MarcomCentral Reviews in June 2025: User Ratings, Pros & Cons

Great tool!

What do you like best? Marcom Central has really helped us to centralize our branding. We've never had a centralized system before for people to order marketing materials. It has really helped us stepped up our marketing game and I think elevates what we do as a department. We have also gotten great feedback on how easy the system is to use, especially the customized materials. What do you dislike? It is a little tedious to upload items sometimes and I think there could be process ...

A Work in Progress

What do you like best? MarcomCentral provides us a one-stop platform for all of our marketing assets which were previously stored on multiple sites hosted by third party vendors, internal company Intranet, Sharepoint pages, etc. We anticipate greater usage of these pre-approved assets by our branch locations once they are centralized for greater visibility and easily accessible. What do you dislike? As we work through our implementation project, the site is looking great - but getting ...

Very pleased with Marcom for hospital brand management system

What do you like best? I love that the system is pretty flexible, so we were able to create a system that works exactly the way our organization needs it to. It's really helped get everyone on board with our new brand! We also like that we were able to add links to other brand-related websites (like our logo wear store and marketing project request form into our Marcom site. The custom templates are also an excellent solution to our employees making their own materials. It's also been nice ...

MarcomCentral - Flexible and Functional

What do you like best? The MarcomCentral platform allows our company to assign different, oft times overlapping, user groups. This is a tremendous asset because we can present only the documents specific to individual user types - this means they are not overwhelmed with viewing all our content (which is vast and are able to easily drill down to the product or asset needed in the moment. What do you dislike? Our customers notoriously avoid reading the fine print, which is important and ...

Marcom Central at ALA

What do you like best? I really like how I can quickly find our graphic assets and download. Sometimes I use a different computer and do not have access to some design files saved on our servers. This is a great solution. What do you dislike? It is a little tough to create graphics that are customizable for our field to use. This feature hasn't really taken off in our company and I believe it is an opportunity missed. What business problems are you solving with the product? What benefits ...

Great platform with creative flexibility!

What do you like best? I love the basis of the platform, but the flexibility that the platform allows. We needed an avenue that allowed us to cater to our complex audience structure. Marcom allows us to do just that. What do you dislike? Sometimes, when loading new documents there is a delay in them showing up on the platform. The delay does not seem to be consistent. Sometimes it is only a 5 minute delay and other times a full hour goes by before the products are visible. What business ...

More robust than I had thought

What do you like best? I love the ability to create templates for our sales force that takes the weight off of my shoulders as a designer while still giving them items that are personal to their region and look like it was made by our creative team. What do you dislike? The UI on the back end can be a bit clunky, especially for template creation. What business problems are you solving with the product? What benefits have you realized? We have solved the issue of our design team being ...

Learning curve

What do you like best? I liked the capability of the platform, it can stream line a lot of manual processes that the company is currently using What do you dislike? There is a complexity to it, takes longer to understand and use. It gets harder to train others on it as well What business problems are you solving with the product? What benefits have you realized? There is a need to access marketing material from the road, or a meeting. This lets contacts download it and use it. Another ...

A lot of empty promises

What do you like best? The idea of the service they are trying to provide is a good one, but they made a lot of promises during the training period that they ended up coming back and telling us would cost a lot of money to implement. What do you dislike? It is poorly implemented and supported. It seems that the site is down often and functionality often breaks for no apparent reason. Recommendations to others considering the product Make sure to get anything they say they can do in ...

Great tool for marketing assets management

What do you like best? Great tool to manage marketing assets, but the best of it is the excellent customer and technical support. The availability to customize assets has been vital to streamline assets distribution and to help the organization to keep on brand. What do you dislike? 2 main limitations: creating direct links to products has not been possible and responsive site has not been possible. Our portal continues using flash to preview products, and it has not been possible to ...