Iterable Reviews in June 2026: User Ratings, Pros & Cons

Been using iterable for about 8 months now

What do you like best? Iterable has a lot of bells and whistles, so it was easy to get lost in all of the features when I first was spinning up on the tool. Luckily they have very quick and eager customer service to help us. What do you dislike? Iterable doesn't have any team collaboration tools which makes it a little hard to work with different team members on the same email project. What problems are you solving with the product? What benefits have you realized? The core ...

The product is good however the Api is not evolved enough

What do you like best? Workflow emails triggers and simple segmentation What do you dislike? Api are not documented well and missing batch event Ali What problems are you solving with the product? What benefits have you realized? Email marketing

Iterable review

What do you like best? Their support team is amazing! It's also very easy to build program workflows in Iterable What do you dislike? I wish you could aggregate A/B workflow results for reporting purposes Recommendations to others considering the product: They can do everything the big name ISPs can do. They are an amazing tool and company. What problems are you solving with the product? What benefits have you realized? We're trying to segment more intelligently. ...

Need work to be more intuitive

What do you like best? The ability to create workflows and templates. What do you dislike? UX and UI sometimes are not very intuitive. What problems are you solving with the product? What benefits have you realized? Manage campaign and integrate with our own tool.

Finding a very good product, which ease the life of email Template making

What do you like best? Getting the most Item on Interface only. What do you dislike? when you moving from One section to another or clicking from open template to left sided menu item than browser will ask to stay or leave the page. Recommendations to others considering the product: Yes , I recommends other to use Iterable to ease their marketing strategies. What problems are you solving with the product? What benefits have you realized? We are using get more and ...

Great customize-able CRM tool, easy for both developers and marketing managers

What do you like best? Workflow tool allows us to easily set complex rules that would have been impossible or required months of engineering work in a different ESP Easy-to-use data export API's allow us to create custom dashboards on our end that tell us how well our campaigns are doing Handlebars is easy to pick up and learn What do you dislike? Some basic features missing since the product is still in development mode, e.g. folder structures Some tasks are a bit ...

Iterable's segmentation is fantastic, a very easy to use program

What do you like best? the segmentation and suppression makes it really easy to target properly. Editing and cloning templates is very easy so its great for repeatable send outs with similar audiences. What do you dislike? haven't really been bothered by anything yet Recommendations to others considering the product: it will definitely take your targeting to the next level, learn as much as you can about logical segmentation. What problems are you solving with the ...

Marketing Review within Iterable

What do you like best? The flow of Iterable compared to other systems I have used is much easier to use. Also I really like the fact that I can always reach out to someone for help! You guys are great with that! What do you dislike? I find the template setup a little difficult to use as I have to create a new one more often than I would like. But this is honestly the only issue I have ran into. Recommendations to others considering the product: Reach out to support. Make ...

Easy to Use + Great Support

What do you like best? Easy to use and set up templates/create blast campaigns. Easy to see how emails are performing. The Iterable team is constantly working to improve their product which is great to see. Support has been helpful and spends time to solve problems What do you dislike? Needs more API support! Would like more in depth data when it comes to revenue reporting. List segmentation can get complicated quick and become messy. Would like more notification when changes do ...

Iterable EMS is the best out there

What do you like best? The flexibility of the entire system and the entire team. The customer support is unlike any other EMS I've ever worked with, and it's a game changer to have people on call at almost all hours of the day that are skilled in the space and are helpful in getting things done. As far as the system goes, everything from the workflows to the complexity in each and every trigger. It's extremely helpful in making automation a priority for email marketing, and I'll ...