8.8
SpotScore
Kissmetrics Reviews in July 2026: User Ratings, Pros & Cons
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Kissmetrics Reviews & Ratings
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Spotsaas Editor’s POV
Kissmetrics tracks individual user journeys from first visit to conversion, which works well for SaaS and e-commerce teams focused on customer behavior analysis. Before shortlisting, verify that the platform's event tracking matches your data schema—Kissmetrics requires manual event setup, so confirm your team can define and implement custom events without ...Read more
Kissmetrics pros and cons
Tracks customer behavior in detail and surfaces data to support decision-making.
Clean interface with easy navigation.
Customer support team is attentive and responsive.
Advanced metrics and reports for tracking and analyzing data.
Graphical outputs and visualization options are limited.
Some users find the platform complex, especially for small businesses.
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Showing 131-140 out of 220
AU
Anonymous User
07/25/16
"Product Manager"
What do you like best about Kissmetrics? Much easier than SQL... Once you understand how to use the software you can do complex calculations at a fast pace.
NJ
Nick J
07/06/16
"Valuable for ALL ecommerce sites"
What do you like best about Kissmetrics? KISSmetrics is the ultimate way for digital marketers to track their progress. Often other tools don't dive in depth on how campaigns are working, or not. With KISSmetrics marketers can easily show clients or team members how campaigns have impacted the business.
NJ
Nick J
07/06/16
"Valuable for ALL ecommerce sites"
What do you like best about Kissmetrics? KISSmetrics is the ultimate way for digital marketers to track their progress. Often other tools don't dive in depth on how campaigns are working, or not. With KISSmetrics marketers can easily show clients or team members how campaigns have impacted the business.
AU
Anonymous User
06/08/16
"Love the ease-of-use"
What do you like best about Kissmetrics? Kissmetrics makes it really easy to analyze the data. I love that they send email summary reports so you can keep track of things without having to log in daily. You can never have too much data - and Kissmetrics does so in a way that even a beginner can understand.
BR
Ben R
03/29/16
"A few killer features and nice UI"
What do you like best about Kissmetrics? The funnel reports are easy to build and provide a tonne of value. Also the 'user path' reports are awesome but locked to pro users only. It's very easy to set up, especially if using Segment.io or similar service.
BR
Ben R
03/29/16
"A few killer features and nice UI"
What do you like best about Kissmetrics? The funnel reports are easy to build and provide a tonne of value. Also the 'user path' reports are awesome but locked to pro users only. It's very easy to set up, especially if using Segment.io or similar service.
DC
Dave C
03/15/16
"Using Kissmetrics to understand individual site visitor behaviours"
What do you like best about Kissmetrics? We use Kissmetrics to understand how individual visitors interact with the learning resources on our site to help them build digital marketing strategies. Through knowing how individuals interact we can use the API to integrate with our Marketing Automation system to score leads and follow-up with email or phone conversatons.
DC
Dave C
03/15/16
"Using Kissmetrics to understand individual site visitor behaviours"
What do you like best about Kissmetrics? We use Kissmetrics to understand how individual visitors interact with the learning resources on our site to help them build digital marketing strategies. Through knowing how individuals interact we can use the API to integrate with our Marketing Automation system to score leads and follow-up with email or phone conversatons.
JG
Jay G
03/10/16
"Great event-based analytics tool for SaaS companies"
What do you like best about Kissmetrics? Cohort reports are very useful. Segment integration is very convenient. What do you dislike about Kissmetrics?
BW
Brandon W
03/10/16
"Saves us a lot of costly mistakes by providing relevant customer behavior data we can act on"
What do you like best about Kissmetrics? Extremely easy to slice and dice the data. It's amazing that we survived without a powerful tool like KM to track user behavior throughout the entire web and buying cycle of our product.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].