Later Reviews in May 2025: User Ratings, Pros & Cons

"You get what you pay for"

What do you like best about Later? I appreciate that there is a free version of later which is an improvement over not using a social media scheduling platform at all. It is nice that it auto copies captions. The brand's own social media presence is very nice and provides helpful tips.

"Better Than Before!"

What do you like best about Later? I love being able to have my team schedule multiple posts ahead of time. We have one log in and my 3 person team is able to go in and schedule the posts that their assigned. I also really like the analytics, they are far more detailed than the insights shared via Facebook or Instagram.

"One and done, automate your posting."

What do you like best about Later? Saved me hours of social media posting time, and kept me from having to remind myself to post. Increased engagement with hashing suggestions as well.

"Some helpful features, some UI challenges"

What do you like best about Later? It can be difficult to find a social media management tool that works well with Instagram (especially with Instagram Stories), so Later really shines in that aspect.

"Good Value Program"

What do you like best about Later? I love the month layout. It allows me to preview our posts for the month in a visual way that's clear and helpful. I also like that you can preview your grid from the platform, so you can see how all your posts will look lined up on your profile. The media library section is also useful as you can tag photos with certain labels (used or unused) and even add notes to the photos.

"Great solution for Instagram scheduling/management"

What do you like best about Later? Later gave me the tools that allowed me to customize images for Instagram within the platform and show me what images I had used for previous posts, which was very helpful when it came to management and trying to diversify image usage.

"Great for Scheduling"

What do you like best about Later? I like that the free version lets me connect more accounts to schedule posts. Others only allow 2 or 3. What do you dislike about Later?

"Later is great for organising Instagram"

What do you like best about Later? I mostly use Later to organize the posting of Instagram, to see what my feed would look like, and to help decide when to schedule what posts. It is easy to upload media, write captions for the posts, and schedule on their site. Good use for link-in-bio.

"Gets the Job done"

What do you like best about Later? I'm able to have my social media content planned out for a month and see what it will look like aesthetically. I like using Later to actually preview what my feed will look like. The basic, free, plan is good for that. I choose to use the specific platforms to plan and schedule out social content now because it is also free and easy to create captions this way.

"Easy to use, good data insights"

What do you like best about Later? The scheduling feature is very visual appealing - it's easy to see what's coming up at a quick glance. I also love how easy it is to move scheduled posts around by dragging the scheduled post from one spot on the calendar to another. If something new pops up, it's easy to adjust the schedule. I also really like the "Analytics" pages -- again, very visually appealing and easy to understand. Finally, we ended up going with Later over other platforms because ...