LinkedIn Marketing Solutions Reviews in May 2025: User Ratings, Pros & Cons

"Great product and service! Needs better Eloqua integration and topical targeting"

What do you like best about LinkedIn Marketing Solutions? The strategy of targeting is fantastic. The match rates are really good. The engagement rates by the audience are really high. What do you dislike about LinkedIn Marketing Solutions? The integration with Eloqua (two-way) is lacking. The is no ability to do lead scoring. Recommendations to others considering LinkedIn Marketing Solutions: The product direction is good. But really slow. What problems is LinkedIn Marketing Solutions ...

"Useful and needed solution in the world of business marketing"

What do you like best about LinkedIn Marketing Solutions? It reaches a business audience. There are few places where can find only a business audience. One can advertise at will. Put in a credit card and start spending a few dollars. No short or long-term commitment. What do you dislike about LinkedIn Marketing Solutions? CPC is relatively high. Volumes can be low, unless one spends a large amount of money. Recommendations to others considering LinkedIn Marketing Solutions: Make it more ...

"Good tool for B2B advertising"

What do you like best about LinkedIn Marketing Solutions? For B2B marketers, this is a great place to be. The data LinkedIn has on it's member base allows for pretty good targeting based on your defined demo or geo. What do you dislike about LinkedIn Marketing Solutions? 15k min. budget a quarter for some services, otherwise all self-serve tools. Recommendations to others considering LinkedIn Marketing Solutions: Great source for lead generation and content distribution. What problems is ...

"Good tool for B2B advertising"

What do you like best about LinkedIn Marketing Solutions? For B2B marketers, this is a great place to be. The data LinkedIn has on it's member base allows for pretty good targeting based on your defined demo or geo. What do you dislike about LinkedIn Marketing Solutions? 15k min. budget a quarter for some services, otherwise all self-serve tools. Recommendations to others considering LinkedIn Marketing Solutions: Great source for lead generation and content distribution. What problems is ...

"The best ad network for B2B marketers"

What do you like best about LinkedIn Marketing Solutions? LinkedIn is by far the best ad network for B2B marketers. It's firmographic targeting is unmatched. It's also easy to use and scale. What do you dislike about LinkedIn Marketing Solutions? LinkedIn advertising is fairly inventory constrained -- I wish they offered more opportunities to use LinkedIn data in other ad networks/formats. It would also be helpful if they had the concept of adgroups and also allowed more than 100 companies ...

"Great B2B targeting capabilities to drive leads"

What do you like best about LinkedIn Marketing Solutions? LinkedIn offers a wide range of targeting capabilities to reach the right B2B audience within the platform. LinkedIn is one of the few advertising solutions where we can always find a way to reach a specific audience. There are a number of targeting capabilities that are unique to LinkedIn and cannot be leveraged on any other platform. What do you dislike about LinkedIn Marketing Solutions? Lack of useful data within the LinkedIn ...

"Large Database to target business professionals"

What do you like best about LinkedIn Marketing Solutions? LinkedIn is the premiere social media for business professionals. So it's a great place to reach and target your target audience. There are several ad formats and they have worked well for advertising at our company. -Targeting capabilities. What do you dislike about LinkedIn Marketing Solutions? - UI could be better -No Implicit data -Not as active network as other networks -New campaign manager ad creation is not intuitive at ...

"Great targeting solution for B2B marketers."

What do you like best about LinkedIn Marketing Solutions? Working in B2B marketing, I'd say LinkedIn Marketing Solutions has some of the best segmentation available in the marketing. Different ad formats. What do you dislike about LinkedIn Marketing Solutions? Very high Cost Per Click if you're targeting an audience that's highly sought. Recommendations to others considering LinkedIn Marketing Solutions: If you're in B2B marketing it's a great place to target your audience. What problems is ...

"Easy to use, increasingly better targeting options"

What do you like best about LinkedIn Marketing Solutions? Ability to target users by segments that are unique to the platform: (i.e. groups/skills) What do you dislike about LinkedIn Marketing Solutions? High CPM rates, lower conversions than other platforms Recommendations to others considering LinkedIn Marketing Solutions: Test with different segments. Target by unique segmentations such as groups/skills Worth trying for B2C products as they are not very prevalent on the platform. What ...

"Great, but really high CPCs"

What do you like best about LinkedIn Marketing Solutions? I liked the targeting capabilities for specific positions we are targeting. What do you dislike about LinkedIn Marketing Solutions? But the high minimum CPCs and lack of bidding (you pay what you bid, not an advertiser-focused real time auction system w/ effective CPCs). No conversion tracking!!! Recommendations to others considering LinkedIn Marketing Solutions: Make sure the $2.50 CPC minimum is worth it. What problems is LinkedIn ...