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8.9

Spot Score

Listrak - Marketing Automation Software

Listrak Reviews in May 2025: User Ratings, Pros & Cons

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4.4

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Listrak Reviews & Ratings

4.4

Very Good

Based on 223 ratings & 250 reviews

Rating Distribution

Excellent

(189)

Very Good

(57)

Good

(2)

Poor

(2)

Terible

(0)

Expert's Review

Listrak stands out as a robust, user-friendly marketing platform that excels in both email and SMS marketing. Ecommerce businesses in particular find immense value in its ability to streamline communication through advanced automation, segmentation, and personalization. Users frequently praise its intuitive drag-and-drop editor, seamless integration capabilities, ...Read more

Listrak pros and cons

  • Exceptional customer support with knowledgeable and responsive account managers who provide strategic advice and hands-on assistance.

  • Intuitive drag-and-drop composer and user-friendly tools that make it simple to create targeted campaigns without coding expertise.

  • Advanced automation, segmentation, and personalization capabilities streamline communication, saving time and boosting efficiency.

  • Ability to integrate email and SMS marketing into one platform, enabling cohesive multi-channel campaigns.

  • Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.

  • SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.

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Showing 101-110 out of 250

AU

Anonymous User

03/28/22

5 out of 5

"Effective In Every Way!"

What do you like best about Listrak? Listrak's support team is the best I have ever worked with. Not only is our account manager almost always available and extremely helpful, their other support features such as live chat and call center have helped me when I really needed it. I've never had a question go unanswered and there always seems to be a solution for the (sometimes tricky) things we need to do! What do you dislike about Listrak? At this point, there is nothing I dislike about ...

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TM

Thomas M

03/28/22

5 out of 5

"Listrak ......Our Partners since 2014"

What do you like best about Listrak? Listrak provides an easy-to-use platform for Email, SMS, and all other re-engagement capabilities to provide my customers more of what they want, i.e. my products and services. What do you dislike about Listrak? I'd like to see more consistent reporting across all their solutions. I find myself putting together presentations to help my team understand what is happening with our email and SMS marketing efforts, but not all data is available in the same ...

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KC

Kyle C

03/25/22

5 out of 5

"One of Our Most Trusted Partners"

What do you like best about Listrak? The team at Listrak is always eager to help. The platform is easy-to-use and easy to learn. I've used many ESPs, but none as comprehensive as Listrak. What do you dislike about Listrak? I would like more admin/user options. It would be nice to be able to hide certain nav items from select admin types. Recommendations to others considering Listrak: Listrak is one of the partners that we recommend to our vendors for their own ESP needs. We consider Listrak ...

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KR

Ken R

03/25/22

5 out of 5

"A Truly Full Service Experience"

What do you like best about Listrak? The most helpful component of our Listrak experience has been the hands-on support; especially from our account manager. A timely response to give guidance and resolve issues before they happen makes all the difference. What do you dislike about Listrak? Some components for website popups are less user-friendly than I would like. Most platforms I have used struggle with this. Listrak is still the best I have used. Recommendations to others considering ...

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AU

Anonymous User

03/24/22

4.5 out of 5

"Hands on, proactive account management with a full suite of solutions"

What do you like best about Listrak? Our account manager really takes the time to understand our business objectives and helps bring those to fruition What do you dislike about Listrak? We have not found a lot of outside contractors or firms that have experience using Listrak, versus other ESPs What problems is Listrak solving and how is that benefiting you? Customer retention, demand generation. Through the robust suite of triggered or automated emails, we are able to engage customers who ...

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TW

Tyler W

03/24/22

5 out of 5

"Best ESP I've Ever Worked With"

What do you like best about Listrak? Listrak is the first ESP to not use a cookie-cutter approach to our business. They understand our business as well as the unique challenges we face and help us to strategize to overcome those obstacles. What do you dislike about Listrak? There aren't many things to complain about here. The only thing that I would mention is an easier place to find all message reporting from different lists all in one place. Recommendations to others considering ...

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BH

Brian H

03/24/22

5 out of 5

"Feature-Rich, Very Capable, Great Reporting - Plus Easy to Use"

What do you like best about Listrak? The ability to base a new message on another, allowing you to re-use content and product blocks, is very handy. Two features that are critical to our emails are Saved Content- letting you set up a block of content- and inserting it at will into multiple emails and Recommended Products blocks. RP blocks are a great way to show items that meet pricing/behavior criteria- and tailor it to the recipient's past browsing, category affinity, and actual buying ...

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AU

Anonymous User

03/24/22

3.5 out of 5

"Great Team and Capable Software!"

What do you like best about Listrak? Our account manager, Alison, is extremely helpful and responsive. The platform has a lot of functionality, and the GXP program has given our email program significant uplift. What do you dislike about Listrak? The platform isn't always the most user-friendly. Trigger email campaigns (especially with A/B testing) are tricky to set up without assistance, and there's no easy resend functionality. Additionally, some segmentation features are not included in ...

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LG

Larry G

03/23/22

4.5 out of 5

"Solid ESP with Bells and Whistles"

What do you like best about Listrak? Love the CRM add-on which helps us better understand our customers and what they mean to us in the future. What do you dislike about Listrak? SMS Integration could use some work in terms of unifying the customer with email and providing more detailed level reporting Recommendations to others considering Listrak: This is a great all-in-one package containing Email, SMS, CRM and Personalization plus the support and account management teams are great to ...

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MK

Michelle K

03/23/22

3.5 out of 5

"Listrak review"

What do you like best about Listrak? The support team on chat or phone are great and quick to respond. My account managers have been helpful in launching campaigns and answering any questions our team has! What do you dislike about Listrak? would like to see more segmentation abilities for SMS and also better reporting for SMS and MMS. Additionally, there is no a/b test reporting and analysis for sms channel. Recommendations to others considering Listrak: Great platform and account ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].