Iterable Reviews in June 2025: User Ratings, Pros & Cons

Iterable Review

What do you like best? My favorite thing about Iterable is how rich the data capabilities are. For the first time, I feel like I can really harness the data we have to create more compelling email campaigns. Their community is also incredible and all the help articles they have in their knowledge center are game-changers What do you dislike? Catalogs and collections are so confusing and the documentation on them kind of suck. What problems are you solving with the product? What ...

Iterable is amazing!

What do you like best? I love the chat feature. Having support instantly is so nice! What do you dislike? Not being able to branch in flow off event data easily. You have to run a match query each time :( What problems are you solving with the product? What benefits have you realized? Personalization. Having the catalog tool really makes it easier!

Highly Recommend above other ESPs

What do you like best? I like the easy to use UI and how the team moves quickly to improve their product offerings. What do you dislike? We have a lot of data and sometimes the Segmentation tool runs super slowly. What problems are you solving with the product? What benefits have you realized? Solving multi-channel communication, segmentation, and consistent messaging problems we've had in the past. Generally, the customer benefits the most when we show we know who we're ...

Easy Workflow Creation/Editor and Interface

What do you like best? - Easy Personalization Using Catalogs & Data Feed . - Easy Dynamic Workflow Implementation, A / B Testing Experiments , Splits , Triggers, Filters and Segmentation . - Ability to segment users into dynamic and static lists - Easy Drag and drop for building templates . Flexibile dynamic handle bar logic to build personalize templates based on your customer's contact properties - they provide a lot of documentation for support - Continuous development ...

Great B2C marketing tool

What do you like best? - The ability to easily incorporate mobile marketing in workflows - Handlebars! - Workflows are easy to understand and build - Our CSM is absolutely amazing - she checks in with us and provides outstanding support and guidance when we need it - The support team is always available on chat and email - Rachel and Leah are the best! What do you dislike? Small limitations that add up - like: - Not being able to search specific email addresses in a ...

Multi-Channel Marketing and Constantly Updated Features

What do you like best? The User Interface is very sleek and flexible, allowing you to choose from a variety of different template builders. What do you dislike? I wish there was a place for notation in the nodes. I would also like to see increased search functionality where you could search for words in a Campaign or Template name without getting them in the exact order. It would be great if there were a customized foldering system for campaigns, templates, and snippets. It would ...

The best email marketing system I've come across so far.

What do you like best? Ability to create complex workflows but ensures the maximum population of users will receive a message. What do you dislike? Iterable has a bit more of a technical aspect than a few other systems and requires knowledge that a new marketer might not have, especially if they don't have access to developers or engineers to provide clarity. Recommendations to others considering the product: Take the time to go through the Iterable academy. Read as much of ...

Really enjoying this high power, yet accessible tool.

What do you like best? Iterable is easy to get started. I was up and running in a few days then able to transition to more complex use cases by the end of my first week using. Also the team & training has been fantastic! What do you dislike? I would love to see Reporting/Analytics enhancements that include delivered (to email) reports and alerts. What problems are you solving with the product? What benefits have you realized? Creating clear and measurable work flows.

Data driven ESP

What do you like best? It is easy to get and use data in Iterable, which makes driving personalization and workflows very straightforward. What do you dislike? The UI can be a bit confusing at first, and the reporting modules are fairly basic. What problems are you solving with the product? What benefits have you realized? We've created a much more robust customer lifecycle communication approach, and automated many of the touchpoints for our different customers.

Awesome, intuitive, powerful platform

What do you like best? It's user-friendly, doesn't bug out and can do almost anything I try to do. What do you dislike? Very little. Fewer integrations than competitors and you can't add someone to a workflow when they're created. What problems are you solving with the product? What benefits have you realized? The user journey is much easier to build out and manage using Iterable than other platforms I have previously used. Management of lists is also much easier than ...