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8.9

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Listrak - Marketing Automation Software

Listrak Reviews in May 2025: User Ratings, Pros & Cons

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4.4

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Listrak Reviews & Ratings

4.4

Very Good

Based on 223 ratings & 250 reviews

Rating Distribution

Excellent

(189)

Very Good

(57)

Good

(2)

Poor

(2)

Terible

(0)

Expert's Review

Listrak stands out as a robust, user-friendly marketing platform that excels in both email and SMS marketing. Ecommerce businesses in particular find immense value in its ability to streamline communication through advanced automation, segmentation, and personalization. Users frequently praise its intuitive drag-and-drop editor, seamless integration capabilities, ...Read more

Listrak pros and cons

  • Exceptional customer support with knowledgeable and responsive account managers who provide strategic advice and hands-on assistance.

  • Intuitive drag-and-drop composer and user-friendly tools that make it simple to create targeted campaigns without coding expertise.

  • Advanced automation, segmentation, and personalization capabilities streamline communication, saving time and boosting efficiency.

  • Ability to integrate email and SMS marketing into one platform, enabling cohesive multi-channel campaigns.

  • Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.

  • SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.

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Showing 111-120 out of 250

AU

Anonymous User

03/23/22

4.5 out of 5

"GXP growth throughout pandemic"

What do you like best about Listrak? We launched with GXP in the heart of 2020. With our internal resources limited and needing to quickly scale our owned audience, the GXP team assisted with the creation and launching of the full-on and offsite programs. This resulted in not only growing our new customers (and revenue), but also helped us launch and quickly grow our SMS list. SMS has now become one of our highest converting channels. The GXP team has been super helpful with assisting, ...

Read more

PK

Peter K

03/22/22

5 out of 5

"Listrak’s SMS Solution Rocks"

What do you like best about Listrak? Listrak’s SMS Solution is very intuitive and easy to use. You're likely to figure it out quickly and see a significant impact on your e-commerce program within days of launching. When you are ready to elevate your program to the next level, Listrak provides training, resources, and best practice guidelines to help you evolve with the industry. What do you dislike about Listrak? I wish paid Ads generated the same ROAS as Listrak's SMS Solution ;-) What ...

Read more

PK

Peter K

03/22/22

5 out of 5

"Listrak’s SMS Solution Rocks"

What do you like best about Listrak? Listrak’s SMS Solution is very intuitive and easy to use. You're likely to figure it out quickly and see a significant impact on your e-commerce program within days of launching. When you are ready to elevate your program to the next level, Listrak provides training, resources, and best practice guidelines to help you evolve with the industry. What do you dislike about Listrak? I wish paid Ads generated the same ROAS as Listrak's SMS Solution ;-) What ...

Read more

JB

Josh B

03/21/22

5 out of 5

"Better Than Expected"

What do you like best about Listrak? I appreciate the Automation Suite (Listrak Conductor/Journey Hub) that has helped our business increase our email revenue tenfold. What do you dislike about Listrak? I am having a hard time pinning my finger down on something that I dislike, but if anything, their SMS Platform is fairly new and needs growth to be similar to their email platform in features. What problems is Listrak solving and how is that benefiting you? We have net new ways to approach ...

Read more

JB

Josh B

03/21/22

5 out of 5

"Better Than Expected"

What do you like best about Listrak? I appreciate the Automation Suite (Listrak Conductor/Journey Hub) that has helped our business increase our email revenue tenfold. What do you dislike about Listrak? I am having a hard time pinning my finger down on something that I dislike, but if anything, their SMS Platform is fairly new and needs growth to be similar to their email platform in features. What problems is Listrak solving and how is that benefiting you? We have net new ways to approach ...

Read more

AU

Anonymous User

03/21/22

5 out of 5

"A great system, with a great team behind it to help you grow your business"

What do you like best about Listrak? Everyone that works there is super helpful and will go out of their way to make sure you are getting the most out of the system. What do you dislike about Listrak? The system has been around for a long time so the interface can feel a bit clunky or patched together. They have been updating that lately which has been great! What problems is Listrak solving and how is that benefiting you? Getting as many SMS and email signups (plus sending those out) have ...

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RB

Ryan B

03/21/22

5 out of 5

"Full featured, robust platform with excellent support team"

What do you like best about Listrak? The Listrak platform has everything we need (and more). The support team and dedicated representatives we've had have been fantastic and incredibly helpful. They've helped us bring many projects to fruition. What do you dislike about Listrak? The dashboard can be a bit clunky sometimes, but it has improved lately. Hoping to see more improvements in this area in the future. Other than that, they're great! What problems is Listrak solving and how is that ...

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GS

Geoffery S

03/21/22

5 out of 5

"Listrak has been instrumental in our growth for our email program."

What do you like best about Listrak? The platform in and of itself is great to utilize and is user-friendly. The account management is also super friendly and responsive, most importantly in resolving our issues. What do you dislike about Listrak? It doesn't contain a full suite of email personalization ala Movable Ink, but then again they don't purport themselves to have an overwhelming feature set. This is actually a benefit. They give you what they say they will. Recommendations to ...

Read more

AU

Anonymous User

03/21/22

5 out of 5

"THE Best Option For SMS Solution"

What do you like best about Listrak? Very attentive. Spectacular service. Dedicated contact. Their easy-to-use SMS platform and great features have helped us improve customer engagement, conversions, and retention. They provide robust analytics and easy-to-understand reports. The ongoing calls and communication have helped us stay on track to reach goals and improve our interactions with customers. I highly recommend Listrak... Very satisfied! What do you dislike about Listrak? No ...

Read more

GS

Geoffery S

03/21/22

5 out of 5

"Listrak has been instrumental in our growth for our email program."

What do you like best about Listrak? The platform in and of itself is great to utilize and is user-friendly. The account management is also super friendly and responsive, most importantly in resolving our issues. What do you dislike about Listrak? It doesn't contain a full suite of email personalization ala Movable Ink, but then again they don't purport themselves to have an overwhelming feature set. This is actually a benefit. They give you what they say they will. Recommendations to ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].