Leanplum Reviews in May 2025: User Ratings, Pros & Cons

Holistic messaging platform

What do you like best? Super easy to use and integrate a holistic messaging platform. Plus, it includes A/B testing! What do you dislike? Sometimes setting up lifecycle campaigns can be confusing. What problems are you solving with the product? What benefits have you realized? Being able to communicate to our users on all fronts - in-app, push, email, etc. Also, being able to slow release updates using their AB testing platform is fantastic.

A modern and mandatory tool.

What do you like best? API, message and campaign designer interface. What do you dislike? Analysis interface not super obvious to use. What problems are you solving with the product? What benefits have you realized? Mails and in apps messages.

Reviewing Leanplum

What do you like best? the ability to connect direclty to users quickly What do you dislike? The integration was more challenging than we anticipated. Recommendations to others considering the product: Ask detailed questions about the integration process What problems are you solving with the product? What benefits have you realized? We're able to feed people more affordably and are about to scale significantly. We've spent less labour hours on sending out notifications and ...

True customer targeting within TD Bank app

What do you like best? The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts. What do you ...

Leanplum is a strong Mobile first partner for marketing automation and consumer lifecycle

What do you like best? The user-friendliness of the platform, its great! What do you dislike? visibility to upcoming pipeline of releases Recommendations to others considering the product: Ensure you can get clear visibility of what the release cycle is What problems are you solving with the product? What benefits have you realized? Consumer lifecycle, how to better engage customers to complete a certain behaviour

Great CRM for ANY business!

What do you like best? You can create customized customer messaging based on their experience with your product. What do you dislike? Because Leanplum is constantly developing new features, sometimes it takes a few tries to get all of the bugs out. Recommendations to others considering the product: Deep dive into customer behavior and A/B test A LOT to get the best results. What problems are you solving with the product? What benefits have you realized? Gone are the days of ...

LeanPlum is the leading mobile-first CRM

What do you like best? Having previously worked at HubSpot before I came over to mobile marketing, LeanPlum is by far the most comprehensive CRM + automation platform that is best designed for mobile marketers. Top highlights: - A/B testing tool has been a game changer for our growth testing. Since coming to LeanPlum, we've 10'xed the velocity of tests we are running and analyzing via LeanPlum. - Data + Analytics. Generally, though their contacts + segmentation platform needs ...

One of the most powerful customer engagement platform

What do you like best? Fully integrate with our app which allows us to deeply play with customer behaviour to engage them accordingly What do you dislike? Support from CSM is unlike what we expeicne with another marketing tech platform we use before as they always find answers for us without us submitting support ticket ourselves Recommendations to others considering the product: If you are looking for a powerful tool that can play with your customer behaviour and engage them, you ...

Great marketing and communication platform

What do you like best? I like how easy it is to build multi-channel communication messages/campaigns for users of our app, and the deep analytics I can pull actionable insights from. What do you dislike? I've experienced a few bugs since I've used the platform, which sometimes affects the timing of new communication messages that are based on new app features or announcements. Also, I dislike that I cannot directly and easily upload a list of users to target for a message. What ...

It's been a great tool for the launch and growth of our app.

What do you like best? I like the integration of messaging and event triggers. It makes it very seamless to communicate with users. Easy to use tools for the most part. Leanplum handles user data & segmentation very well. There are many different systems & custom fields you can segment on. Having the right tools to be able to A/B test on mobile allows us to focus on core feature development and push the product forward fast in an agile way. They have also been very good about getting us ...