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8.9

Spot Score

Listrak - Marketing Automation Software

Listrak Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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Listrak Reviews & Ratings

4.4

Very Good

Based on 223 ratings & 250 reviews

Rating Distribution

Excellent

(189)

Very Good

(57)

Good

(2)

Poor

(2)

Terible

(0)

Spotsaas Editor’s POV

Listrak stands out as a robust, user-friendly marketing platform that excels in both email and SMS marketing. Ecommerce businesses in particular find immense value in its ability to streamline communication through advanced automation, segmentation, and personalization. Users frequently praise its intuitive drag-and-drop editor, seamless integration capabilities, ...Read more

Listrak pros and cons

  • Exceptional customer support with knowledgeable and responsive account managers who provide strategic advice and hands-on assistance.

  • Intuitive drag-and-drop composer and user-friendly tools that make it simple to create targeted campaigns without coding expertise.

  • Advanced automation, segmentation, and personalization capabilities streamline communication, saving time and boosting efficiency.

  • Ability to integrate email and SMS marketing into one platform, enabling cohesive multi-channel campaigns.

  • Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.

  • SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.

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Showing 211-220 out of 250

AU

Anonymous User

01/17/18

3.5 out of 5

"Works, but not better than the bigger boys"

What do you like best about Listrak? I'm coming from a development perspective, but I've used Bronto, Mailchimp, and now Listrak. I don't feel that Listrak does anything better than the alternatives. Support is pretty good, they have live chat and phone options for getting ahold of people. They just now started offering a RESTful way of integrating of their content; the former used to be SOAP. What do you dislike about Listrak? Where to start ...their interface is a bit clunky, and any form ...

Read more

AU

Anonymous User

01/17/18

3.5 out of 5

"Works, but not better than the bigger boys"

What do you like best about Listrak? I'm coming from a development perspective, but I've used Bronto, Mailchimp, and now Listrak. I don't feel that Listrak does anything better than the alternatives. Support is pretty good, they have live chat and phone options for getting ahold of people. They just now started offering a RESTful way of integrating of their content; the former used to be SOAP. What do you dislike about Listrak? Where to start ...their interface is a bit clunky, and any form ...

Read more

AU

Anonymous User

12/26/17

4.5 out of 5

"Great e-commerce email solution for small to mid-size sites"

What do you like best about Listrak? The dashboard is well done. At a glance, you can see the major metrics from the last two sends. What do you dislike about Listrak? Thrive support, the linked support tool can be difficult to access. Recommendations to others considering Listrak: Listrak s a solid choice for small to mid-size e-commerce sites. Easy to implement and great support. What problems is Listrak solving and how is that benefiting you? Capturing emails from new users and managing ...

Read more

JB

Jason B

12/19/17

4.5 out of 5

"Listrak Makes the Basics Easy So You Can Focus More on Strategy"

What do you like best about Listrak? Once I jumped in and got my feet wet using the tool, it became easier and easier to get in and get done the things I needed to do to get our regular emails sent out to customers. There's so much that Listrak offers from features and functionality to knowledge and strategy, that you'll stay busy trying to learn more and absorb it all. What do you dislike about Listrak? Some features can be a little hard to find. One thing that really does bother me is ...

Read more

AU

Anonymous User

11/29/17

4.5 out of 5

"Great for B2C!"

What do you like best about Listrak? So many filters for segmentation. The combinations are endless. What do you dislike about Listrak? You have to upgrade in order to get certain features. Recommendations to others considering Listrak: I'd like it to have including features for B2B. Forms, CRM integrations, landing pages, contact analytics... What problems is Listrak solving and how is that benefiting you? The visual workflows are great to improve automation efforts. The drag and drop ...

Read more

AU

Anonymous User

11/12/17

4 out of 5

"Review Of Listrak"

What do you like best about Listrak? It's a strong ESP. They're knowledgable and I liked having a direct account rep. We specifically appreciate their yearend reports, analysis, and knowledge of best practices and industry standards. What do you dislike about Listrak? It's expensive and making changes isn't easy. It requires coding experience or additional fees for a Listrak rep to help. Recommendations to others considering Listrak: Try something more user friendly if your team does not ...

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SW

Steffany W

10/04/17

4.5 out of 5

"Great email marketing tool - have never had an issue"

What do you like best about Listrak? Easy to create beautiful templates and emails and once you get familiar with the platform, it is really easy to use. What do you dislike about Listrak? No global content (yet! - very soon though) to update all email templates with a single change. This is scheduled to change very soon after this review, so this won't be the case much longer. (woohoo!) Some of the menu items don't make sense in their location, but again, once you get familiar with the ...

Read more

TP

Taylor P

09/27/17

5 out of 5

"Listrak trumps competition with their superior Analytics system"

What do you like best about Listrak? Listrak is my #1 go to digital marketing automation platform. Their contact, conversion, and message analytics are far superior to many other platforms I have used. Additionally, they provide automated features such as model acquisition & shopping cart abandonment. Their platform can be easily integrated into your website, which provides data & information prudent to connecting with your customers on more personal level. Lastly, Listrak offers convenient ...

Read more

TP

Taylor P

09/27/17

5 out of 5

"Listrak trumps competition with their superior Analytics system"

What do you like best about Listrak? Listrak is my #1 go to digital marketing automation platform. Their contact, conversion, and message analytics are far superior to many other platforms I have used. Additionally, they provide automated features such as model acquisition & shopping cart abandonment. Their platform can be easily integrated into your website, which provides data & information prudent to connecting with your customers on more personal level. Lastly, Listrak offers convenient ...

Read more

AU

Anonymous User

08/08/17

4.5 out of 5

"Great for Customer Audiences"

What do you like best about Listrak? I mostly use the Segmentation features to build customer lists we can use on all our different marketing platforms. What do you dislike about Listrak? Every once in a while there's a bug that makes our lists not able to pull that we have to get their tech team to fix. Recommendations to others considering Listrak: They have great customers service, is easy to use and you can use it's features for more than just email marketing. What problems is Listrak ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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