Klaviyo Reviews in May 2025: User Ratings, Pros & Cons

Multi Purpose Tool

What do you like best? The data science and ability to target customers What do you dislike? Sometimes it can be difficult to navigate What problems are you solving with the product? What benefits have you realized? Automating emails

Easy to use!

What do you like best? I love how so many things are integrated into Klaviyo. On other email marketing platforms (mailchimp) we had to use other sites and apps to accomplish what we can all on Klaviyo. What do you dislike? When first introduced to Klaviyo it can be overwhelming because of all the options on the site, but our CSM quickly taught us about each integration and option Klaviyo offers. What problems are you solving with the product? What benefits have you realized? ...

Nicely integrated with Shopify; easy to get started.

What do you like best? The built-in flows are very useful to accelerate using the product. Good how-to videos. And I've had great help from tech support. What do you dislike? Jumping from one cost structure - e.g.0-500 email addresses to next level, while still validating legit email adds What problems are you solving with the product? What benefits have you realized? Wouldn't say I"m solving problems as much as growing our business. Clearly, after using the product for a ...

Innovative and Progressive

What do you like best? I like how easy the templates are to use and how beautiful they look and allow us to really show off our branding. I like how east the flows and campaigns are to set up, very user friendly. What do you dislike? I really don't have anything I dislike at this time, I am still learning the program but it is really user friendly. What problems are you solving with the product? What benefits have you realized? We are solving issues with delivering to our ...

An Intuitive Experience

What do you like best? I like that the metrics are very easy to see on the campaigns dashboard What do you dislike? I wish the Reports were more prominent, as it can be difficult to track them down. What problems are you solving with the product? What benefits have you realized? Our flows have been instrumental to automating our marketing. We've increased our abandoned cart recovery rate.

Effortless Start

What do you like best? The process to get setup, connect to an eCommerce store, and send the first email was extremely easy. What do you dislike? Terminology and distinguishing between list and segments is quite confusing in the beginning. What problems are you solving with the product? What benefits have you realized? Increasing conversion and retaining customers who have abandoned cart or other intro store experiences.

Excellent tools to help you market your business

What do you like best? What I find most helpful about Klaviyo is the amount of data that you can see about your campaigns and sales channels. What do you dislike? The price is a bit steep compared to other marketing tools that I have used in the past. This is also one of the only reasons why my clients hesitate in moving over to Klaviyo from other platforms. What problems are you solving with the product? What benefits have you realized? Creating better flows and helping my ...

Great experience and we like the integration with our Shopify Plus.

What do you like best? The ability to create automated campaigns, target customer segments and send flows based on behavior. What do you dislike? Chat support is not an helpful. It depends on which customer service representative I get. I have used this several times, and I have found a few that are more helpful. I even had one email me after the chat session because he found the solution to my problem. What problems are you solving with the product? What benefits have you ...

A great step up

What do you like best? Klaviyo makes it incredibly easy for people who are new to email marketing to make the most out of the channel. The templates, flows, and segmentation builder are all great. What do you dislike? There are some features that could be improved, like the analytics and reporting. What problems are you solving with the product? What benefits have you realized? We are figuring out how to successfully personalize emails using our Klaviyo data. This is ...

Helps create beautiful emails

What do you like best? I love the design templates and how easy it is to build out attractive and custom emails. What do you dislike? Lack of phone support. Sometimes there has been difficulty describing our issue in chat and getting a resolution What problems are you solving with the product? What benefits have you realized? Segmentation has really helped us to Target our most engaged customers and send content that will specifically apply to them