Lytics Reviews in June 2026: User Ratings, Pros & Cons

lytics has helped me make my company money

What do you like best? Personalization capabilities, I can target different segments with different messages What do you dislike? can't customize enough, a lot of my pop up ads are too basic What problems are you solving with the product? What benefits have you realized? Great for targeting specific people with personalized messaging

Meghan's review

What do you like best? I think the UI is fairly easy to navigate and intuitive. What do you dislike? It sometimes takes FOREVER for audiences to load, to create audiences, and for CSV files to be sent to me. Recommendations to others considering the product: We liked it so much we recommended that our our centralized team implement it across all of our subsidiaries. What problems are you solving with the product? What benefits have you realized? We're able to create ...

Difficult to grasp at first, but it is an incredibly powerful tool with seemingly endless possibilit

What do you like best? I like that you can see info on a user by user basis. You can see the pages they've visited, their LTV, and create csvs of these people for your sales team to contact. What do you dislike? I think it's a bit too difficult to connect to Google AdWords. I wish it was as simple as connecting it to Yahoo Gemini. I also think that when a company purchases Lytics, they shouldn't just have over the phone trainings, someone should come to the office instead. I couldn't ...

A very powerful tool

What do you like best? All of the audiences we are able to tap into for marketing campaigns. The power to retarget users and target non subscribres is amazing. I also enjoy the ablity to pull audiences based on their life time value. So far we have utilized a content affinity in one of our recent campaigns and found it to be a success. I like that the tpol updates audiences automatically. What do you dislike? It's not the most user friendly tool I've ever used. I think creating ...

Good for basic usage

What do you like best? the pop ups that come out of the screen when going to the website What do you dislike? not a ton of advanced or customized features What problems are you solving with the product? What benefits have you realized? alerts and targeting certain audience types

Engineer

What do you like best? Can handle event volume and has a good Segmentation engine with complex data types What do you dislike? Lots of outages in the system, false triggers for enrollments What problems are you solving with the product? What benefits have you realized? User segmentation for engagement and marketing

Implementation problems; plenty of promise

What do you like best? Simple UI, machine-learning algos very interesting. What do you dislike? Really slow and difficult to get the tool implemented. No real a/b testing capabilities. What problems are you solving with the product? What benefits have you realized? Great with stitching together profiles from different platforms.

Implemented Lytics to enable A/B testing

What do you like best? The cool can be added through a limited amount of code or through a tag manager What do you dislike? It's not as seamless as building the same features within a platform What problems are you solving with the product? What benefits have you realized? We're using it to perform A/B tests