Iterable Reviews in June 2025: User Ratings, Pros & Cons

Excellent marketing automation platform

What do you like best? Iterable is an incredible platform for marketing automation. Evergreen funnels are becoming a huge part of my company and iterable makes it very easy to make this possible. Beyond that, i think iterable has fantastic support and resources necessary to accomplish the marketing goals we are aiming to hit. What do you dislike? The reporting on campaigns and workflows can be improved on the platform. What problems are you solving with the product? What ...

One platform to rule them all

What do you like best? We use Iterable to send out all comms to current customers no matter the channel and treat the customer like a single person not a variety of different channels. It's super easy to coordinate channels and build journeys to walk customers through the purchasing phases. Our data takes just seconds to process despite being a large volume and everything is so easy compared to older ESPs. What do you dislike? It's still a young platform and they are still working ...

Amazing Tool

What do you like best? Great Digital and Mobile multi-channel tool to create meaningful customer experiences. What do you dislike? Not much yet except for the ability to resend an email to non-openers. Recommendations to others considering the product: Great Tool What problems are you solving with the product? What benefits have you realized? Customer Lifecycle Communications

Customizable and Flexible

What do you like best? it allowed us complete customization for our data, which allows Marketing to fully access customer info without assistance. What do you dislike? you can't build your own drag and drop templates Recommendations to others considering the product: evaluate what features really matter and what are "nice to have" What problems are you solving with the product? What benefits have you realized? being very customizable with out constantly exporting ...

Intuitive, Comprehensive, and Supportive

What do you like best? Getting started with Iterable has been a great experience. Setting up responsive email flows is super easy, and adjusting them based on results is no problem at all. We've been able to create campaigns that exactly suit our business and are excited to finish all of our integrations so that we can use all of the tools that Iterable makes available. What do you dislike? Because we're in the gaming industry and we're so heavily regulated, we are seeing ...

Fantastic ESP

What do you like best? Iterable's workflow builder is intuitive, and makes building complex flows a cake-walk. What do you dislike? It would be nice if there was easier access to a file manager for media assets. What problems are you solving with the product? What benefits have you realized? Unifying all email communication flows under one system, with shared assets and templates. Introducing personalization and dynamic content.

New User, so far so good

What do you like best? The service and the team that is available to help with my questions and learning process. What do you dislike? I wish there was an image library/easier way to host images. Recommendations to others considering the product: Use the team, they are very helpful and will make sure you get up and running smoothly. Anytime you get stuck...ask, they know and are willing to help. What problems are you solving with the product? What benefits have you ...

Lots of features and integrations to help facilitate campaigns across multiple channels

What do you like best? The flexible API structure and accessible endpoints allow rapid exchange of data; the UI is easy to navigate and the segmentation tool (though there's definitely a learning curve) provides great insight into our audience's behavior. What do you dislike? There have seemed to be miscommunication between sales and the account managers on a few items - we expected the insights capacity to be fully integrated when we onboarded, but it was still in beta. Also, ...

A Powerful Platform

What do you like best? Workflow functionality & Insights reporting What do you dislike? That is not's a CRM (at least that's what my agency team complaint is) What problems are you solving with the product? What benefits have you realized? Direct & timely email comms to customers to drive retention & acquisition goals

Not just an Omnil Channel Marketing Platform - an Omni Channel Marketing & Engagement Partner

What do you like best? I love building out workflows - whether triggered from a data point sent from our product via API or based on product engagement and adoption goals - workflows are fun. #emailnerdhere What do you dislike? I don't like the flow of creating a blast campaign - it forces me to click through templates before reaching the design screen.. but it is just a click so more annoying than a dislike. Recommendations to others considering the product: If you have ...