Klaviyo Reviews in May 2025: User Ratings, Pros & Cons

Klaviyo makes our lives easier

What do you like best? Klaviyo makes it very easy to target the customers you most want to reach. It’s a breeze to put together a marketing campaign with their email templates. What do you dislike? The learning curve can seem a bit steep and setting up flows can be overwhelming at first. What problems are you solving with the product? What benefits have you realized? Before using Klaviyo, our email marketing was very sporadic. Now, with the ease of creating and sending ...

Great for both beginners and experts!

What do you like best? The capabilities and offerings that Klaviyo has to offer What do you dislike? Little overwhelming - a lot of different capabilities to implement all at once! What problems are you solving with the product? What benefits have you realized? All the problems!

Klaviyo’s flows are amazing

What do you like best? We have a physical products brand and needed a CRM that could help with email sequences. What do you dislike? Would like some more tutorials based on brands specific needs What problems are you solving with the product? What benefits have you realized? Email marketing and abandoned cart flows and retargeting.

Thrilled with Klaviyo

What do you like best? We previously used Mailchimp and had to use multiple programs for email marketing and automated emails and regathering. With Klaviyo, we have all in one. No need for multiple programs. What do you dislike? There are few things I dislike about klaviyo. However, the reporting for restock sign up can be a little confusing to get to and pull data from. What problems are you solving with the product? What benefits have you realized? Automated emails all ...

First Impressions

What do you like best? Klaviyo has opened up incredible opportunities for Eventbrite's customer-focused email marketing. The combination of automation and data connectivity gives us a much greater latitude to reach our customers in more meaningful ways at important times in their customer lifecycle. What do you dislike? I am not very keen on the organizational capabilities. Being able to effectively folder campaigns, lists and segments - particularly with the number of global teams ...

Klaviyo has been a great experience.

What do you like best? Most Helpful: Ability to attribute email sends to in-store sales. Easy to use program, from email template setup through list/segement creation and back end javascript. What do you dislike? I really don't dislike anything about Klaviyo. They only wish that I have would be the ability to create folders for better organization. What problems are you solving with the product? What benefits have you realized? We now have the ability to track ...

Simply the Best

What do you like best? Klaviyo has this rare ability to be the best option for someone who is new to email marketing or just starting business but also have everything a seasoned marketer or an established brand could need to scale and maximize their ROI. What do you dislike? A useful feature would be to add the ability to group the image library into folders. What problems are you solving with the product? What benefits have you realized? I find the segmenting and metric ...

Klaviyo is a powerful tool that make its easy to leverage even with limited bandwidth.

What do you like best? Flows, segmentation, customer tagging, reports What do you dislike? I would like more built-in suggestions tailored to my goals and industry What problems are you solving with the product? What benefits have you realized? Automation helps since we are such a small team

Exceptional Onboarding

What do you like best? When I starting using Klaviyo over 3 years ago, I was amazed by how much 1x1 attention I received from my rep. At the time she had 80 clients but was able do devote an hour every week to getting me on boarded with the new tool for my company. I have since brought Klaviyo to other companies I’ve worked for. What do you dislike? I wish there was a way to analyze certain cohorts after a campaign send, rather than having to separate out into multiple sends. ...

Very informative

What do you like best? It was very informative and I have a lot of things I want to try out on our platform. What do you dislike? I dislike how unorganized the event was and overcrowded What problems are you solving with the product? What benefits have you realized? We're solving our open rates and conversions.