Iterable Reviews in October 2026: User Ratings, Pros & Cons

Using Iterable as our current ESP

What do you like best? The easy to use interface which allows me to teach anyone how to use. What do you dislike? - Elastic search database vs relational - Poor unsubscribe management - No FTAF functionality - Poor reporting Recommendations to others considering the product: It's great for a ESP solution but not as a CRM. What problems are you solving with the product? What benefits have you realized? A powerful ESP that will allow us to hypertarget our ...

Iterable review

What do you like best? Their support team is amazing! It's also very easy to build program workflows in Iterable What do you dislike? I wish you could aggregate A/B workflow results for reporting purposes Recommendations to others considering the product: They can do everything the big name ISPs can do. They are an amazing tool and company. What problems are you solving with the product? What benefits have you realized? We're trying to segment more intelligently. ...

The product is good however the Api is not evolved enough

What do you like best? Workflow emails triggers and simple segmentation What do you dislike? Api are not documented well and missing batch event Ali What problems are you solving with the product? What benefits have you realized? Email marketing

Easy to use

What do you like best? I like how Iterable is laid out. It's very easy to navigate and find what your'e looking for. It's especially useful to me in the experiments tab because I run a lot of A/B tests What do you dislike? Sometimes it's hard to search for one specific email and I find myself just going back through the pages until I can find it Recommendations to others considering the product: It's worth a trial run. I used other products at old jobs and this one is very ...

Iterable Review

What do you like best? I very much like that iterable is very clean and organized. I also like that the email is compatible on all computers, phone, iPads, tablets, etc. What do you dislike? While it is user friendly, I feel as though I need to be very careful to not press certain buttons and also that I cannot make a lot of changes on my own, stylistically. Lastly, I wish I could update email lists on my own - but that is more of a personal pet peeve. Recommendations to others ...

Iterable's team has the knowledge and flexibility to make their email system the best I have used.

What do you like best? The workflows have made it easy for me to add and remove users from list to then use as suppression lists as well as create holding patterns to keep every user happy, engaged and converting. What do you dislike? The inability to dig into segments within an email after sent (essentially, to layer levels of analytics on each other.) Recommendations to others considering the product: Take advantage of the customer service team, asking them specific ...

Easy to Use + Great Support

What do you like best? Easy to use and set up templates/create blast campaigns. Easy to see how emails are performing. The Iterable team is constantly working to improve their product which is great to see. Support has been helpful and spends time to solve problems What do you dislike? Needs more API support! Would like more in depth data when it comes to revenue reporting. List segmentation can get complicated quick and become messy. Would like more notification when changes do ...

Finding a very good product, which ease the life of email Template making

What do you like best? Getting the most Item on Interface only. What do you dislike? when you moving from One section to another or clicking from open template to left sided menu item than browser will ask to stay or leave the page. Recommendations to others considering the product: Yes , I recommends other to use Iterable to ease their marketing strategies. What problems are you solving with the product? What benefits have you realized? We are using get more and ...

So far, the best email platform I've ever used.

What do you like best? It's easy to use. Easy to get templates setup. The staff has taken to it very quickly. What do you dislike? No specific complaints up to this point. What problems are you solving with the product? What benefits have you realized? We use iterate for email marketing and fundraising.

Nothing but amazing

What do you like best? Features are solid and the support is great! Iterable is young and flexible and the API is very comprehensive. What do you dislike? Importing tool needs to be redone to allow you to match fields. Can all be done through the API well enough, but the UI needs a little more work. Recommendations to others considering the product: Ask about workflows. It's their best feature. What problems are you solving with the product? What benefits have you ...