to see every digital touchpoint and sync audiences between other tools and the Adobe Experience Cloud. What do you dislike about Adobe Marketo Engage? Troubleshooting CRM sync errors is ...

Read more

AU

Anonymous User

06/12/23

5 out of 5

"I've learned so much as soon as I started using Marketo"

What do you like best about Adobe Marketo Engage? What I like most about Marketo is the support I always feel like there is a way to find a solution be it searching the community, calling support or going to user groups there is never a dead end. I began using Marketo early in my career and I have only ever found new things to add to my skill set. That's what I like most is that I don't ever see myself being bored using Marketo because there is always something new to discover. What do you ...

Read more

AU

Anonymous User

06/02/23

5 out of 5

"Best Automation Platform"

What do you like best about Adobe Marketo Engage? Adobe is a polish brand no need of introduction so do their products also. Adobe marketo engage is one of the best Automation Platform i have ever worked on. What do you dislike about Adobe Marketo Engage? In terms of cost i can say it's a little bit costly. However if you are looking for quality and long term engagement it's worth What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps me in automation setup ...

Read more

AU

Anonymous User

06/02/23

5 out of 5

"Best Automation Platform"

What do you like best about Adobe Marketo Engage? Adobe is a polish brand no need of introduction so do their products also. Adobe marketo engage is one of the best Automation Platform i have ever worked on. What do you dislike about Adobe Marketo Engage? In terms of cost i can say it's a little bit costly. However if you are looking for quality and long term engagement it's worth What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps me in automation setup ...

Read more

MK

Mukesh K

06/01/23

5 out of 5

""Versatile and Powerful Marketing Tool""

What do you like best about Adobe Marketo Engage? It's a one-stop destination for modern-day marketers providing multitouch marketing, CRM integrations and excellent reporting with simple user interface resulting in the best lead management. What do you dislike about Adobe Marketo Engage? It's a powerful tool, so it is very premium and doesn't provide a newbie with an open-source platform for practice. Its documentation is a little bit messy, and all in one go. What problems is Adobe ...

Read more

MK

Mukesh K

06/01/23

5 out of 5

""Versatile and Powerful Marketing Tool""

What do you like best about Adobe Marketo Engage? It's a one-stop destination for modern-day marketers providing multitouch marketing, CRM integrations and excellent reporting with simple user interface resulting in the best lead management. What do you dislike about Adobe Marketo Engage? It's a powerful tool, so it is very premium and doesn't provide a newbie with an open-source platform for practice. Its documentation is a little bit messy, and all in one go. What problems is Adobe ...

Read more

ND

Nick D

05/31/23

5 out of 5

"Best-in-Class Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? The Adobe Marketo Engage Community! I have had the pleasure to meet, virtually and in person, many of the people behind the supportive user community. If you're a new or an experienced user, there's so much you can still learn. I also like the scalability of Marketo. It has an enormous amount of capabilities that require to be configured but you can start simple and scale to sophistication. What do you dislike about Adobe Marketo ...

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RH

Robyn H

05/31/23

5 out of 5

"The Most Powerful Marketing Operations & Automation Tool"

What do you like best about Adobe Marketo Engage? Marketo has a complete marketing automation platform and marketing operations platform. From email sends to nurture programs, from triggered web content to total scoring and routing, Marketo can do it all. So many tools on the market focus on ease of use but lack critical functionality. Marketo has all the functionality needed for marketing operations. What do you dislike about Adobe Marketo Engage? Because of its complexity, Marketo is more ...

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AA

Ashfaq A

05/31/23

4.5 out of 5

"Best out of Marketo"

What do you like best about Adobe Marketo Engage? Marketo is the best Marketing automation tool I have ever used as it makes things much easier, campaigns, programs are much customizable and onething Marketo can do is give a very impact to people who are passionate about learning, if any would like to get their career shaped they can get Marketo certification and get hired for very good pay. What do you dislike about Adobe Marketo Engage? Emails and landing pages are not very well designed ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].