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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 641-650 out of 708

UI

User in Design

09/25/19

4.5 out of 5

Very informative

What do you like best? It was very informative and I have a lot of things I want to try out on our platform. What do you dislike? I dislike how unorganized the event was and overcrowded What problems are you solving with the product? What benefits have you realized? We're solving our open rates and conversions.

AI

Administrator in Health, Wellness and Fitness

09/25/19

4.5 out of 5

Multi Purpose Tool

What do you like best? The data science and ability to target customers What do you dislike? Sometimes it can be difficult to navigate What problems are you solving with the product? What benefits have you realized? Automating emails

CG

Caitlyn G

09/25/19

4.5 out of 5

Easy to use!

What do you like best? I love how so many things are integrated into Klaviyo. On other email marketing platforms (mailchimp) we had to use other sites and apps to accomplish what we can all on Klaviyo. What do you dislike? When first introduced to Klaviyo it can be overwhelming because of all the options on the site, but our CSM quickly taught us about each integration and option Klaviyo offers. What problems are you solving with the product? What benefits have you realized? ...

Read more

GM

Gene M

09/25/19

4.5 out of 5

Nicely integrated with Shopify; easy to get started.

What do you like best? The built-in flows are very useful to accelerate using the product. Good how-to videos. And I've had great help from tech support. What do you dislike? Jumping from one cost structure - e.g.0-500 email addresses to next level, while still validating legit email adds What problems are you solving with the product? What benefits have you realized? Wouldn't say I"m solving problems as much as growing our business. Clearly, after using the product for a ...

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KH

katelyn h

09/25/19

4.5 out of 5

Innovative and Progressive

What do you like best? I like how easy the templates are to use and how beautiful they look and allow us to really show off our branding. I like how east the flows and campaigns are to set up, very user friendly. What do you dislike? I really don't have anything I dislike at this time, I am still learning the program but it is really user friendly. What problems are you solving with the product? What benefits have you realized? We are solving issues with delivering to our ...

Read more

UI

User in Consumer Goods

09/25/19

4 out of 5

An Intuitive Experience

What do you like best? I like that the metrics are very easy to see on the campaigns dashboard What do you dislike? I wish the Reports were more prominent, as it can be difficult to track them down. What problems are you solving with the product? What benefits have you realized? Our flows have been instrumental to automating our marketing. We've increased our abandoned cart recovery rate.

AI

Administrator in Consumer Goods

09/25/19

4 out of 5

Effortless Start

What do you like best? The process to get setup, connect to an eCommerce store, and send the first email was extremely easy. What do you dislike? Terminology and distinguishing between list and segments is quite confusing in the beginning. What problems are you solving with the product? What benefits have you realized? Increasing conversion and retaining customers who have abandoned cart or other intro store experiences.

MM

Meghan M

09/25/19

4.5 out of 5

Simply the Best

What do you like best? Klaviyo has this rare ability to be the best option for someone who is new to email marketing or just starting business but also have everything a seasoned marketer or an established brand could need to scale and maximize their ROI. What do you dislike? A useful feature would be to add the ability to group the image library into folders. What problems are you solving with the product? What benefits have you realized? I find the segmenting and metric ...

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CN

Celena N

09/25/19

4 out of 5

Great experience and we like the integration with our Shopify Plus.

What do you like best? The ability to create automated campaigns, target customer segments and send flows based on behavior. What do you dislike? Chat support is not an helpful. It depends on which customer service representative I get. I have used this several times, and I have found a few that are more helpful. I even had one email me after the chat session because he found the solution to my problem. What problems are you solving with the product? What benefits have you ...

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UI

User in Food & Beverages

09/25/19

4 out of 5

A great step up

What do you like best? Klaviyo makes it incredibly easy for people who are new to email marketing to make the most out of the channel. The templates, flows, and segmentation builder are all great. What do you dislike? There are some features that could be improved, like the analytics and reporting. What problems are you solving with the product? What benefits have you realized? We are figuring out how to successfully personalize emails using our Klaviyo data. This is ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].