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8.9

Spot Score

Listrak - Marketing Automation Software

Listrak Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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Listrak Reviews & Ratings

4.4

Very Good

Based on 223 ratings & 250 reviews

Rating Distribution

Excellent

(189)

Very Good

(57)

Good

(2)

Poor

(2)

Terible

(0)

Spotsaas Editor’s POV

Listrak stands out as a robust, user-friendly marketing platform that excels in both email and SMS marketing. Ecommerce businesses in particular find immense value in its ability to streamline communication through advanced automation, segmentation, and personalization. Users frequently praise its intuitive drag-and-drop editor, seamless integration capabilities, ...Read more

Listrak pros and cons

  • Exceptional customer support with knowledgeable and responsive account managers who provide strategic advice and hands-on assistance.

  • Intuitive drag-and-drop composer and user-friendly tools that make it simple to create targeted campaigns without coding expertise.

  • Advanced automation, segmentation, and personalization capabilities streamline communication, saving time and boosting efficiency.

  • Ability to integrate email and SMS marketing into one platform, enabling cohesive multi-channel campaigns.

  • Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.

  • SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.

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Showing 181-190 out of 250

AU

Anonymous User

02/27/19

5 out of 5

"Increased conversion, revenue, list growth"

What do you like best about Listrak? We love the ability to split test, advanced segmentation and how much more our lists grow compared to previous providers. What do you dislike about Listrak? It would be great to have more face to face with account management. Maybe better deadline planning. What problems is Listrak solving and how is that benefiting you? Bounce rate, list growth and smarter segmentation!

AU

Anonymous User

02/27/19

4.5 out of 5

"Listrak is great for medium to large retailers"

What do you like best about Listrak? Fantastic account management. We have had two dedicated account managers in the past, boith of who were absolutely dedicated an fantastic. What do you dislike about Listrak? They dont have all the API's we'd prefer to have such as plugin for 3rd party sites. Recommendations to others considering Listrak: Fantastic ESP with wonderful customer service. What problems is Listrak solving and how is that benefiting you? Lifecycle management

AU

Anonymous User

02/20/19

5 out of 5

"Listrak is a complete no-brainer if you can analyze data"

What do you like best about Listrak? Listrak's data-driven reports are one of a kind. Definitely love seeing the growth and increasing numbers over the last year we have been working with them. Our account manager, Ashley is absolutely wonderful. Product knowledge is through the roof, but if she does not know the answers, she will lead you in the right direction. What do you dislike about Listrak? There are a lot of competitors that are offering month-to-month non-contracts rather than the ...

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ML

Marisa L

02/20/19

5 out of 5

"Lots of ways to slice and dice your email marketing program"

What do you like best about Listrak? The reporting tool is really nice - helps us track not only the effectiveness of every campaign but our overall list growth, revenue per send, makes doing the analytics and measuring our metrics easy. What do you dislike about Listrak? Can take a bit of time to grasp all the functionality - not a beginners tool as it requires some development to integrate with your website and your back end systems. What problems is Listrak solving and how is that ...

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DC

David C

02/19/19

5 out of 5

"Listrak is more than a vendor, they are a true partner."

What do you like best about Listrak? 1. Focus on retail 2. Unified marketing communications across email, sms and push notifications 3. Outstanding professional services | consulting What do you dislike about Listrak? Nothing. Whenever I have an issue it is addressed in a prompt, professional manner. What problems is Listrak solving and how is that benefiting you? For any given marketing communication Listrak enables us to maximize reach and engagement while at the same time minimizing ...

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AU

Anonymous User

02/19/19

4 out of 5

"All In One Option"

What do you like best about Listrak? I can come to Listrak for everything I need with email, recommendations and different campaigns that required many other softwares before. What do you dislike about Listrak? It's a bit expensive for some of the simpler tasks. I also feel like my account isn't as important as some of the others. Recommendations to others considering Listrak: Dive in to all the options they provide. What problems is Listrak solving and how is that benefiting ...

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AU

Anonymous User

02/19/19

4.5 out of 5

"Enterprise level ESP to take your email marketing to the next level"

What do you like best about Listrak? I like the features available. The power of building the product recommendation recipes and merchandise blocks to easily be reused inside of multiple emails for personalizations is great. The segment abilities of the platform are robust and easy to adjust filters on the fly when creating campaigns. I also like the composer feature in the email design. It is more powerful than a simple drag-and-drop but just as easy. What do you dislike about ...

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JM

Joseph M

02/19/19

4.5 out of 5

"Exceeds Expectations"

What do you like best about Listrak? I couldn't be more pleased with Listrak. With Listrak, I keep all of my data and e-mail activities in one place. It is the one-stop shop for all marketing activities. Everything from contact acquisition, retention strategies and contact removal is handled efficiently with the Listrak platform. Creating new messages is easy to do with Composer and including recommendation zones is a breeze. The entire support team, including the project managers, ...

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AU

Anonymous User

02/19/19

4 out of 5

"Easy to Use ESP"

What do you like best about Listrak? Listrak is very easy to use and has made our email marketing much better. What do you dislike about Listrak? Support is not always the most timely or best with their responses. Recommendations to others considering Listrak: The implementation was a little painful for us, but we are ultimately very happy with our decision to use Listrak. What problems is Listrak solving and how is that benefiting you? Customer segmentation

FS

Fred S

02/19/19

5 out of 5

"Easy, intuitive and friendly"

What do you like best about Listrak? The email builder is great and very intuitive to use. What do you dislike about Listrak? Reporting platform. The data is there but need to dig it out What problems is Listrak solving and how is that benefiting you? Grew our email revenue significantly through broadcast emails and automated

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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