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8.9

Spot Score

Listrak - Marketing Automation Software

Listrak Reviews in June 2026: User Ratings, Pros & Cons

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4.4

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Listrak Reviews & Ratings

4.4

Very Good

Based on 223 ratings & 250 reviews

Rating Distribution

Excellent

(189)

Very Good

(57)

Good

(2)

Poor

(2)

Terible

(0)

Spotsaas Editor’s POV

Listrak stands out as a robust, user-friendly marketing platform that excels in both email and SMS marketing. Ecommerce businesses in particular find immense value in its ability to streamline communication through advanced automation, segmentation, and personalization. Users frequently praise its intuitive drag-and-drop editor, seamless integration capabilities, ...Read more

Listrak pros and cons

  • Exceptional customer support with knowledgeable and responsive account managers who provide strategic advice and hands-on assistance.

  • Intuitive drag-and-drop composer and user-friendly tools that make it simple to create targeted campaigns without coding expertise.

  • Advanced automation, segmentation, and personalization capabilities streamline communication, saving time and boosting efficiency.

  • Ability to integrate email and SMS marketing into one platform, enabling cohesive multi-channel campaigns.

  • Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.

  • SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.

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Showing 151-160 out of 250

AU

Anonymous User

07/01/20

5 out of 5

"Easy to use with great reporting features!"

What do you like best about Listrak? Great integration with Shopify - able to segment customers in different groups based on a variety of factors. Reporting is also detailed enough to get good insights into what is working and what is not. Customer service has always been helpful with any questions I have. What do you dislike about Listrak? You do have to get the hang of how the segmenting feature works - sometimes the verbiage is a little confusing to figure out exactly who you are ...

Read more

AU

Anonymous User

06/25/20

3.5 out of 5

"Great system but there are cheaper options."

What do you like best about Listrak? The support is very quick to respond and willing to assist with any issues/questions. Having the option for the drag and drop feature when creating an email has been very helpful and easy to use. What do you dislike about Listrak? Its very hard to navigate throughout the system. Finding reports or transnational messages can be difficult. What problems is Listrak solving and how is that benefiting you? We are working to make sure customers dont get ...

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PB

Paul B

06/25/20

5 out of 5

"An innovative company with great support and customer service who listens to their customers."

What do you like best about Listrak? Our company has been using Listrak since moving from a prior ESP in 2014. Our main reasons for switching to Listrak was to improve upon the prior ESP's shortcommings. At Listrak we found improved (and faster) reporting, an easier to use automated workflow tool and improved customer service. Besides these improvements, Listrak brought experience in the ecommerce category. The majority of our revenue is generated through ecommerce related email. Besides ...

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AU

Anonymous User

06/25/20

3.5 out of 5

"Great system but there are cheaper options."

What do you like best about Listrak? The support is very quick to respond and willing to assist with any issues/questions. Having the option for the drag and drop feature when creating an email has been very helpful and easy to use. What do you dislike about Listrak? Its very hard to navigate throughout the system. Finding reports or transnational messages can be difficult. What problems is Listrak solving and how is that benefiting you? We are working to make sure customers dont get ...

Read more

AU

Anonymous User

06/24/20

4.5 out of 5

"Great platform for Email, SMS & CRM"

What do you like best about Listrak? Like that Listrak is a one stop shop for Emails, SMS and CRM all in one platform & that makes it easy to manage resources and execution. The team is also very collaborative and can be a great partner to drive growth for your business. Also like that you are able to integrate Email & SMS strategy under one solution. Especially when it comes to flows, it helps split your messaging based on channel affinity and track customer behavior across channels under ...

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AU

Anonymous User

06/23/20

4.5 out of 5

"Great Partnership"

What do you like best about Listrak? Customer service, ease of us in the platform, reporting capabilities. What do you dislike about Listrak? Some things are still a little manual, but they are listening and coming out with new features and updates to some existing features that have lived for awhile. Recommendations to others considering Listrak: Great customer service, really listen to your ideas. Great ease of use in building emails and grabbing analytics. Segmentation is robust and can ...

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AU

Anonymous User

06/23/20

4.5 out of 5

"Great Team, Flexible Solution"

What do you like best about Listrak? We have a great team. They're responsive, knowledgeable, and willing to help. The solution is what we wanted, but the team is what we needed. Still in the process of implementing additional solutions, but the team got us live in record time! Also like that the platform is flexible. We can build it how we need it, and our team is quick to give us their recommendations on how to best use the platform which is appreciated. What do you dislike about ...

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JP

Joe P

06/19/20

5 out of 5

"Digital Marketing Manager Driving Business Growth with Listrak"

What do you like best about Listrak? User-friendly and expansive UI with a ton of options for custom segmentation, email creation, and analytics. Nice APIs. Great documentation. Best of all: customer service. Everyone from our account rep to the folks in Support are there to help with expert guidance when you need it. What do you dislike about Listrak? There truly isn't much I dislike. Like any software, bugs happen. But the Listrak development team seems to be continuously improving the ...

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KW

Kellyann W

06/17/20

5 out of 5

"Intuitive Design Makes Automated and Marketing Emails a Breeze"

What do you like best about Listrak? Listrak's email builder, Compser, is easy to use and provides more customer behavior metrics with the list health and message activity dashboards than any other platform I've worked on. It's easy to compare year over year creative with the different kinds of heat maps and where people are opening the emails and where they unsubscribe (desktop, mobile, or other). I also like how patient my rep is with me and how she is always explaining things to me, ...

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PS

Petey S

06/16/20

4.5 out of 5

"A data-driven, easy to use tool for marketers to automate their SMS, email, and CRM programs"

What do you like best about Listrak? I love their CRM tool which enables you to view data on your segments and right click on any graph to automate that segment for future marketing. I also love their drag and drop journey building tool. It is easy to use, pause, and update our journeys. In addition, their account team is extremely responsive, professional, and creative at solving our organization's marketing problems. Jon Sanville has been an excellent account manager who has been able to ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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